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» Film-Tech Forum ARCHIVE   » Operations   » Film Handlers' Forum   » Re: Ads (Page 2)

 
This topic comprises 2 pages: 1  2 
 
Author Topic: Re: Ads
Stephen Jones
Master Film Handler

Posts: 314
From: Geelong Victoria Australia
Registered: Jun 99


 - posted 02-01-2000 08:15 PM      Profile for Stephen Jones   Email Stephen Jones   Send New Private Message       Edit/Delete Post 
As far as ads are concerned here in oz the theatre is contracted to play them weather we like them or not.The theatre dose make a lot of money out of them which most likely covers booth expenses.A screening certificate must be sighned at the end of each week to verifi that the ad was screened and with the correct film or screen.Not to screen a ad if it is booked to play can mean dismissal if you dont screen and sighn the certificate that comes under fraud and is a offence under law here same in U.S I gather.I dont like ads myself but I think they are neccasary evil and we must grin and bear them.There is a current trend here to not use slides any more and change to film for local advertisers,which I admit is a bad move.Slides only required to be changed over on a monthly basis where as the film has to be changed weekly,because of this the presentation of these local ads is awfull to say the least,they end up scratched , dirty bad focus as most are taken from video and sound is poor,where as slides were always sharp clean and looked and sounded good on the screen.Just my 2 cents worth guys.

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David Johnson
Film Handler

Posts: 54
From: Melbourne Vict Australia
Registered: Oct 1999


 - posted 02-02-2000 03:06 AM      Profile for David Johnson   Email David Johnson   Send New Private Message       Edit/Delete Post 
In Australia slides have been a way of life since the silent days, nowadays we use minidisc players for the voice over and music, the end of track code advances to the next slide (usually an Ektapro) the "Pennywise" counts the numbers of slides and when the last slide comes into place the automation is advanced one line, this is used to close the curtains or start the projector. Slides on film have been tried many times since about 1940 but have failed mainly because film will scratch and become dirty when it is constantly removed and replaced with every programme change, the replacment cost is quite high when compared to a 3,1/4 square or 35MM slide, the main advantage of film is the higher light output from film at 24fps compared to a 35mm slide but not as good as a 3,1/4 square slide with a 2KW xenon.
David

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John Walsh
Film God

Posts: 2490
From: Connecticut, USA, Earth, Milky Way
Registered: Oct 1999


 - posted 02-02-2000 10:31 AM      Profile for John Walsh   Email John Walsh   Send New Private Message       Edit/Delete Post 
While I dislike ads, I would acknowage that they can bring in money that would help a theater.

When the ad people came to our theater, they implied that the ads would be tasteful and well done (production-quality wise), and there would only be one or two. In fact, they tried to give us the idea that the ads were being made especially for the theaters. And at first they were, ("The Power of One" was one of them) but it didn't take too long for the 'quality' idea to go downhill. Now, I'm running a air freshener ad I see on TV. I keep wanting to hit the 'mute' button and go get a beer.

My point is: there's too many ads and they are the same insulting quality you have to sit through at home. Again, I feel that the theater owners are killing this industry by taking a 'short-term' dollar.

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Dave Williams
Wet nipple scene

Posts: 1836
From: Salt Lake City, UT, USA
Registered: Jan 2000


 - posted 02-02-2000 01:31 PM      Profile for Dave Williams   Author's Homepage   Email Dave Williams   Send New Private Message       Edit/Delete Post 
Best point yet there about these ads. The ads should be tasteful and not the same ones on TV, but thats all they are, and to boot they are so many times low res shots right off of a monitor. WHATS THE POINT? It just pisses people off to have to watch that same damn thing here.

Some of the commercials are good regardless, we actually got big laughs off of the Visa ad with the George Castanza charachter, and also the green M&M one as well, but that chevy ad mocking bad horror films, all we get is snickers and sneers. Would love to dump them on a case by case basis and tell the ad people "what are you kidding, get outta here".

