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» Film-Tech Forum ARCHIVE   » Operations   » Film Handlers' Forum   » Attached / Enclosed Trailer programming (Page 2)

 
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Author Topic: Attached / Enclosed Trailer programming
Mike Blakesley
Film God

Posts: 12767
From: Forsyth, Montana
Registered: Jun 99


 - posted 09-21-2007 09:05 PM      Profile for Mike Blakesley   Author's Homepage   Email Mike Blakesley   Send New Private Message       Edit/Delete Post 
I have in front of me the Paramount "Master License Agreement." It doesn't say anything about a requirement to show trailers, attached or otherwise.

It devotes far more paragraphs to money (when to pay, how much to pay, what happens if you don't pay) than it does to the film itself.

I think if there is ever a requirement to exhibit an attached trailer, it's in a "rider" that's made a part of the master agreement when the contract is signed.

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Darryl Spicer
Film God

Posts: 3250
From: Lexington, KY, USA
Registered: Dec 2000


 - posted 09-21-2007 11:58 PM      Profile for Darryl Spicer     Send New Private Message       Edit/Delete Post 
I think a lot of it is an agreement with the studios and the exhibitors. Basically we the exhibitor will play your trailers that are attached so long as they do not go against company policy (PG-13 on PG titles No Red Bands) and said trailers do not get numerous complaints from customers.

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Kurt Zupin
Jedi Master Film Handler

Posts: 989
From: Maricopa, Arizona
Registered: Oct 2004


 - posted 09-22-2007 01:41 AM      Profile for Kurt Zupin   Email Kurt Zupin   Send New Private Message       Edit/Delete Post 
My bad, point not really being sony or not. Point being that why would you want to program a movie about Cuban dancers on a Horror/Action movie and not program your other Horror/Action movie of the year. Just didn't make sense to me on the programing front.

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Dustin Mitchell
Phenomenal Film Handler

Posts: 1865
From: Mondovi, WI, USA
Registered: Mar 2000


 - posted 09-22-2007 05:07 AM      Profile for Dustin Mitchell   Email Dustin Mitchell   Send New Private Message       Edit/Delete Post 
Don't MLA's have a clause about not editing the print? If it states you can't edit the FEATURE it seems you'd be safe removing the attached trailer. If it says you can't edit the PRINT then you're probably required to play it.

*shrugs* If I had any control over this at my theatre I'd be more worried about it. As is I just have to do what I'm told.

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Tim Lewis
Film Handler

Posts: 12
From: Okatie, SC, US
Registered: Dec 2006


 - posted 09-22-2007 05:51 AM      Profile for Tim Lewis   Email Tim Lewis   Send New Private Message       Edit/Delete Post 
i will always play attached stuff just on the off chance that a checker will stop by...Disney showed up at my theatre and checked out Ratatouille (and rewarded us for 'perfect projection',) so it's possible someone could check us out...i'll only remove them out of necessity (i.e., us not getting a film that's advertised, or an attached trailer advertising a film that has come and gone before the film said trailer is attached to leaves.)
but i won't attache loose trailers just because the studio requests it...i say if they want it on there so bad, attach it...
also, i find it quite amusing when i'll get trailers in the mail (usually on friday)with a note demanding that i put said trailers on a particular film that isn't even from the same studio. ha!

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Phil Blake
Jedi Master Film Handler

Posts: 558
From: esperance western australia
Registered: Nov 2003


 - posted 09-22-2007 08:47 AM      Profile for Phil Blake   Author's Homepage   Email Phil Blake   Send New Private Message       Edit/Delete Post 
In small installations like mine we only run trailers for films we are going to book and for films coming in the near future .

I can see no point in running trailers for films that are not going to screen with us, nor running trailers for films that are still 10 months away from release here.

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Mike Blakesley
Film God

Posts: 12767
From: Forsyth, Montana
Registered: Jun 99


 - posted 09-22-2007 09:21 AM      Profile for Mike Blakesley   Author's Homepage   Email Mike Blakesley   Send New Private Message       Edit/Delete Post 
quote: Phil Blake
running trailers for films that are still 10 months away from release here.
That depends on the movie though. Sometimes that far-in-advance trailer is the tool to begin building the early "buzz" on the film. Most of the Harry Potter movies have had trailers way out in front like that...I'm wouldn't be surprised to see an advance Potter 6 trailer with some Christmas blockbuster this year.

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