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This topic comprises 2 pages: 1 2
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Topic: Grand Movie Experience
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Frank Angel
Film God

Posts: 5305
From: Brooklyn NY USA
Registered: Dec 1999
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posted 03-01-2010 03:10 PM
In a theatre I worked in Bryan/College Station, quite a few times we would open the first show with no one in the house. The policy was to run the film (change-over) on time -- sound, but no picture, i.e., not strike the arc so as to save money on electric. As soon as the first ticket was sold, sometimes half way thru the film, the BO would call up and I'd put the picture on the screen.
I've run a show of YENTEL with 2 people in the house. Every patron is a future customer and turning them away for your convenience, regardless of how unfair, is just bad business. Besides, in the way most work schedules are structured, you won't save money by sending staff home early because in most cases they work a call, so you have to pay them for the full call anyway.
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Alex Shultz
Film Handler

Posts: 54
From: Marysville, KS, US
Registered: Nov 2008
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posted 03-01-2010 11:11 PM
Martin,
I like the idea of getting the Saturday crowd but that is working out to be the best work day. My father is doing all the remodel work. He runs his own business (Valley Vet Supply) during the weekdays (Monday being his very busiest day) but comes in mornings and evenings and then all day Saturday and most Sunday afternoons. He puts in about 50 hours a week here on top of his own business. I'm getting free labor (cutting the remodel cost to about 1/3) and he does excellent quality work. I have been willing to give up the Saturdays until the project is finished - about six more months to go, I think. I do fit in a special matinee from time to time, like the mystery movie these last two weeks and the Sons of the American Legion-sponsored Easter movie at the end of March.
Dad doing all of this provides great stories for the local weekly paper. They love the theatre, that we are bringing it back from close-to-ruin, and that it is a family thing that is taken over from another family who ran it for almost 40 years. I get a good mention with pictures in the paper about once every two months. This week they featured a story about switching to digital projection, the current remodel stuff, and the mystery movie. I ended up with 83 people coming in to see a hodge-podge of old film bits followed by a walk around the remodel area. The story is at http://marysvilleonline.net/articles/2010/03/01/news/doc4b8593f79e0de341896377.txt
Speaking of doing shows on Saturdays, what kind of shows do people run on Saturdays? When I was a kid the local businesses sponsored matinees on Saturdays - one of my best memories of this movie theatre is coming to movies with only my brother (no parents!) and sitting through both shows, the first show in the very front row and the second show in the very back row. The movies that I remember were shows like Krull, The Dark Crystal, and the Sinbad movies (I must have been 12 or 13). However, I've noticed that a free matinee really cuts down attendance on any for-pay kid movie that weekend. It's almost like people only want to see one show a week - even if they could see a second one for free.
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Tony Bandiera Jr
Film God

Posts: 3067
From: Moreland Idaho
Registered: Apr 2004
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posted 03-05-2010 11:55 AM
quote: Manny Montes However It sounds as if you are doing everything right!
Alex:
After reading the article provided by the link (great article BTW except for the line "Each film reel weighs 70 lbs."), I have to disagree with Manny's statement in one regard:
DO NOT Ditch ALL of your film equipment for D-Crapema!!
First off, the expense in equipment is better spent elsewhere.
Second, How do you propose to run films that aren't yet available on digital? Don't cut yourself out of potential sales!! And you can forget your idea of the Saturday matinees as little if any of the typical content is (or ever will be) available on digital.
Third, since your theatre has a rich history, how do you propose to run any of the older films for special shows that might appeal to some of the older folks in your area? Or re-run your "Mystery Movie" which was a great idea BTW.
Fourth, what are you gonna do when (NOT IF) your D-Cinema crashes? Give out a full house of refunds? That'll lose you some customers really fast. There was a post in another thread about that nightmare with "Shutter Island."
Try (or as Yoda would say, "Try not! Do, or do not, There is no try") to keep AT LEAST one screen equipped with film!! Even if it makes the booth cramped for space (but since you don't need an operator for D-Crapema who cares how much space is in the booth, right?)
I'm not saying this simply because I despise digital, but I am looking at the bigger picture in the sense of business and being able to keep SOMETHING on the screens at all times.
I wish you the best of luck in your venture!!
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