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» Film-Tech Forum ARCHIVE   » Operations   » Film Handlers' Forum   » Doesn't this just suck? (Page 4)

 
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Author Topic: Doesn't this just suck?
Steven Gorsky
Expert Film Handler

Posts: 146
From: Frederick, MD, USA
Registered: Sep 2000


 - posted 09-12-2000 12:42 AM      Profile for Steven Gorsky   Author's Homepage   Email Steven Gorsky   Send New Private Message       Edit/Delete Post 
What? You've never found yourself in "another fine mess".

Steven Gorsky

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Brad Miller
Administrator

Posts: 17775
From: Plano, TX (36.2 miles NW of Rockwall)
Registered: May 99


 - posted 09-12-2000 01:49 AM      Profile for Brad Miller   Author's Homepage   Email Brad Miller       Edit/Delete Post 
Larry, why in the world is the "premium theater" auditorium running advertisements??? Don't they charge some ludicrous admission just to get in there?

George, I've already complained heavily about those marks with the new ads. Think they will do anything about it?


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George Roher
Master Film Handler

Posts: 266
From: Washington DC
Registered: Jul 99


 - posted 09-12-2000 10:31 PM      Profile for George Roher   Email George Roher   Send New Private Message       Edit/Delete Post 
Mike,

We do have the LostTeeth.com thing. If it were any shorter, it would be a subliminal advertisement.

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Wayne Cope
Film Handler

Posts: 25
From: Micanopy, FL, USA
Registered: Apr 2000


 - posted 09-13-2000 12:26 PM      Profile for Wayne Cope   Email Wayne Cope   Send New Private Message       Edit/Delete Post 
I stand in front of the audience and do an announcement prior to each show. Occasionally we have no previews and I mention this in the announcement. Often I am booed, and a few people ask me after the show why did we not have previews.

We also run a brief commercial (which is designed for and also shown on TV) from a video projector. This commercial is professionally made, changes ever month or so, and is for a series of live stage shows that a lot of our patrons attend, that is to say, a product they use. On the many occasions that we don't have this commercial, no patron has ever asked why did we not have the commercial. Ever.

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Rachel Kovacs
Film Handler

Posts: 22
From: Erie, PA, USA
Registered: Sep 2000


 - posted 09-13-2000 02:35 PM      Profile for Rachel Kovacs   Email Rachel Kovacs   Send New Private Message       Edit/Delete Post 
We just got those Technicolor ads with the "lostteeth.com," etc., in last week, and I was not only peeved with the white lines and writng between sections, but they also spliced the Farmer's Insurance ad off-frame on one of them. When I started the movie, it was fine, but five minutes later, half of it was on the ceiling! I was, needless to say, less than impressed.

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Dave Cutler
Master Film Handler

Posts: 277
From: Centennial, CO
Registered: Jun 2000


 - posted 09-13-2000 02:42 PM      Profile for Dave Cutler   Email Dave Cutler   Send New Private Message       Edit/Delete Post 
How about this for a Technicolor screw up. After one of the lostteeth.com ads the farmers insurance thing was spliced on backwards. That's right the tail was attatched to the tail of the lostteeth, they got the soundtrack right though.

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Joe Grace
Film Handler

Posts: 44
From: Maine
Registered: Feb 2000


 - posted 09-13-2000 06:09 PM      Profile for Joe Grace   Email Joe Grace   Send New Private Message       Edit/Delete Post 
Speaking of "Subliminal Advertising" Is this iligal? Did anyone have to deal with it? I heard that this was done before but I havent heard of it happening today. Was it efective?


Joe

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Randy Stankey
Film God

Posts: 6539
From: Erie, Pennsylvania
Registered: Jun 99


 - posted 09-13-2000 06:34 PM      Profile for Randy Stankey   Email Randy Stankey   Send New Private Message       Edit/Delete Post 
I don't know if subliminal ads are illegal or not, but whether or not they really work is unproven in real-world tests.

The old "Hungry? Buy popcorn! or "Thirsty? Drink Coke!" ads stirred up a lot of controversy. There's even some "anecdotal" evidence that they worked but nobody has, to my knowledge, ever actually done a scientific study.

At this point, I'd just chalk it up to our old friend, the Urban Ledgend.

