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Topic: Regal will soon allow ushers to run projection...
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Monte L Fullmer
Film God

Posts: 8367
From: Nampa, Idaho, USA
Registered: Nov 2004
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posted 12-08-2010 02:15 PM
..and the patrons who attend their locations are referred to as "guests", not patrons or customers.
A customer is just that: someone who attend your venue who buys something and then leaves without any thought on where they were at.
But the guest is treated like if you had them in your own home-how are you going to treat your guest..like a customer? Thus, they're treated specially so they'll remember where they were at and desire to come back. All based on atmosphere of the respective venue.
Also, it's called "Customer Satisfaction". Sure, you attend a cinema and is served correctly and properly, but in all due actuality, cinemas could put up vending machines to service you to give you the same results.
But, are you satisfied with your visit - is the lobby clean, employees to their professional levels, restrooms clean and spotless, auditorias clean and not with sticky floors or torn seats, presentation on the screen bright, in focus and sound in proper order..et.al.? THAT is what brings people back .. is SATISFACTION.
..and some of the local cinemas in my area each do both forms of customer service: treating the patrons as customers and treating the patrons as guests...and it reflects on how the respective businesses are doing.
I used to work with a defunct company who also called their floor employees "Cast Members"
It was term used to represent each employee as the "star of the show" since they were to put on a performance in their respective department - to be the that concessionaire, floor usher, boxoffice ticket seller, etc. - to enhance the movie going experience for the attending patrons.
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