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This topic comprises 3 pages: 1 2 3
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Topic: How many trailers per film?
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Scott Norwood
Film God
Posts: 8146
From: Boston, MA. USA (1774.21 miles northeast of Dallas)
Registered: Jun 99
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posted 07-15-2000 09:29 PM
Oh, no! I just saw the McDonalds ad tonight. Yuck. Brad's description pretty much sums it up. Our prints are pretty crappy too. They have vertical streaks that look like the developer was applied unevenly. All ten of them have this problem, so it's not just a single defective print.
As for "how many trailers," I'd answer: too damn many! I've worked at three theatres. The first one was an art house that was lucky to get trailers for anything; we were always begging for them and TES was always "out of stock." The second theatre is a place where I fill in occasionally; they run about 2-3 trailers plus a "coming soon" tag and a "feature presentation" tag. That's really the perfect length for a trailer reel--it gives latecomers enough time to get seated and doesn't show so many trailers that the audience can't remember any of them.
The third theatre where I also fill in occasionally (including tonight) is a chain-owned multiplex. On most non-BV films, they show about 15-20 minutes' worth of "stuff" before the movie. Several NCN ads, Jimmy Fund ad, coming attractions tag, bunch of trailers, Moviefone, courtesy, feature presentation, etc. It's really ridiculous.
Oh, and my vote for "worst NCN ad" doesn't go to McDonalds, but rather to Nike, for producing the worst sound mix in an ad. It's so much louder than everything else that we get complaints right when it starts. I usually run it at about 5.5 and then turn the sound up to 7 for the trailers.
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Charles Everett
Phenomenal Film Handler
Posts: 1470
From: New Jersey
Registered: May 2001
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posted 05-25-2002 11:10 AM
Twice in the past three months I got a six-pack of trailers before the feature.All About the Benjamins had a trailer pack that went xXx (first version), Bad Company, Frailty, Undercover Brother, Blade II, Jason X. Good mix of action titles and black flava with a religious thriller for a change-up. Spider-Man had a trailer pack of The Hulk (first teaser), Austin Powers in Goldmember (second teaser), Mr. Deeds, Men in Black II, Stuart Little 2 (full-length), xXx (second version). Great trailer pack -- a Marvel character, a long-awaited sequel and 4 Sony titles. Running 5-6 trailers isn't that difficult if you know what works with your audience.
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Scott Norwood
Film God
Posts: 8146
From: Boston, MA. USA (1774.21 miles northeast of Dallas)
Registered: Jun 99
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posted 05-25-2002 10:32 PM
The current AMC (ex-GCC) policy is as follows: NCN (usually 2-4 ads, including the same Jordans Furniture thing that Rachel has), movietickets.com, 6 (yes, _six_) trailers, AMC snipe, feature. GCC always had Jimmy Fund trailers in the summer, too, but I don't know if AMC will have it as well.Landmark (smaller art-house chain) has a much more reasonable trailer policy: Landmark logo, Pepsi Dolls (yuck), 3 or so trailers, IFC snipe, feature. No slides and no ads. However, they seem to have an annoying habit of changing most of the trailers every week for no apparent reason.
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Frank Angel
Film God
Posts: 5305
From: Brooklyn NY USA
Registered: Dec 1999
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posted 05-26-2002 03:28 PM
I guess I am spoiled running in art houses. We NEVER have to run ads. We ONLY run trailers for films we are actually going to play, and then usually limited to 3. We try to open every show with a Warner Brothers cartoon at the top of the attraction reel (when fickle Warner Classics allows them in release), followed by usually the 2 or 3 trailers, occasionally I've gone to 4 and then always a PSA (our "community give-back" coincept); when at all possible we like to run an Academy Award winning short, also when we can get them. Attraction reel runs at 1.5/1 ar (our compromised 1.37). Curtains close, Pause, Curtains open, mask changes to wide screen, feature starts. Since we play films that are not in a theatre near you (not current releases) any studio trailers that are attached to the head of R1 always meet the splicing block knife, unless per chance, it is a trailer for a film that we've programmed (this only happend once that I can remember), then we will play it, but it still has to come off R1 of the feature and has to go onto the attraction reel because of the curtain business. We try to keep everything on the attraction reel to no longer than 15min, but if we are playing a short, we can go longer. We always state two times in our ads -- curtain time and starting time of the feature. We also mention that our preshow music concert starts about 20 minutes before curtain. Patrons seem to like being able to choose if they only want to come just for the feature and not the preshow stuff (just a handful actually do this). Most get here before the curtain and about a third come the full 20 min to hear the preshow music.
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