Film-Tech Forum ARCHIVE: Stupid Universal ad at the feature's end

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Topic: Stupid Universal ad at the feature's end

Charles Everett
Phenomenal Film Handler

Posts: 1470
From: New Jersey
Registered: May 2001

posted 10-21-2001 04:21 PM

Bringing it back for an update . . .

The so-called "stupid Universal ad" appears on all Universal titles after the rating card. This includes negative pickups (Mulholland Drive) and the US versions of split-rights pictures (Meet the Parents, Erin Brockovich).

John W, Dustin: Gladiator was a split-rights title via DreamWorks in US/Canada and Universal elsewhere.

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William T. Parr
Jedi Master Film Handler

Posts: 823
From: Cedar Park, TX
Registered: Nov 2000

posted 10-21-2001 04:46 PM

I am just curious to what happened to the little 30 to 40 second live action snipes Universal used to put at the begining of thier films? I know there were at least 4 different versions at one time. Last Universal movie I saw one on was advertising E.T. at Universal Studios Hollywood. I kinda miss those, Glad I have a copy of the last one they made. Would like to get the one where it starts out with a Boat coming straight at you from the screen.

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Ken Lackner
Phenomenal Film Handler

Posts: 1907
From: Atlanta, GA, USA
Registered: Sep 2001

posted 10-21-2001 11:39 PM

Why is that "Call George Lucas" thingy at the end of the prints? Why would you call THX if there is a problem with a movie that is not shown in a THX house? I never could understand that. What I think would be better would be to have that at the end of the THX trailer so that 1) it would only be shown in THX houses, and 2) there would actually be customers in the auditorium when it hits the screen!

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Stan Gunn
Expert Film Handler

Posts: 176
From: Clematis, in the hills near Melbourne Australia
Registered: Aug 2000

posted 10-22-2001 05:59 AM

In the past when I was not Retired I found that the ends of all films I made up fell off, as in oz they made no sense here.

also I wanted to see what my picture is :beer

Guess Ill just keep monkeying about.
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ALL PARTS FOR VICTOR AND KALART VICTOR 16MM PROJECTORS.
SERVICE TO 35 AND 16MM
PROJECTION EQUIPMENT.

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John Pytlak
Film God

Posts: 9987
From: Rochester, NY 14650-1922
Registered: Jan 2000

posted 10-22-2001 06:51 AM

Ken asked: "Why would you call THX if there is a problem with a movie that is not shown in a THX house?"

The distributors that contract for the 1-800-PHONE-THX program are interested in the presentation quality of their films in ALL theatres. A certain number of theatres may have evaluators (sent by Lucasfilm) visit their theatres to subjectively evaluate presentation quality, and report their results, as part of the Theatre Alignment Program. But when a distributor contracts for the service for a particular feature, all the prints have the logo at the end, and all comments called or e-mailed to Lucasfilm are forwarded to the distributor.

Here is a link to details about the THX/TAP program:
http://www.thx.com/professional_services/tap.html

Film-Tech participant Ted Costas of Lucasfilm may also want to comment on the program.

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John P. Pytlak, Senior Technical Specialist
Worldwide Technical Services, Entertainment Imaging
Research Labs, Building 69, Room 7525A
Rochester, New York, 14650-1922 USA
Tel: 716-477-5325 Cell: 716-781-4036 Fax: 716-722-7243
E-Mail: john.pytlak@kodak.com
Web site: http://www.kodak.com/go/motion

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