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Author Topic: R.I.P Film Projectors
Edward Havens
Jedi Master Film Handler

Posts: 614
From: Los Angeles, CA
Registered: Mar 2008


 - posted 12-29-2011 01:42 PM      Profile for Edward Havens   Email Edward Havens   Send New Private Message       Edit/Delete Post 
Steve, I respect the hell out of you. You cut out the passionate personal bullshit and get right to the point. I wish more F-Ters were as articulate as you.

However, I do have one counterpoint and one question to your response.

The counterpoint: Theatre chains started going all-digital five and six years ago, and studios have been offering VPFs for longer. I understand, and I admit I could be wrong here, that studios now offer VPFs directly to an exhibitor, and that these plans may not allow an exhibitor to recoup as much as previous VPF plans. But the writing has been on the walls for many years now. Independent theatre owners in smaller markets have had a number of years to either join a VPF program and/or save for the cost of these items.

The question: How do we know if the window to video expanded back to a year that theatre attendance would spike back up? Seems to me, in this day and age, if it was going to take a year for a movie to get released on video, that would just drive up the desire for a pirated version, and drive up the number of instances where opportunists would do what they can to get that content.

Thank you.

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Monte L Fullmer
Film God

Posts: 8367
From: Nampa, Idaho, USA
Registered: Nov 2004


 - posted 12-29-2011 01:47 PM      Profile for Monte L Fullmer   Email Monte L Fullmer   Send New Private Message       Edit/Delete Post 
..and with that question, I see a 'Catch-22' here.

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Victor Liorentas
Jedi Master Film Handler

Posts: 800
From: london ontario canada
Registered: May 2009


 - posted 12-29-2011 01:58 PM      Profile for Victor Liorentas   Email Victor Liorentas   Send New Private Message       Edit/Delete Post 
I don't think the writing on the wall was ever that clear until after Avatar.
So many ways to interpret what crap was on the wall before that.
Don't forget Dark Knight was this huge first ever 2D feature film to take advantage of 15/70 Imax.
The wishful thinking that film could co-exist for a long time was also on the wall.
At least for some of us smaller film people.

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Edward Havens
Jedi Master Film Handler

Posts: 614
From: Los Angeles, CA
Registered: Mar 2008


 - posted 12-29-2011 02:06 PM      Profile for Edward Havens   Email Edward Havens   Send New Private Message       Edit/Delete Post 
No, Victor, Avatar is when it became painfully obvious to even the most oblivious person. Regal, AMC, Cinemark, Rave and many other chains started the conversion process or were already all-digital long before Avatar was released.

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Monte L Fullmer
Film God

Posts: 8367
From: Nampa, Idaho, USA
Registered: Nov 2004


 - posted 12-29-2011 02:07 PM      Profile for Monte L Fullmer   Email Monte L Fullmer   Send New Private Message       Edit/Delete Post 
quote: Victor Liorentas
At least for some of us smaller film people.

Definitely an unfair situation here for the smaller markets.

Suddenly, the 'dragon' came upon us and some weren't ready to defend and save themselves from the wrath and destruction. And now, sudden decisions have to be made.

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Justin Hamaker
Film God

Posts: 2253
From: Lakeport, CA USA
Registered: Jan 2004


 - posted 12-29-2011 02:15 PM      Profile for Justin Hamaker   Author's Homepage   Email Justin Hamaker   Send New Private Message       Edit/Delete Post 
quote: Bobby Henderson
Movie theater chains keep booking Hollywood's crap only because of the enormous amount of marketing money being thrown behind it. They don't have the guts to book more independent product and foreign releases. If they did, it would force Hollywood studios and their very short term, narrow sighted parent companies to do something different.
As sad as it might be, crappy sequels and dumb Adam Sandler movies put more butts in the seats than "arty" films. Because theatres have budgets and expenses to pay for, they have to play whatever puts the butts in the seats.

I'm not going to make a big deal about Hollywood putting out so much crap product since that's what the audience is voting for with their money. But I would like to see more attention paid to writing and production values. Adam Sandler movies would be much more watchable if they relied on well written stories with clever dialog rather than dumb sight gags and one-liners.

In my opinion, one of the biggest problems created by the short release windows is the need to have more product. As a result, the studios are releasing movies that would have been direct to video 10 years ago - if they were ever made at all.

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Victor Liorentas
Jedi Master Film Handler

Posts: 800
From: london ontario canada
Registered: May 2009


 - posted 12-29-2011 02:16 PM      Profile for Victor Liorentas   Email Victor Liorentas   Send New Private Message       Edit/Delete Post 
I was talking about the smaller loyal film guys and not the big corporate chains.

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Claude S. Ayakawa
Film God

Posts: 2738
From: Waipahu, Hawaii, USA
Registered: Aug 2002


 - posted 12-29-2011 03:31 PM      Profile for Claude S. Ayakawa   Author's Homepage   Email Claude S. Ayakawa   Send New Private Message       Edit/Delete Post 
We all know, the expansion to digital is very expensive and many established chains like Regal, AMC and others can afford to do it with all or most of their screens but what will happen to the smaller theatre operators who cannot come up with the money to do it? My guess is they will have to shut down and that will be a shame. Does anyone know what percentage of theatre operations will cease to exist once everything reverts to digital?

