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Topic: Automation Lens Change
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Frank Angel
Film God

Posts: 5305
From: Brooklyn NY USA
Registered: Dec 1999
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posted 09-03-2003 12:34 PM
quote: You can't very well advertsise WALL TO WALL screens if you've got side masking. Customers are idiots and they'll call you on it.
Once again that's exhibition looking for a competitive edge without understanding the technology. Just like they did creating cropped wide screen. It was a STUPID idea but it forced the studios to go along (or risk having the composition of 1.37 material ruined in the theatre). Here again exhibition is doing something out of left field without, it would seem, any input from technicians or the studios.
They think this "wall to wall" marketing gimmick is going to impress people? My guess is NOT, especially as movie-goers get more savvy about aspect ratios given what they have to deal with in their home theatres. Besides, any good marketing dept. can highlight common-height screens with concept marketing phrases, like, "Floor to ceiling" instead of "wall to wall." Put in a curved screen and your've got a Floor-to-Ceiling, Panavista, Wrap-around Screen. When we run regular, standard 1.85 flat, we are showing a film in Wide Screen Dimension -- it's in every ad and the logo we created for it is stuck on every 1 sheet. Come on, you learn this stuff in Marketing 101. Selling common-height is a piece of cake.
Frank
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David Stambaugh
Film God

Posts: 4021
From: Eugene, Oregon
Registered: Jan 2002
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posted 09-04-2003 01:12 PM
The only stadium-seating theatre I've even been to (aside from Imax) is Cinemark's theatre here in Springfield, which opened in 1999. I have to say I really like the design. The relationships between screen size, including height, and the seating arrangement, seems pretty close to ideal. Well, at least "very good". Yes, most of their screens are common-width, though 4 of the 17 have both movable top and side masking. I fully understand why they're doing the common-width thing. Wish it were otherwise, but hey, I'm just glad to have aspect ratios that are more-or-less correct.
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