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Rachel Kovacs
Film Handler

Posts: 22
From: Erie, PA, USA
Registered: Sep 2000


 - posted 09-13-2000 09:53 PM      Profile for Rachel Kovacs   Email Rachel Kovacs   Send New Private Message       Edit/Delete Post 
Actually, I was recently told that using subliminal messages is, indeed, illegal. The discussion in question concerned usage in movies, but I'm guessing that that carries over to advertising, as well. Anyone know for sure?

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John Pytlak
Film God

Posts: 9987
From: Rochester, NY 14650-1922
Registered: Jan 2000


 - posted 09-14-2000 05:58 AM      Profile for John Pytlak   Author's Homepage   Email John Pytlak   Send New Private Message       Edit/Delete Post 
"BureaucRATS" would protest any subliminal advertising, as George W. Bush has recently discovered.

------------------
John P. Pytlak, Senior Technical Specialist
Worldwide Technical Services, Entertainment Imaging
Eastman Kodak Company
Research Labs, Building 69, Room 7419
Rochester, New York, 14650-1922 USA
Tel: 716-477-5325 Fax: 716-722-7243
E-Mail: john.pytlak@kodak.com

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Bob Lee
Film Handler

Posts: 2
From: Costa Mesa, CA, USA
Registered: Mar 2000


 - posted 09-14-2000 10:33 AM      Profile for Bob Lee   Author's Homepage   Email Bob Lee   Send New Private Message       Edit/Delete Post 
Sometimes the ads promise more than the product delivers.

For years, Edwards Cinemas in southern California has shown ads for the Los Angeles Times. The ads show some interesting behind-the-scenes looks at film production: special effects, location scouting, dubbing, stunt driving, etc. Then the tag is "Read it in the Times."

Well, I've been reading the Times for several years now, and I've yet to see any article that even remotely covers what the ads show! The ads are among the most entertaining I've seen in cinemas anywhere, but the producers apparently have no connection with the editorial staff of the paper.

In the late 70s/early 80s, the Showcase Cinemas multiplex (East Hartford, CT) nearest my home used to show an ad for a flea market held at a drive-in about an hour+ drive away, and for a short while showed an ad for the framed pictures hanging in the lobby. The VO would lead with "Ladies and gentlemen ... the Showcase Cinemas art gallery" ... and we'd applaud simply to mock the genteel, precious tone of the ad. Both of those ads seemed a lot longer than they actually were.

------------------
-Bob Lee
Applications engineer
QSC Audio Products, Inc.
Costa Mesa, California

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John Walsh
Film God

Posts: 2490
From: Connecticut, USA, Earth, Milky Way
Registered: Oct 1999


 - posted 09-14-2000 10:59 AM      Profile for John Walsh   Email John Walsh   Send New Private Message       Edit/Delete Post 
Oh, yeah.. I forgot about the Showcase Cinemas art gallery! There was a Showcase near me in New Haven CT and they had that too... dumbest thing ever.

I think that there are only laws regarding subliminal advertising on TV. If I remember, one of the things that pushed through those laws was an ad for Volkswagen. In the ad, there was just a guy staring at you, saying, "Volkswagen, Volkswagen, Volkswagen..." over and over for 30 seconds.

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Zach McQuaid
Film Handler

Posts: 37
From: Erie, Pennsylvania, USA
Registered: Sep 2000


 - posted 09-14-2000 02:35 PM      Profile for Zach McQuaid   Email Zach McQuaid   Send New Private Message       Edit/Delete Post 
"IF - you - can- read - this - you - are - smart" was a test that me and Randy performed once at an unnamed Cinema. You had to look real hard, and pay attention, but for the most part, nobody conciously noticed anything different.

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Zach McQuaid
Film Handler

Posts: 37
From: Erie, Pennsylvania, USA
Registered: Sep 2000


 - posted 09-14-2000 02:38 PM      Profile for Zach McQuaid   Email Zach McQuaid   Send New Private Message       Edit/Delete Post 
ifyoucanreadthisyouaresmart...was a test me and Randy performed once at an unnamed cinema. We didn't get any feedback, so we assumed it was true that subliminal messages work. Although illegal, I suppose it would also be a copyright infringement if you did it in the middle of a print, right?? Who knows the answer to this question?

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Zach McQuaid
Film Handler

Posts: 37
From: Erie, Pennsylvania, USA
Registered: Sep 2000


 - posted 09-14-2000 02:39 PM      Profile for Zach McQuaid   Email Zach McQuaid   Send New Private Message       Edit/Delete Post 
sorry for the double post...I didn't think the first one registered!!!

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