Film-Tech Forum ARCHIVE: Separating "Attached" Trailers

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Topic: Separating "Attached" Trailers

Scott Norwood
Film God

Posts: 8146
From: Boston, MA. USA (1774.21 miles northeast of Dallas)
Registered: Jun 99

posted 07-20-2010 07:13 PM

Always, as one of the following reasons always exists:

- venue does not show trailers
- special screening for which trailers would be inappropriate (festival, press screening, etc.)
- venue runs trailers on a separate reel
- scope film, but venue always shows flat trailers
- venue always shows feature presentation snipe immediately before feature
- attached trailer is not appropriate for venue (see Martin's post above) or audience
- attached trailer is not scheduled to be shown
- attached trailer is scheduled to be shown in some place other than last in the trailer program

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Frank Angel
Film God

Posts: 5305
From: Brooklyn NY USA
Registered: Dec 1999

posted 07-21-2010 08:39 AM

AND....the studio doesn't get to dictate how I run my show. I have a certian showmanship protocol with lights, curtain warmers and curtain pull between the attraction/shorts reel and the main feature. I won't tell the studio the release date of their film and they don't get to tell me how I run my show.

And as Martin and I have said before, if I am not playing a title, then the trailer becomes nothing more than a merchant ad and the studio becomes no more than just another merchant. And I might add, it's an ad for my competition who is playing that title which I am not.

So if a merchant wants to BUY my screen-time for his ad, then he can jolly well PAY for it and I'd be happy to send him my screen-time rate sheet like I would for any other merchant (if I were to sell screen-time for ads in the first place, which I don't). I am just saying, why would I be running free ads for ANYONE? Especially one that hawks my competition's product? Why would any business think I even should?

One might posit that it's different with the studios because the theatre has a unique relationship with them. That's like Johnson & Johnson enclosing 35mm prints of their TV ads in each case of their all purpose cleaner and expecting me to run the ads before the feature just because I use their cleaning products. Well, maybe not exactly like it, but you get the idea.

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Manny Montes
Master Film Handler

Posts: 270
From: United States
Registered: Feb 2010

posted 07-21-2010 06:35 PM

My policy comes in and plays digitally over our preshow program, so I leave the attached trailer, though when I did work in an art house I wouldn't show the trailer at all if it wasn't in my advance bookings, the only trailers that got on my films were films I already had booked. Not because they would go to my competition (no other art-cinema theaters in town) but because it's not fair to advertise a movie that my patrons want to see, and then tell them that we aren't getting it

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