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» Film-Tech Forum ARCHIVE   » Operations   » Film Handlers' Forum   » Pearl and Dean Slide Advertising (Page 2)

 
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Author Topic: Pearl and Dean Slide Advertising
Darren Briggs
Master Film Handler

Posts: 371
From: York, UK
Registered: Dec 2001


 - posted 10-06-2002 04:31 PM      Profile for Darren Briggs   Author's Homepage   Email Darren Briggs   Send New Private Message       Edit/Delete Post 
I know Brad will get pissed off as thisis totaly off topic, but speaking of 8mm the film did anyone else notice the HUGE cock up with the advertising, 8mm film has one perf per frame , all the 8mm posters and artwork had 2!
Hollywood people should of known this simple fact especially the film makers

Darren

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Pete Naples
Phenomenal Film Handler

Posts: 1565
From: Dunfermline, Scotland
Registered: Feb 2001


 - posted 10-07-2002 02:51 AM      Profile for Pete Naples   Email Pete Naples   Send New Private Message       Edit/Delete Post 
I too hate the no masking that I've seen in a few places lately. It wouldn't be so bad if the image filled the screen, but a 1.85:1 picture floating in the middle of a 2.39:1 sheet looks yuck IMHO.

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Leo Enticknap
Film God

Posts: 7474
From: Loma Linda, CA
Registered: Jul 2000


 - posted 10-08-2002 02:29 AM      Profile for Leo Enticknap   Author's Homepage   Email Leo Enticknap   Send New Private Message       Edit/Delete Post 
Ken writes:

quote:
Masking is set to full open when we open and during intervals with clock projection on screen..... but let's not go there on that one.....

The City Screen clock projectors are a double-edged sword, IMHO. If you could time the non-sync to finish just as the second hand was coming round to a show's advertised start time and then dim it out as it went past the 12 o'clock mark then the effect was great. But if, for whatever reason, you couldn't start the show bang on time then the clock projectors were a total disaster because you were advertising the fact, on a ten-foot diameter image, that the performance was starting late.

I tried to get round this at York by setting each of the three clock projectors a minute apart from each other, so that in the event of clashing start times I was able to run between the boxes and still appear to start the shows 'on time'. But all it took was a minor problem (e.g. having to fight your way through a corridor of queueing customers) and people were sitting there getting annoyed at the late start. In these circumstances the clock projectors became a massive invitation for bolshy member types to start filling out their complaint slips.

They're a lovely piece of technology which looks great in the bar, but put them in the auditoria and you're asking for trouble.


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Frank Angel
Film God

Posts: 5305
From: Brooklyn NY USA
Registered: Dec 1999


 - posted 10-08-2002 03:36 AM      Profile for Frank Angel   Author's Homepage   Email Frank Angel   Send New Private Message       Edit/Delete Post 
No masking? These operators should be throw out of the cinema business....let 'em run Port-o-San distributorships.

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Brad Haven
Master Film Handler

Posts: 300
From: fremantle, West Australia
Registered: Aug 2001


 - posted 10-08-2002 06:42 AM      Profile for Brad Haven   Email Brad Haven   Send New Private Message       Edit/Delete Post 
I know it's getting increasingly off topic!
CLOCK PROJECTORS??, doesn't sound very entertaining!
Is this a projector that projects the time on the screen?, would this be in large type to fill the screen or just in the corner?, this is getting strange, no masking and now clock projectors??

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Leo Enticknap
Film God

Posts: 7474
From: Loma Linda, CA
Registered: Jul 2000


 - posted 10-08-2002 07:10 AM      Profile for Leo Enticknap   Author's Homepage   Email Leo Enticknap   Send New Private Message       Edit/Delete Post 
Yup, they project an analogue clock face, which shows the actual time, onto the screen during the interval between performances. It's technically very neat, but just inviting complaints if for whatever reason the film doesn't start on time.


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Ken McFall
Jedi Master Film Handler

Posts: 615
From: Haringey, London.
Registered: Apr 2001


 - posted 10-08-2002 10:31 AM      Profile for Ken McFall   Email Ken McFall   Send New Private Message       Edit/Delete Post 
Brad...

with regards the clock projector... it fills an otherwise empty screen and is a City Screen policy.

As for complaints... well we don't get them and if any place was going to get them it would be Stratford.

Leo...

As for waiting until the second hand reaches 12 etc etc etc.... get real.

In a multi screen, single manning operation you cannot waste your time going that far.

As for the time sheet, it can only be considered a guide to the start of the performance, not the feature!! Adverts and trailers are different lengths each week but the show times don't change so you have to start early or later to ensure the feature hits the screen at the correct time.

And setting the clocks a min apart is asking for trouble.... one screen could easily be four or five mins out compared to the others. Hardly sensible is it!


