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This topic comprises 2 pages: 1 2
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Author
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Topic: old projectionist memorabilia
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Frank Angel
Film God

Posts: 5305
From: Brooklyn NY USA
Registered: Dec 1999
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posted 02-06-2004 08:39 AM
I must say, considering that Kodak is a major mover in developing digital imaging technologies and has staked out its role in this technology, I have never read anything coming out of the company, be it press releases or technical discussions about digital imaging that come anywhere near the outlandish and quite frankly incredible that just seem to be flying out of TI and of course with the assist of George Lucas. In contrast, Kodak's statements always seem balanced and sober. I guess their history and corporate culture would preclude anyone from Kodak to be bashing film! Even when they are talking about the benefits of digital imaging, there is always a reverence for film that is quite palpable (as it should be).
Both TI and to a lesser extent Huges, and even the George The Great, seem to have gone mercifully mute of late, but I won't soon forget the nonsense that they were spouting about the death of film only a few years ago. What made it worse, was that in their never-ending quest for the overly dramatic and the titilating, the news media just picked up this hogwash and regurgitated it nearly verbatum, as if it were a fact, never bothering to do any real investigating or talk to people in the field.
I recall hearing a piece broadcast on CBS News Radio here in NY, around the first STAR WARS "event of the century" as Lucas called it. I believe this "news" item was networked to their entire O&O stations across the country, in which the newscaster simply stated as fact that within a year, half the theatres in the country would be showing digital movies (with the infuriating description that we have all heard so often, that digital movies will look as good the last time they are run as they did the first....so unlike dirty, scratchy, JITTERY film -- digital is ROCK STEADY!) But the "report" didn't stop there; it then went on to proclaim that in TWO years, film as we know it would be gone. I remember yelling back at the car radio a string of cuss words that need no repeating here -- you all know them.
So how does the general public get these blatantly erronious ideas about where digital is going and how fast and its so-called benefits? Simple: it's the half-assed media which will say anything if it is "exciting" and dramatic and which they can get easily without a lot of footwork -- like sticking a microphone in front of the TI publicist and taking an interview with a guy whose job it is to SELL a product -- now THERE'S an unbiased viewpoint. Once they've got a sound bite, who cares where it comes from or if it is given to then by a biased party or if it is accurate or even if it is fiction. Much like the way they cover what's happening in the government.
Rant over....until the next time I hear any more of this BS.
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