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Topic: ROTK Screening Screw-Up
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Scott Norwood
Film God

Posts: 8146
From: Boston, MA. USA (1774.21 miles northeast of Dallas)
Registered: Jun 99
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posted 12-07-2003 07:33 PM
I'm surprised that New Line is so worried about ROTK, since all the buzz (including comments from someone I know who saw the press screening) is very positive. I would tend to think that the big concern for piracy is that if the movie is bad, people will watch pirated copies, realize that it's bad, and then not go see it at a theatre. On the other hand, for something like ROTK, assuming that it actually _is_ good, one would expect that anyone watching a pirated copy would enjoy it and have a desire to see it on the big screen.
Regardless, if I were a theatre owner who wanted to rent out the theatre for press screenings, I would simply tell the customer that a test screening (optionally, with a representative of the film distributor present, and, preferably, several days in advance of the scheduled show) would be required to ensure a perfect presentation, and that it would cost $X for this screening, without which I (the theatre owner) would refuse liability for presentation problems. Obviously, there's no excuse for showing a reel backwards, but the blame should go on the customer for not requesting a test screening.
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John Hawkinson
Film God

Posts: 2273
From: Cambridge, MA, USA
Registered: Feb 2002
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posted 12-08-2003 10:43 AM
Scott suggests requiring test screenings for press screenings.
I don't think that's very reasonable, at least not for most press screenings that are attended by only a few people and only run once. Remember Steve K.'s comments last year about his AMPAS screenings where no one showed up? Why waste all that effort?
I think we can agree that a competant professional operator should not get reels out of order or backwards or half-twisted. Studios should be able to expect that degree of professionalism.
Obviously many flaws in prints cannot be detected, but many screening prints are circuitted, and ought to have been previously test-run.
If a single theatre were to make such a statement, I expect the studios would just go elsewhere for their press screenings, and rightly so. Competant operators are a competitive advantage (or should be!).
As a small example, we have high standards for the test screenings of films we run at MIT, but we don't test-screen sneak previews, we take them as they come. We find that's a reasonable accomodation and we have not been bitten by it (err, except for 2 minor instances of final DTS discs and non-final edit reels).
--jhawk
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