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Topic: THX returns to Cinemark > OT Speaker Cables
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Scott Jentsch
Phenomenal Film Handler

Posts: 1061
From: New Berlin, WI, USA
Registered: Apr 2003
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posted 04-15-2008 09:23 AM
I don't understand the conclusion that since the THX brand appears on consumer equipment, that then the commercial applications are useless.
Does the fact that the Dolby Digital logo appears on the crappy $29 DVD player at WalMart mean that Dolby Digital in the cinema is crap?
When I wired my home theater (in-wall wiring, that is), I investigated using reels of standard CL-grade wiring vs. the Monster Cable THX-certified CL-rated variety from a local dealer. The cost differential wasn't that great, and I could buy only as much as I needed off the reel. The THX certification of cables gets into the ability of the cabling to be pulled through walls without stretching, binding, or failing from the strain, and the THX interconnects I've used have very good connectors on them. I was actually at the Chicago CES where Tomlinson Holman and Anthony Grimani were discussing whether they should consider certifying cabling. Even though I had nothing to contribute, I always appreciated their willingness to let me be a fly on the wall.
I don't get into the oxygen-free, massage our electrons using mysterium glycosphate compounds, and other voodoo crap like that, but if you look past the over-active marketing by companies like Monster, they have a good product that, if chosen properly, isn't all that much of a price premium over the bargain bin stuff at monoprice.com.
Personally, I welcome the news that THX is growing. The public needs a brand that they can use to distinguish one presentation from the next.
The kicker, of course, is that the brand has to mean something, so one would hope that it's not just a marketing sticker, and that someone at THX is doing more than collecting a check in the mail.
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Bobby Henderson
"Ask me about Trajan."

Posts: 10973
From: Lawton, OK, USA
Registered: Apr 2001
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posted 04-15-2008 02:38 PM
What I find ultimately distasteful is the fact many ethics of business and quality control have stooped to such low levels that something like a certification process is even needed in the first place.
Honestly, who really needs to deserve some sort of badge for just doing their damned job correctly? Can someone help me out with that?
That's sort of like the Chris Rock joke where he rags on the comments of trashy people. A lady snaps a "Z" and boasts, "well, I raise my kids!" You're supposed to raise your kids! People are also supposed to do their damned jobs competently.
Unfortunately, the sad fact of life is we live in a world where the preferred business model is doing things as cheap, half-assed and lacking in effort as possible. And that anti-ethic is pushed into the negative as far as possible before customers get pissed off enough to switch brands.
Enter the need of having a third party look over the shoulders of a business to make sure they're delivering a satisfactory product. That's sort of what THX has meant to movie theaters, and as of late, digital video transfers to Laserdisc and DVD (haven't seen any THX certified Blu-ray discs yet).
Again, THX itself is a business and is a business Creative Labs purchased from George Lucas. Does Lucas still have some stake in the company? Business interests of pleasing stock holders often run counter to the interest of maintaining high quality, even if the company (THX) is all about enforcing certain standards of quality over various aspects of how movies are produced and presented to viewers.
In the end, the THX brand has definitely suffered from some cheapening by the increased variety of consumer products carrying its logo (all the way down to computer speakers), not to mention the fact some THX movie theaters really aren't all that great.
It's just too bad that great picture and sound quality is not a mission critical item for commercial movie theaters in general. The very need for an organization like THX just confirms the industry's guilt in that regard.
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