-Claude

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Justin Hamaker
Film God

Posts: 2253
From: Lakeport, CA USA
Registered: Jan 2004


 - posted 12-29-2011 03:45 PM      Profile for Justin Hamaker   Author's Homepage   Email Justin Hamaker   Send New Private Message       Edit/Delete Post 
Claude, there is no telling how many that might be. It's really going to be a matter of who can raise the money and who can't - or chooses not to. I suspect the most likely to be affected are the older single screens and twins in small towns that don't put up much of a gross to begin with.

While there are some of these theatres saying they will just close their doors when they can't get film anymore, they may change their tune when it comes to making that decision. And it's possible some of these will be bought by people with the money to afford the conversion.

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Randy Stankey
Film God

Posts: 6539
From: Erie, Pennsylvania
Registered: Jun 99


 - posted 12-29-2011 05:19 PM      Profile for Randy Stankey   Email Randy Stankey   Send New Private Message       Edit/Delete Post 
So, after we've been fed all these vague statements saying digital movies will be a great democratizer which lowers the barriers to entry and gives more people the ability to distribute movies and alternative content, we find out the truth. Instead of making it easier for people to make movies it turns out that this whole charade is little more than a way for Hollywood execs to exclude outsiders and lock them out.

Movie theaters that don't bow down to the studios desires are locked out and would-be movie makers are locked out because the studios have even more control of the distribution channels than they did with film.

When will the bullshit end?

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Monte L Fullmer
Film God

Posts: 8367
From: Nampa, Idaho, USA
Registered: Nov 2004


 - posted 12-29-2011 06:30 PM      Profile for Monte L Fullmer   Email Monte L Fullmer   Send New Private Message       Edit/Delete Post 
quote: Claude S. Ayakawa
but what will happen to the smaller theatre operators who cannot come up with the money to do it?
If they are First Run locations, they can still jump on the VPF bandwagon to get help in this area.

Otherwise, it's a straight purchase, but yet heard that with the DCI compliance, that some digital owners are unloading Series 1 units to get into the Series 2 units to be complient for the 4K upgrades.

Thus these used units are cheaper to be had for the ones who couldn't make the VPF bandwagon, but it could be a risk being used units that no guarantees are to be had to render repair like light engines and other computer related equipment inside the units.

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Richard May
Phenomenal Film Handler

Posts: 1057
From: Floral Park, NY USA
Registered: Aug 2004


 - posted 12-29-2011 06:52 PM      Profile for Richard May   Email Richard May   Send New Private Message       Edit/Delete Post 
And the smaller theater operators that are not first run are screwed. They can't purchase the equipment themselves. Also, what about the seasonal theaters. I service a bunch of them. They are in even worse shape. Nobody will buy them because they can only operate seasonally. The little guys just keep losing. See any pattern here??

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Louis Bornwasser
Film God

Posts: 4441
From: prospect ky usa
Registered: Mar 2005


 - posted 12-29-2011 06:52 PM      Profile for Louis Bornwasser   Author's Homepage   Email Louis Bornwasser   Send New Private Message       Edit/Delete Post 
Yop! No guarantees. Even used projectors for, presumably, less money, will swamp out some marginal operations. This much is certain; the smaller operations have been marginalized for some time. Many will be thrown "under the bus." Louis

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Monte L Fullmer
Film God

Posts: 8367
From: Nampa, Idaho, USA
Registered: Nov 2004


 - posted 12-29-2011 07:17 PM      Profile for Monte L Fullmer   Email Monte L Fullmer   Send New Private Message       Edit/Delete Post 
..and to think long term here with the topic of future content:

Right now 2K content is the norm, but give a couple of years and 4K content will be the norm..thus extinguishing out the lamps of those Series 1 units for good.

Then, the Series 1 units will be heading to STRONG for the recyclers to have fun with as did the 35mm equipment.

-Monte

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Steve Guttag
We forgot the crackers Gromit!!!

Posts: 12814
From: Annapolis, MD
Registered: Dec 1999


 - posted 12-29-2011 08:58 PM      Profile for Steve Guttag   Email Steve Guttag   Send New Private Message       Edit/Delete Post 
quote: Edward Havens
However, I do have one counterpoint and one question to your response.

The counterpoint: Theatre chains started going all-digital five and six years ago, and studios have been offering VPFs for longer. I understand, and I admit I could be wrong here, that studios now offer VPFs directly to an exhibitor, and that these plans may not allow an exhibitor to recoup as much as previous VPF plans. But the writing has been on the walls for many years now. Independent theatre owners in smaller markets have had a number of years to either join a VPF program and/or save for the cost of these items.

The question: How do we know if the window to video expanded back to a year that theatre attendance would spike back up? Seems to me, in this day and age, if it was going to take a year for a movie to get released on video, that would just drive up the desire for a pirated version, and drive up the number of instances where opportunists would do what they can to get that content.

Ed, you ignorant slut...You may go about showing your digital pictures like so many fluzzies in a magazine but...

