The Portland Press Herald in Portland, Maine reported this week that the GC 7 screen in South Portland is no longer running a showtime ad in the newspaper. In the article, the GC spokesperson said they have no plans at this time to close that theater. It is the only GC in Maine.Here's the story:
http://www.portland.com/business/stories/001005cinema.shtml
Thursday, October 5, 2000
Troubled chain to keep theater open for now
By RAY ROUTHIER, Portland Press Herald Writer
Copyright © 2000 Blethen Maine Newspapers Inc.
SOUTH PORTLAND — Maine Mall Cinema will stay open for now, despite financial trouble that caused its parent company to close 25 other theaters last week.
General Cinema, based in Newton, Mass., closed theaters in nine states, said Brian Callaghan, director of communications for the company. The closings came two weeks after General Cinema revealed in a federal regulatory filing that it is considering selling off assets and may seek bankruptcy protection.
As of July 31, the company listed total assets of $64 million and liabilities of $163 million.
On Wednesday, Callaghan said the company had not decided to file for bankruptcy protection or close more theaters, but he said both are possible.
"These are very competitive times in the movie theater industry, and we're looking at selling theaters, closing some, renegotiating leases, and keeping the option of bankruptcy open as well," Callaghan said.
Maine Mall Cinema, a seven-screen theater across from the Maine Mall, has been operated by General Cinema since 1975. It's one of three first-run theaters in Greater Portland, along with Hoyt's theaters in Falmouth and South Portland.
Maine Mall Cinema is the only General Cinema theater in Maine, Callaghan said.
The closings of General Cinema theaters last week left the chain with 105 theaters, Callaghan said. The company remains one of the 10 largest theater chains in the country.
The chain has closed theaters in Georgia, Tennessee, New Mexico, North Carolina, Texas, Ohio and Washington. Callaghan said it now will focus on the financial health of its theaters in the Northeast and Midwest.
There is no plan now to close or sell Maine Mall Cinema, Callaghan said, but he would not speculate on its future.
As a cost-saving measure in Greater Portland, Callaghan said, General Cinema has stopped buying ads in the Press Herald for Maine Mall Cinema's movie lineup. The chain has stopped buying ads in other newspapers in other cities, relying on customers to call the theaters or get movie times on the Internet.
General Cinema is one of several theater chains experiencing financial difficulty after a period in which chains have expanded quickly, building many 12-, 14-, and even 20-screen megaplexes. Two chains bigger than General Cinema, Carmike and United Artists, have filed for bankruptcy protection in the past few months. Julia McCue, library assistant, contributed research to this story.
Staff Writer Ray Routhier can be contacted at 791-6454 or at: rrouthier@pressherald.com