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» Film-Tech Forum ARCHIVE   » Operations   » Film Handlers' Forum   » Digital Projection closer than we thought? (Page 2)

 
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Author Topic: Digital Projection closer than we thought?
Monte L Fullmer
Film God

Posts: 8367
From: Nampa, Idaho, USA
Registered: Nov 2004


 - posted 12-30-2004 03:22 PM      Profile for Monte L Fullmer   Email Monte L Fullmer   Send New Private Message       Edit/Delete Post 
Very simple: Which theatre owner is gonna shell out megabucks for a system that is still in it's "diaper" stage and expect to get his money back in the first year? A system that takes megabrains trying to get fixed that those megabrains cost the theatre owner another wad of megabucks to call them over. Is it gonna be worth his expenditures to take such a risk and have it pay off? Oh yes, it will - eventually, but how long?

FORD learned the hard way with the EDSEL -tried something new and took a bite on the heinie later on.

Seriously, if digital is going to be a successful system, it takes three things:

1- a proven and trustworthy system.
2- competitive and reasonable price to install and operate.
3- the supply and demand of such a media to make it worth the install and operation. Plus the revenues to make the install a profitable one.

...and right now, it's a long shot for these three areas to be met.

35mm analog presentations have easily met these requirements.

..the kids will have to accept what we have now.

-thx Monte

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Christian Volpi
Master Film Handler

Posts: 349
From: Arlington, NE
Registered: Apr 2004


 - posted 12-30-2004 03:35 PM      Profile for Christian Volpi   Author's Homepage   Email Christian Volpi   Send New Private Message       Edit/Delete Post 
quote:
they spell "KidZ" so wicked-hella-teh cool!
That's friggin' hilarious!

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Brian Guckian
Jedi Master Film Handler

Posts: 594
From: Dublin, Ireland
Registered: Apr 2003


 - posted 01-07-2005 07:06 PM      Profile for Brian Guckian   Email Brian Guckian   Send New Private Message       Edit/Delete Post 
Don't laugh...I returned to work from the Christmas break to find yards of orange Cat 6 cable snaking all round our box...a few days later and racks have gone up on the walls...when the gear is going in I don't know.

There is a big push to install Digital here in Ireland so we may be the first to go...

It was great knowing you all (sob)...

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Michael Schaffer
"Where is the
Boardwalk Hotel?"

Posts: 4143
From: Boston, MA
Registered: Apr 2002


 - posted 01-07-2005 07:20 PM      Profile for Michael Schaffer   Author's Homepage   Email Michael Schaffer   Send New Private Message       Edit/Delete Post 
quote: Brian Guckian
There is a big push to install Digital here in Ireland so we may be the first to go...
In ALL 6 theatres?

Don't be too sad though, there will still be things for you to do. If it makes you happier, I was out repairing one of our digital projectors today. Yes, they fail sometimes too!!!!

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Brian Guckian
Jedi Master Film Handler

Posts: 594
From: Dublin, Ireland
Registered: Apr 2003


 - posted 01-10-2005 10:22 AM      Profile for Brian Guckian   Email Brian Guckian   Send New Private Message       Edit/Delete Post 
Well thanks Michael! I've had some counselling and am over the the initial trauma... [Big Grin]

I believe it's far more than 6 theatres but who knows for sure?

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Larry Zuverink
Film Handler

Posts: 98
From: Caledonia, MI, USA
Registered: Nov 2002


 - posted 01-12-2005 12:11 PM      Profile for Larry Zuverink   Email Larry Zuverink   Send New Private Message       Edit/Delete Post 
You have to remember to that none of us wanted to go to red lights either but one day in the distant (hopefully very distant) future the film companies will say "no more prints! Get digital or close".

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John Pytlak
Film God

Posts: 9987
From: Rochester, NY 14650-1922
Registered: Jan 2000


 - posted 01-12-2005 12:15 PM      Profile for John Pytlak   Author's Homepage   Email John Pytlak   Send New Private Message       Edit/Delete Post 
Here is the current position of the National Association of Theatre Owners (NATO):

http://www.natoonline.org/DigitalResolution%2011-18-04.pdf

http://www.infocusmag.com/05january/prezdesk.htm

quote:
NATO’s Digital Cinema Resolution

The following resolution was unanimously approved by NATO’s board of directors at its Nov. 18 board meeting in Dana Point, Calif.

Whereas, technology is being developed for motion pictures to be exhibited at movie theatres in a digital format; and,

Whereas, from 1999 to the present, digital versions of motion pictures have been exhibited to the public on an experimental basis; and,

Whereas, in March 2002, the major Hollywood studios formed a joint venture, “Digital Cinema Initiatives (DCI),” to establish and document voluntary technical specifications for an open architecture for digital cinema that ensures a uniform and high level of technical performance, reliability and quality control, and to examine and facilitate the development of business plans and strategies for the transition to digital cinema; and,

Whereas, DCI has sought and received the input of the National Association of Theatre Owners (NATO), individual movie theatre companies, and other segments of the motion picture industry in its process; and,

Whereas, DCI has shared its work on technical specifications with the Society of Motion Picture and Television Engineers (SMPTE), an organization that is engaged in the process of developing technical standards for digital cinema; and,