As for local ads? We have a new theater here in town owned by Larry Miller, who also owns just about every car dealership in town and the Utah Jazz. He used to use the Jazz to sell cars, you know give away free tickets when you buy a car, but now hes sold out from now until Y3K, so hence the movie theater. I went down to check it out, and you have to sit through 10 minutes of Larry Miller dealership ads before the movie. OH MY GOD!!! He gives away years of free movies and food when you buy a car now. What a creep ass. Thats the only reason he built the place, evidenced by the fact they sell day old and two day old popcorn that tastes like shit, literally, and the sound is so badly eq'd that I had to leave a movie half way through I couldnt take it. That and they refuse to turn off the overhead light during the movie, they call it mood lighting apparently, as one overly paid usher explained to me. Well It put me in my mood allright.

Thank god I was able to get to my own little run down theater and enjoy a nicely eq'd movie with the lights OFF!!!

Sorry to rant, but that place just bugs me.

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"If it's not worth doing, I have allready been there and done it"

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Martin Frandsen
Master Film Handler

Posts: 270
From: Denmark, Europe
Registered: Jun 99


 - posted 02-02-2000 05:13 PM      Profile for Martin Frandsen   Email Martin Frandsen   Send New Private Message       Edit/Delete Post 
I HATE ads. I will be happy to pay 1-2$ more for a ticket and go to a theater that does NOT show them.

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Paul Powers
Film Handler

Posts: 14
From: Marin, CA
Registered: Jan 2000


 - posted 02-02-2000 05:51 PM      Profile for Paul Powers     Send New Private Message       Edit/Delete Post 
I have always seen the ads as detracting from the entertainmet setting that the theatres are really there to provide.

Some things I think I can understand. The just say no drug campaine in the late 80's, "short" charity drives and the like BUT big corprate give us your money ads just do not belong in the theaters!

I do believe if the viewing public were vocal enough and not just to the poor people at the theatres but the actual companies advertising and the corprate offices of the theatres, that the ads would be but a fading memory.

-=|Paul

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Dave Williams
Wet nipple scene

Posts: 1836
From: Salt Lake City, UT, USA
Registered: Jan 2000


 - posted 02-03-2000 03:38 PM      Profile for Dave Williams   Author's Homepage   Email Dave Williams   Send New Private Message       Edit/Delete Post 
Hey I hate the ads as much as the next guy, but most people just do not understand the economics of the situation. Most people would be happy to pay an extra buck or two to avoid the commercials, but guess what? Who gets that extra buck or two? Mostly the film companies. The fact that many of them are charging ungodly percentages and unrealistic guarantees are why we have these damn commercials. The film companies are too damn greedy, mostly because they keep putting out completely BAD movies that no one goes to see so they soak us theater folks for the cost of thier bad mistakes.

NATO needs to lobby congress to pass legislation to enusure that theater owners can keep a better portion of that ticket price so they can meet financial obligations without having to show commercials for Denny's and Burger King.

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"If it's not worth doing, I have allready been there and done it"

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Tim Reed
Better Projection Pays

Posts: 5246
From: Northampton, PA
Registered: Sep 1999


 - posted 02-03-2000 08:58 PM      Profile for Tim Reed   Author's Homepage     Send New Private Message       Edit/Delete Post 
I like the idea of a surcharge NOT to see CA (commercial announcements-- a little broadcast lingo there).

That's like the drive-in that charges extra if you bring your own food! Same sentiment.

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Paul Powers
Film Handler

Posts: 14
From: Marin, CA
Registered: Jan 2000


 - posted 02-04-2000 04:13 PM      Profile for Paul Powers     Send New Private Message       Edit/Delete Post 
Kind of like the person pays an extra $2.00 and the cashier hands them a blindfold. There ya go now you don't have to see the ads! Enjoy the show :}

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Chris Erwin
Expert Film Handler

Posts: 195
From: Olive Hill,KY
Registered: Oct 1999


 - posted 02-04-2000 06:29 PM      Profile for Chris Erwin   Email Chris Erwin   Send New Private Message       Edit/Delete Post 
Ads are everywhere! I am proud to say our theater don't run em'. We set the clocks in the lobby a few minutes slow and start shows to that clock. We call it "theater time". We run about three trailers and into the feature we go. People here like it.