The VPF thing, as we know it really started with the Carmike deal. There were other experimental efforts like from Qualcomm, Dolby but nothing of significant numbers. Carmike got the "best" deal with the least amount of restrictions (they have some theatres with mono sound and DCinema!).

Regal/AMC/Cinemark formed the DCIP and pretty much wrote their own deal...15,000+ screens speak VERY loudly. These companies also tend to work with other people's money and often lose it. I don't think AMC has gone bankrupt yet but they have come damn close.

The current VPF deal, aka "Phase 2" are really a bunch of deals shrouded in secrecy. There is the CBG one with Cinedigm, individual ones with Cinedigm, Film-Tech and GDC...one only knows just what each one gets. It is one problem with the whole VPF thing...it isn't out in the open...why are they so covered in secrecy if something shady isn't going on?

A couple of studios have offered VPFs direct to the exhibitor (Paramount comes immediately to mind) but just that one or maybe two studios contributing is not going to cover your expenses for this expensive equipment (that is cheap by its own industry standards). Heck, unless something has changed, GDC still hasn't got Warner Brothers on board and that should be a no-brainer for Warner Brothers.

But the whole NEED for a VPF plan should be a BIG red flag! If exhibitors could really afford DCinema, they shouldn't need a VPF. The fact is, exhibition can not afford what it is buying. When this generation of projectors are ready for the scrap heap, there will not be a VPF plan to replace them with either.

The bottom line is, the VPF deals are varied and do not affect all exhibitors equally and leave some out...which shouldn't be...all operating theatres should be offered the same "deal". If you run a WB product for the next period of time, then WB deducts the agreed amount off the rental. Likewise with the rest of the distributors...there shouldn't even be a need for additional middle men.

As to lengthening the window...how do we "know"...Well if we knew with absolute certainty, then it would happen right now since it is so obvious to all. However, it is only logical. Furthermore, it is backed by the evidence that as the window has shrunk, so have sales to both entities (theatrical and home). For me, it is painfully easy to see.

As for increasing piracy, not too likely...the real piracy is the VIDEO form of the movie...not so much the camcorder. Those buying camcordered movies are really sales you NEVER had. But once you release it via cable/satellite and disc, you have perfect sources to copy, cheaply too. With the internet you even get all of the artwork you need to make it look nice! If the source material is kept away for longer, it certainly isn't going to help the pirate's cause.

I tell you what...why not give it an experiment? make it very public...put it in the distribution ads that this wizbang movie will not be released to the home market for a year or make it even longer...if it is a summer release, make the video release the fall of the following year so it doesn't compete with the big summer/winter titles of the following year. See how bad the piracy is during that time...heck if there are videos of the movie...they are obviously pirated copies during that time period...no confusion.

I think most everyone here is wrong about Avatar...which didn't need DCinema for anything. It did give 3D a kick but that has nothing to do with DCinema. Avatar spurred 3D DCinema sales because that was required by a choice by the studios, not the technology. Exhibitors saw what that title did in 3D...then again, exhibitors always think the next Star Wars is coming...those sorts of titles come VERY rarely where they shift the industry. The '80s were a pretty good decade of having really big summer blockbusters...particularly the early 80s with the late 70s...to think Star Wars, Close Encounters, Star Trek, Empire, Raiders, ET, Star Trek II, Wargames, Jedi, Temple of Doom. These were all films that played into the fall and damn nearly into winter! Note, Star Trek was huge because of the whole phenomenon of Trek being canceled and actually GROWING popularity in syndication. It was a bottle that had been shook up and was bound to blow. It was the only TV series to go to the big screen big back then.

Now look at what Hollywood puts out...all of the digital wonderfulness they have at their fingertips does NOT make the movies any better. Good writing, good acting, and good production standards do.

As to movies like the King's Speech...There is such a thing as a "market." Not all theatres will play all movies equally and never have. Lets get into the way-back machine and say you had a porno theatre...and due to popular reviews, that theatre played a movie like "Star Wars" (we are back in '77)...first off...the cliental would think it was a play on words and still think it was a skin flick...that theatre would not have had the massive crowds that your downtown palace theatre would have done.

We have clients that cleaned up with The King's Speech because it fit their market. Some markets have to be cultivated (teach the locals that this sort of entertainment is available and that they can count on you to provide it). That often takes time. I know back in my exhibition days, getting a good "Midnight" crowd took time to develop. People had to count on you being open late on Friday/Saturday in order to plan on going there...if you experimented for a few weeks a theatre, they were dismal flops.

As to friends sharing things...this is older than one may think. So long as there are recording/copying devices...it has been happening to any and all mediums. People have been recording off radio for decades rather than buying albums, making mix-tapes, sharing video tapes...and so forth. Photocopying news papers (or articles) and giving them out. It is absolutely true that people don't appreciate the theft they are participating in. I never got libraries. Why would one buy a book when you can "loan" one out at the library? In fact, those that can not afford to buy books do just that. Records used to also be in libraries (and probably still are...I haven't been in a library in quite some time). Yet most authors support the heck out of libraries.

-Steve

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