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Leo Enticknap
Film God

Posts: 7474
From: Loma Linda, CA
Registered: Jul 2000


 - posted 10-08-2002 12:59 PM      Profile for Leo Enticknap   Author's Homepage   Email Leo Enticknap   Send New Private Message       Edit/Delete Post 
With three screens the maximum discrepancy is going to be a minute plus or minus the actual time (e.g. screen 1 showing the actual time, screen 2 a minute early and screen 3 a minute late). I've never tried it with more, but I found that with two or three it was just about possible to start them all in sync with their clocks, just as long as there were no operational problems.

Otherwise the clocks were a liability and should never have been installed in the auditoria. Exeter and York got a steady stream of complaints about shows starting 2 or 3 minutes late, some of which specifically referred to the clock on the screen. No-one would have noticed otherwise. The getting real to me meant realising that you're never going to be able to start every show at its advertised start time, especially with some of the programming (e.g. there was one week in which all three screens were scheduled to start their main evening show at the same time, and two at the same time was not unusual) that was inflicted on us. Drawing the customers' attention (especially the members) to that fact was like waving a red rag in front of a bull.


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Ken McFall
Jedi Master Film Handler

Posts: 615
From: Haringey, London.
Registered: Apr 2001


 - posted 10-08-2002 03:28 PM      Profile for Ken McFall   Email Ken McFall   Send New Private Message       Edit/Delete Post 
Hmmm I think its more a personal dislike of the clocks than anything else. As I say we don't have any complaints at all, and Stratford on Avon manages fine as far as I'm aware. If you don't like them you'll always find an argument to support you....

Clearly the members in York, in your time, had two heads and were very different from everyone else! you seem to feel members are especially difficult?


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Leo Enticknap
Film God

Posts: 7474
From: Loma Linda, CA
Registered: Jul 2000


 - posted 10-09-2002 03:05 AM      Profile for Leo Enticknap   Author's Homepage   Email Leo Enticknap   Send New Private Message       Edit/Delete Post 
I don't dislike the clocks per se - the one projecting on a wall behind the bar at Exeter was a great talking point, and I suspect it made life easier when it came to drinking up time. I just feel that unless you can guarantee that a show will start bang on time - which on many occasions we couldn't - a huge clock face on the screen just looks unprofessional. I notice that they've actually removed the big, ornate clocks from York station and replaced them with tiny digital readouts on the plasma screen indicator boards - Virgin Trains obviously feel that they're less likely to get whined at that way!

During my time at Exeter and York my experience was that members were more likely to complain - especially about relatively minor things - than customers who didn't join the scheme. I'd guess the reasoning was that they'd paid their subscription and so were entitled to a 'greater' level of service than those who just turned up and paid the regular ticket price. You'd have to ask Darren if they're still at it - as you know I left City Screen a year and a half ago.

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Ken McFall
Jedi Master Film Handler

Posts: 615
From: Haringey, London.
Registered: Apr 2001


 - posted 10-09-2002 06:22 PM      Profile for Ken McFall   Email Ken McFall   Send New Private Message       Edit/Delete Post 
Leo....
So doctoring the displayed time of each screen was your answere.....

You seem to have the impression that 'members' are very different from ordinary mortals and more deserving of attention.

As for removing the big clocks from stations.... that is more a cost cutting exercise than anything else. The cost of maintaining these big clocks is considerable... the smaller more acurate clocks are easily maintained.

A clock is a clock is a clock.... the time is the time is the time.... no matter how you display it. If you have a clock displayed anywhere then people will go by it, some may even have their own watches, controversial I know but true none the less. How do you cope with that? The answere is you don't! You go on screen at the time you belive it to be..... to hell with what everyone else thinks the may be.

I make no apology for the fact that the clocks within my building may not all say the same time.... I live in the real world.


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Jamie Sanson
Film Handler

Posts: 33
From: Port Macquarie,NSW, Australia
Registered: Feb 2002


 - posted 10-10-2002 07:52 AM      Profile for Jamie Sanson   Email Jamie Sanson   Send New Private Message       Edit/Delete Post 

'"Pearl and Dean in australia closed down a few years back now, but when we worked with them they never payed for the slide projectors or helped out with the upkeep.
These days it's VAL MORGAN advertising or nothing, Val Morgan doesn't like competition, so it just gobbles up the small fries!"


Hi Brad
Val Morgan is not the only cinema advertising in Aus.I do some install
work for classic movie ADS which has about 40 screens.Have you hear about Val M money problems,in was in last weeks paper.Val M may be no more.


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Brad Haven
Master Film Handler

Posts: 300
From: fremantle, West Australia
Registered: Aug 2001


 - posted 10-10-2002 11:11 AM      Profile for Brad Haven   Email Brad Haven   Send New Private Message       Edit/Delete Post 
Jamie,
yeah...i just heard the other day about val morgan. We just got a presentation manual from them the other day, it looked like it cost a few bucks to produce and i'm sure they sent one to all their cinemas and to be honest there wasn't anything in there that wasn't basic knowledge/commonsense.
I cant say that i've heard of your mob before, but hey...i'm from perth!
First pearl and dean, then M.E.G. and now val morgan...i wonder who our next company will be?

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