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Author Topic: Trailer Programming Dustin Mitchell Phenomenal Film Handler Posts: 1865 From: Mondovi, WI, USA Registered: Mar 2000 posted 03-02-2003 12:29 PM                     I'm pretty certain the only trailer you are required to play by contract is the attached.  |  IP: Logged Kara J. McVay Film Handler Posts: 95 From: Delaware, OH Registered: May 2002 posted 03-02-2003 06:24 PM                        I am looking for a catchy slogan to put on my website, because we only run 2 maybe 3 trailers and nothing else. People show up 10 min after the show starts and act suprised when the movie has been on the screen for 5 min. or so. Any catchy slogans you all can think of would be appreciated. I will credit the author on my website. (I know this is a very exciting offer) Don't overload the server with ideas  |  IP: Logged William T. Parr Jedi Master Film Handler Posts: 823 From: Cedar Park, TX Registered: Nov 2000 posted 03-02-2003 06:44 PM                     The theatre I work at was recently taking over by an actual tehatre chain, Up until that chain took over we had an open policy about how many previews to put on. I always kept it at 8:30 to 10:00 woth of previews not including any sound trailers. Once the nameless theatre chain took over, I was reduced to no more than 3 previews and where I had been advertising sound systems immediatly before the movie, I was told under no circumstances to removes the attached trailer and put anything in between it or the feature. I could, however play the sound trailer only as the very first trailer on the screen. I found out this past week, that the person in charge of my theatre for the company is violating his own company policy by doing this as it is the company policy for 10 minutes of previews. This is the same guy that feels that it is a waste of money to re certify my THX auditoriums siting that nobody cares about THX anymore. Go Figure  |  IP: Logged John Westlund Expert Film Handler Posts: 204 From: Burney, CA, USA Registered: Jun 2001 posted 03-02-2003 06:47 PM                     We usually play our DTS logo first followed by a policy trailer telling people to keep there feet off the seats etc. Then usually 3 or 4 previews. We always play the attached trailer just before the feature.  |  IP: Logged Nicholas Roznovsky Expert Film Handler Posts: 156 From: College Station, TX, USA Registered: Apr 2001 posted 03-02-2003 07:14 PM                        Our order goes as follows: 1) :10 "Coming soon" trailer 2) 6-8 minutes of trailers (incl. attached ones - that's right, we cut the prints because customers hate seeing "Our Feature Presentation" and then having to sit through another damn trailer. I wish the people deciding to attach these trailers and then demand no cuts actually had to deal with a customer once in a while.) 3) :55 policy and feature presentation trailer 4) applicable sound format trailer 5) A high quality motion picture  |  IP: Logged Gracia L. Babbidge Jedi Master Film Handler Posts: 709 From: Bowdoin, Maine Registered: Aug 2000 posted 03-03-2003 10:41 AM                        My 'normal' lineup - - Pepsi ad of the month (:30 - :60) - Gift Certificate spot (:30ish) - 'no talking / smoking / littering / feet on the seats pretty please and thank you for choosing our theatre' policy trailer (:60) - one of the best tools for keeping business coming - trailers! - feature itself Every week we get an email with trailer placement requests, which I comply with as much as possible, and the requests often leave a little room for other things, in which case I just apply some logic as to what ought to get programmed. Occasionally there are trailer requirements that I must comply with, and even if they strike me as odd, I do my job and place what I must. It is a highly rare thing for me to remove an attached trailer from a feature. In fact, I can only think of two incidents of attached trailer removal in the past three years. 1 - Yanked the 'Screwed' trailer off U-571, as I had to ship out Screwed before U-571! 2 - Removed 'XXX' trailers from the prints of 'MIIB' that I built, as at that point, we knew that we would not be booking 'XXX', and who wants to do the advertising for their competition?  |  IP: Logged Frank Angel Film God Posts: 5305 From: Brooklyn NY USA Registered: Dec 1999 posted 03-03-2003 11:34 AM                        In the golden age of the single screens, there used to be a reason theatres played trailers -- to promote the films that they would be playing IN THAT THEATRE. You never played trailers for films that wouldn't play in your theatre, except for the occasional "cross plug" for another of your theatres close by. Today that rule still applies to the art house folks; we still follow that rule: never play a trailer unless you've booked that title. We don't want to confuse our patrons. As far as the trailers attached to the front of the feature, I've read and reread the studios' Master Contracts and all it says is that we are obligated to play the contracted feature from beginning to end, without any edits or omissions. I take that on face value and interpret it to mean exactly what it says -- the FEATURE, not the leaders and not the junk on the front of reel 1 or, for that matter, the junk at the end of the last reel ("When in Southern California, visit Universal Studios"), or the MPAA rating where ever they put it. Of course this is a moot point because all the trailers that are in front of any of the features that we play are either missing by the time we get the print, are for titles that have long gone to video. But even if we were running first run and prints came in with the studio trailers in front for titles that I haven't booked, I would remove them for this reason: if the studio wants to advertise its product on my screen, they can either pay my going ad rates or give me a reduced rental on the feature. And as already stated, it is not good marketing practice to make patrons think they can see a title at your theatre because you are running the trailer, when in fact, they can't. Occasionally we do play first run sneaks; I will run the studio's trailers on these because the studio is paying for the screening so I show anything they send me, but I STILL remove the trailers from reel 1 because logistically it doesn't work when using a curtain. We put all prefeature gack on an "attraction reel" so we can close the curtains after the attractions (reset the mask) and open again for the main feature. Curtain protocol -- few remember it, but there was a way it was done and at one time all the first run theatres and even the classy second run houses followed it. We still do. Thing is, many times distrib excs come to see the sneaks in our theatre and never once did I hear a complaint because there was a pause and curtain between the attractions and the feature. In fact they love it that way. Frank  |  IP: Logged

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