Whereas, on September 8, 2004, DCI announced both the completion of its overall system requirements and specifications for digital cinema with the upcoming release of Version 5.0 of the voluntary DCI Technical Specification, and the end of any significant business planning activities by DCI staff; and,

Whereas, DCI staff later announced that Version 5.0 will not be the final DCI Technical Specification, and no final technical specification has actually been released by DCI to date; and,

Whereas, recent press reports have indicated that several different business models are now being discussed by some of the major Hollywood studios; and,

Whereas, the members of the Board of Directors of the National Association of Theatre Owners believe that planning for digital cinema is at a critical juncture; now, therefore, in order to maintain competition and promote the interests of movie patrons,

Be it Resolved, that the members of the Board of Directors of the National Association of Theatre Owners do hereby describe some fundamental objectives regarding the potential transition to digital cinema, including but not limited to the following:

With respect to quality, that

The large-scale introduction of digital cinema must significantly enhance the theatrical experience and thus bring real benefits to theatre audiences; and that,

Digital cinema systems must provide a theatrical experience that is better than what can be achieved today with a 35mm answer print; and that,

Digital cinema systems must provide quality levels superior to the quality levels available in home entertainment systems; and that,

Movie studios and movie exhibitors should investigate a manner of “branding” the digital cinema experience exclusively for theatrical exhibition; and that,

With respect to standards and competition, that

The components and technologies used must be based on open and global standards that foster competition amongst multiple vendors of equipment and services and ensure that content can be distributed and exhibited anywhere in the world; and that,

Each of the components of the system must be built around clearly defined standards that ensure interoperability between different makes of equipment; and that,

The hardware used in the system must be easily upgraded at reasonable cost as advances in technology are made; and that,

The hardware used in the system must meet reliability requirements that equal or exceed the reliability of 35 mm film hardware; and that,

The digital cinema systems must permit a single inventory of content to be distributed and exhibited on all equipment installations; and that,

With respect to security and operational control, that

Content decryption keys must be delivered for all auditoriums within an exhibition complex for each movie; and that,

The digital cinema system must support a policy of “No Dark Screen,” such that movies will play in a non-repudiate manner unless the exhibitor attempts to play the movie in a different exhibition complex, or outside the licensed play period (to include a reasonable testing period); and that,

The delivery of movie security keys to a playback system must irrevocably enable the playback of the movie for the duration of the engagement; and that,

The system must allow the exhibitor to have full discretion over the selection of auditorium, schedules, and presentation of advertisements, trailers, features and other content; and that,

Audit logs shall be owned and maintained by the exhibitor; and that,

With respect to financing, equipment selection, roll out and ownership, that

Because the installation of digital cinema equipment will result in significant savings to motion picture studios and significant costs to motion picture theatres, the motion picture studios should develop a universal financing plan pursuant to which the motion picture studios will be responsible for paying all costs related to the purchase and installation of digital cinema equipment as part of the initial roll-out, and operation, maintenance and upgrades of the equipment to the extent that those costs exceed ordinary operation, maintenance and upgrade costs of 35 mm film projectors; and that,

A universal financing plan must be supported by all major motion picture studios through one financial entity or a consortium of financial entities, and that all other motion picture studios willing to participate in the plan must be given the opportunity to do so; and that,

As part of their support for the universal financing plan, studios must commit to provide digital content where digital cinema equipment is available; and that,

The financing plan must permit participation of all exhibitors and all movie complexes and auditoriums, regardless of size or geographic location, within a reasonable time; and that,

Exhibitors must be able to select the equipment to be installed and to own the equipment at the end of the financing period; and that,

Exhibitors must be able to acquire playback equipment with confidence and knowledge that all studios will authorize movie playback for the life of the equipment; and that,

Equipment manufacturers should provide exhibitors with costs analysis related to the maintenance, upkeep, life expectancy and likely obsolescence of any equipment prior to equipment selection; and that,

Complete digital cinema systems, based on specifications and standards, must be installed and tested for a reasonable time in a beta market prior to the initiation of a wide-scale roll-out; and that,

The roll-out sequence must ensure competitive fairness between all exhibitors and distributors willing to participate, with a region-to-region or market-by-market roll-out to be considered.

Approved by unanimous vote of the Board of Directors of the National Association of Theatre Owners, November 18, 2004.

NATO also has an information page with lots of links:

http://www.natoonline.org/digital.htm

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Paul Konen
Jedi Master Film Handler

Posts: 981
From: Frisco, TX. (North of Dallas)
Registered: Jun 99


 - posted 01-13-2005 09:23 AM      Profile for Paul Konen   Email Paul Konen   Send New Private Message       Edit/Delete Post 
quote:
Content decryption keys must be delivered for all auditoriums within an exhibition complex for each movie; ...
I particularly like this item because currently, I am only licensed for one playback system. If I want to switch the content to my other screen, I have to move the Hard Drives and the dongle. [thumbsdown]

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Mike Blakesley
Film God

Posts: 12767
From: Forsyth, Montana
Registered: Jun 99


 - posted 01-13-2005 12:30 PM      Profile for Mike Blakesley   Author's Homepage   Email Mike Blakesley   Send New Private Message       Edit/Delete Post 
I notice that the word "MUST" is used throughout the resolution, except the part where the financing plan is detailed, the word "should" is used instead. "The studios SHOULD develop a financing plan." I wonder if that's significant, or just an oversight. Not that any of it really matters in the long run, I guess.

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