--Chris

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Chris Wootten
Film Handler

Posts: 50
From: Moonlit Cinema, RAAF Tindal, N.T. Australia
Registered: Dec 1999


 - posted 02-05-2000 08:35 AM      Profile for Chris Wootten   Email Chris Wootten   Send New Private Message       Edit/Delete Post 
If it was not for our advertisers, we would not remain open. The cinema here is staffed by volunteers, who GIVE their time freely to provide some entertainment for the "troops" in the middle of nowhere. It is a walk-in cinema, where you sit on the grass or a vlanket, or a BYO chair/beanbag etc. It is also "wet"...you can have an ale...but no glass....Low admission price too... we average about 150-200 patrons which is good, but to help pay the bills the ads are very helpful.......we try to keep "em to a minimum tho...

Hope u all made it thru the Y2K phase with no hic-ups............

Chris

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Jim Bedford
Jedi Master Film Handler

Posts: 597
From: Telluride, CO, USA (733 mi. WNW of Rockwall, TX but it seems much, much longer)
Registered: Jun 99


 - posted 02-05-2000 12:39 PM      Profile for Jim Bedford   Author's Homepage   Email Jim Bedford   Send New Private Message       Edit/Delete Post 
My wife and I own our theatre in Telluride, CO. The only "ad" we've ever shown is the Moviefone "Potato" ad (that we got from Large Ian) because it is funny and a work of art itself and spoofs the pretentiousness of "art" films. Lessee, the closest Moviefone is 300 miles away, so I'm not sure that qualifies it as a commercial message.

No ads here.

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Johanna Innes
Film Handler

Posts: 15
From: Formerly of Ottawa, Ontario, Canada
Registered: Nov 1999


 - posted 02-05-2000 04:03 PM      Profile for Johanna Innes   Email Johanna Innes   Send New Private Message       Edit/Delete Post 
Does anyone here work for Cineplex Odeon (aka Loews, aka Sony, aka Magic Johnson, aka Star)? This is a company with some serious ad problems.

It all starts in the lobby with the CineTV monitors. Once a month we get a hideous videotape that plays on a loop. It has its good points: segments on upcoming movies, behind the scenes interviews, trailers, and trivia. But the good is outweighed by the bad -- the annoying people they hired to host the tape, the ads for Febreze, Salon Selectives, that address you can write to Santa Claus at (granted, that one's seasonal), and the dumb questions they ask the "man on the street" (i.e. If you had to pick a cartoon character to play the Y2K bug, who would it be?).

Now we move into the auditorium, where the CineMusic CD plays. We were bought out by Sony last summer, so we only play Sony artists. That's not a problem, except that it's been the same damn Sony artists singing the same damn songs for 3 months in a row. If I have to hear Ricky Martin shaking his bon-bon one more time (what's a bon-bon, anyway?) I may have to puke. Not to mention that Celine Dion's "My heart will go on" (the Titanic song) was added to this month's CD, in some sort of nebulous connection with The Beach (yeah, both movies had DiCaprio in them, but I'm going to need better justification than that!).

So music aside, we have the pre-trailer corporates. Some of them are clever. There was a Toyota one that just finished it's run that was hilarious (it has now been replaced by a different boring Toyota one that makes me want to run out and buy a Honda), Diet Coke has had a few funny ones, and Playstation ads are generally hilarious. But I agree that I shouldn't be watching ads at the movies that I can see on TV. Luckily, we generally only run around 3 or 4 corporates at a time... Now if only they didn't SUCK. I envy the patrons who only see the ads once. I get to see them twice a day.

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