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Author Topic: Ban on showing Universal trailers? Michael Cunningham Expert Film Handler Posts: 186 From: Anchorage, AK Registered: Nov 1999 posted 01-17-2007 11:16 AM                     The mis-framing of the green bands isn't done in such a way that you could cut / edit them into frame. Basically, the two lines of white text on the field of green is centered on the 2nd sprocket hole (counting from the top of frame) rather than between the 2nd and 3rd sprocket holes. You could manually frame down a bit, then back up, but actualy cutting would cause a frame line to show.  |  IP: Logged Jack Ondracek Film God Posts: 2348 From: Port Orchard, WA, USA Registered: Oct 2002 posted 01-17-2007 11:49 AM                        quote: Those of us who are not at first run multi-plexs have to pay for most of our trailers, ??????? Who are you paying for trailers?  |  IP: Logged Mike Blakesley Film God Posts: 12767 From: Forsyth, Montana Registered: Jun 99 posted 01-17-2007 12:42 PM                        I think the true story is that Brad just hates trailers.  |  IP: Logged Martin McCaffery Film God Posts: 2481 From: Montgomery, AL Registered: Jun 99 posted 01-17-2007 12:47 PM                        quote: Jack Ondracek ??????? Who are you paying for trailers? Technicolr, Deluxe, and until recently Consolidated. I could also run off a list of those (besides Cons) that have gone under in the last few years. Anyone remember Donald Velde?  |  IP: Logged Carl Martin Phenomenal Film Handler Posts: 1424 From: Oakland, CA, USA Registered: Feb 2002 posted 01-17-2007 02:16 PM                        i love donald velde trailers! i see all kinds of green bands. some do strike me as being framed way off. but at least those are sharp. you should see some of the video derived ones. ugh! we are required to play a number of ads these days. there is a series of mercury ads that always starts with a badly printed leader. the problem is that if you include the entire soundtrack, you also include some white striping opposite the soundtrack. kind of like on this picture from the "tips" section: also the flat versions have extreme negative dirt and negative tape splices. i can spend a good chunk of time laying a thin strip of tape over the white stripe and blooping out all the negative dirt with a marker and they still look like shit. is not playing these ads an option? nope.  |  IP: Logged Monte L Fullmer Film God Posts: 8367 From: Nampa, Idaho, USA Registered: Nov 2004 posted 01-17-2007 02:24 PM                     quote: not at first run multi-plexs have to pay for most of our trailers, ..course, that can be an easy fix if you have a first-run in your town, or near by: Develop an excellent business relationship with the manager, or even owner and I'm sure that they'll be glad to dump off all the unused trailers that they get in the cans to you....free of charge. I get massive amounts of new trailers from our local first-run houses in my area here to feed the three discount houses around here with enough stockage of trailers that they can easily put on 3 plus trailers per feature that will last them for months on end. Plus, there are rare occasions that these first run houses, who are done with trailers (or don't use the included trailers), will stock the cans with these trailers to be shipped back to the depot, and the depot will not open cans on arrival, thus when they ship the cans out again, that theatre is sometimes blessed with the needed trailers. ..something to chek into, but yes, if a 2nd run to discount circuit needs trailers, they are charged for such. -Monte  |  IP: Logged Jesse Skeen Phenomenal Film Handler Posts: 1517 From: Sacramento, CA Registered: Aug 2000 posted 01-17-2007 04:49 PM                     Are you throwing prints with CrAP code in the trash too?  |  IP: Logged Mike Olpin Chop Chop! Posts: 1852 From: Dallas, TX Registered: Jan 2002 posted 01-17-2007 06:55 PM                     No problem for me. I just make sure its not the first thing to hit screen. For me, the bigger pet peave I have with Universal is with the labels. Flat should be green, and scope should be yellow. Universal does it backwards.  |  IP: Logged Brad Miller Administrator Posts: 17775 From: Plano, TX (36.2 miles NW of Rockwall) Registered: May 99 posted 01-17-2007 07:00 PM                     quote: Jesse Skeen Are you throwing prints with CrAP code in the trash too? No, we just don't run the CAP coded reel. It also lets us fit another show in each day. Yes of course I am kidding. Still though there are other studios producing properly framed trailers as an option to play in front of our movies. We can't go to another studio to replace reel 4 of a movie just because it is CAP coded. As a result, Universal currently gets no promotion of their movies via trailers and other studios get extra promotion. It's just that simple.  |  IP: Logged Luci Reeve Film Handler Posts: 50 From: Telluride, CO, USA Registered: Feb 2006 posted 01-18-2007 09:10 AM                        Mark J Marshall What framing goofiness did you notice?...We open Night at the Museum tomorrow.  |  IP: Logged Mark J. Marshall Film God Posts: 3188 From: New Castle, DE, USA Registered: Aug 2002 posted 01-18-2007 11:00 AM                    Hi, Luci. I posted about it over here. Basically some shots look like they are framed too low on the action. In some non-close up shots, the top of the actor's heads (above the eyes and forehead) are chopped off by the top of the 1.85 frame in those scenes. So, if your projectionists are ones that can look at a scene composition and immediately determine if the movie is out of frame, they won't be able to rely on that skill with this movie. It is quite an annoyance for those of us with that skill. But it's not the kind of problem that is going to cause you to lose a show or hand out passes. The vast majority of your audience won't notice. You won't have a problem. But if you watch it, see if you can spot the scenes that I'm talking about. quote: Mike Olpin Flat should be green, and scope should be yellow. Universal does it backwards. THAT'S another thing that drives me nuts. Was Universal not invited to the committee of every other studio when they decided to do it that way? Or did everyone else decide to switch and not tell them? Or what the heck happened with that?  |  IP: Logged John Hawkinson Film God Posts: 2273 From: Cambridge, MA, USA Registered: Feb 2002 posted 01-18-2007 12:15 PM                     Jack asked, "Who are you paying for trailers?" and Martin replied, "Technicolr, Deluxe, and until recently Consolidated." Err. We're at the bottom of the food chain, so we understand this well. Technicolor charges SHIPPING on trailers ordered through them, but they do not charge for the trailers themselves. They charge for one-sheets from some studios (Exhibitor Direct Billing -- EDB), but not for some others. They do charge one-sheet shipping. Deluxe does not charge us for trailers at all. I'm kind of stunned that they might charge you. Consolidated charged a $10 fee for trailers, but requested (demanded?) returns, making it more like a rental fee. Question What's this about Consolidated being "until recently"? Did they go under? What happened to their inventory and their customers? --jhawk  |  IP: Logged Scott Jentsch Phenomenal Film Handler Posts: 1061 From: New Berlin, WI, USA Registered: Apr 2003 posted 01-18-2007 02:15 PM                        For those that are paying for trailers, is there some kind of data somewhere that shows the additional sales realized by playing trailers for upcoming movies? I'm curious why someone would pay to show advertising (that doesn't even include the brand of the organization paying the money), unless it had a direct impact on sales. Unless the cost was dirt cheap, I don't see it making sense. Considering how cost-conscious I've found theaters to be when I approach them about my services, I'd think they'd want the studios to pay them to show the trailers!  |  IP: Logged John Hawkinson Film God Posts: 2273 From: Cambridge, MA, USA Registered: Feb 2002 posted 01-18-2007 03:09 PM                     Scott: The cost is basically dirt cheap (except for Consolidated, and those are indie films, which we can mostly disregard, I think). TES charges whatever shipping, and they often default to second-day, which can be pricey, but if you ask them to ship ground they will. And if you order multiple items at a time, it's cheaper still. So a penny-pinching theatre who is forced to order their own trailers can get them for well under $1/trailer. (The bigger cost is EDB one-sheets, for studios that charge for them, which are $5/one-sheet, plus shipping. Still, pretty puny.) And, of course, if you order the trailer through the studio Exhibitor Relations folks, usually there's no charge. But generally they ask you to order through Deluxe or TES (as appropriate), unless the trailer is restricted or limited-distribution, etc. --jhawk  |  IP: Logged Mike Blakesley Film God Posts: 12767 From: Forsyth, Montana Registered: Jun 99 posted 01-18-2007 03:18 PM                        Trailers are hands-down the best advertising bang for the buck there is. The audience is captive and they are ALREADY moviegoers, so you're not advertising to a bunch of folks who will never see the inside of a theatre, the way you are with TV ads. There are probably about 6 to 10 movies a year that we have to run without having played a trailer. Unless they are well-known blockbusters or a known quantity like a "Jackass" or such, not having a trailer is certain doom on the grosses. Whether or not we've had a trailer quite often makes the choice whether we'll play a marginal film or not.  |  IP: Logged

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