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This topic comprises 3 pages: 1 2 3
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Topic: BLADE RUNNER 2049 70MM?
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Bobby Henderson
"Ask me about Trajan."
Posts: 10973
From: Lawton, OK, USA
Registered: Apr 2001
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posted 09-19-2017 12:24 PM
quote: Manny Knowles
Marrying 70mm with DCP soundtracks might make for a very popular format -- and I don't think the studios (or theaters) want a reason to go back to film. Do you?
Not really. The movie studio bosses and especially their media company bosses and investors, want film gone as soon as possible as a means of saving money. They have tunnel vision in regard to this. I don't think they know or care how important it is to get customers to see their movies in movie theaters, especially with what is now going on in the home video market.
The big problem with lower cost, faster to crank out, all-digital movie product: it looks and feels no different than the product I can see at home on the HDTV set. I don't feel like I'm missing anything at all by watching that kind of product at home. And since the movies go from theatrical release to the home viewing platforms in only 2-3 months time it's very easy to wait, especially when a couple can blow upwards of $50 or more for a visit to the theater.
For the movie studios it may not make any difference to them whether the customer watches the movie at home or in the theater. Unfortunately for those studios by the time the new movie shows up on home viewing platforms it is VERY EASY for the new movie to get lost there.
Both movie theaters and brick and mortar video stores provided a good marketing space for movie companies to push their new products. Theaters show movie trailers, display huge posters, banners and standees. Video stores were able to do some of the same things on a more limited basis. Now the video stores are mostly gone. I don't think movie marketing on the Internet or in some app is very effective.
Movie streaming is popular, but services like Netflix, Amazon Prime and Hulu put extreme emphasis on TV content (particularly their own). Unless you have a specific movie title in mind it can be really difficult to "re-discover" some recent movie release you didn't see in the theater and forgot all about it. Those streaming services have really been pulling back on the amount of catalog movies they carry. Netflix used to carry a lot of classic movies; now they hardly carry shit for classics. For a lot of those kinds of titles you have to be willing to pay at least $3-$4 for a rental from Amazon or buy a copy on disc (if the disc is even available anymore).
There is a shit ton of recent movie releases I haven't seen and probably will never bother to see. That especially goes for a lot of remakes, reboots, etc. When they were "new" at the theater (and if the reviews were good) there might be some passing curiosity to see it. Months later when that movie becomes available to watch at home it can easily disappear in the mountain of other stuff I haven't watched. I have at least a couple dozen or more TV episodes on my DVR I haven't made time to watch yet. It's turning into work or a chore to fit watching a 2 hour movie into that. I have a bunch of Blu-ray discs gathering dust on a shelf and a bunch of DVDs in storage containers. I rarely buy Blu-ray discs anymore; and I don't buy download versions of movies either. I know I'm not alone with this kind of behavior and growing disregard for buying & renting movies to watch at home.
So, from that perspective, I think it's pretty damned important for movie studios to be doing everything they can to attract customers back to movie theaters. The boom times of selling movies on home video platforms is finished.
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Scott Norwood
Film God
Posts: 8146
From: Boston, MA. USA (1774.21 miles northeast of Dallas)
Registered: Jun 99
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posted 09-21-2017 07:14 PM
quote: Mike Blakesley
I think if you had two identical auditoriums with identical showtimes, and put "70mm film" on one and "Digital" on the other, with no other promotional material, the ticket sales would be almost equal.
Agreed. But the point of the 5/70 and 15/70 releases is that they can be sold as being something special and unique. The 70mm locations for Dunkirk and H8 had special posters advertising that fact. If something is promoted as being special and unique, as opposed to "normal" (i.e. what every other movie looks like), it will potentially attract patrons. It works just like a "Dolby Stereo" logo on a marquee in 1980--even if people didn't know what "Dolby Stereo" was, they knew that it was supposed to be good.
Whether this concept actually sells more tickets in total or just shifts the same number of ticket sales towards the "special" venues is a different question.
Still, if I were an exhibitor or film distributor, I would tend to be in favor of anything that increased my profit, regardless of the format involved.
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Geoff Jones
Jedi Master Film Handler
Posts: 579
From: Broomfield, CO, USA
Registered: Feb 2006
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posted 09-21-2017 07:17 PM
quote: Mike Blakesley
We've been down this trail before....I'd bet the 70mm is in the biggest/best auditorium, while the DCP is in a plain auditorium, so it's no surprise which one is going to sell the most tickets. I'd bet at least half or more of the people have no clue how the picture is getting to the screen, and only a tiny percentage know what "70mm" means.
I think if you had two identical auditoriums with identical showtimes, and put "70mm film" on one and "Digital" on the other, with no other promotional material, the ticket sales would be almost equal.
This has not been my experience. Both theaters that played The Hateful Eight and Dunkirk in 70MM in Colorado, put them in a smaller auditoriums, unfortunately.
However, because there were so few places projecting 70MM, they both drew large crowds. People were coming in from out of town and even out of state.
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Buck Wilson
Jedi Master Film Handler
Posts: 894
From: St. Joseph MO, USA
Registered: Sep 2010
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posted 09-21-2017 07:55 PM
quote: Mike Blakesley
We've been down this trail before....I'd bet the 70mm is in the biggest/best auditorium, while the DCP is in a plain auditorium, so it's no surprise which one is going to sell the most tickets. I'd bet at least half or more of the people have no clue how the picture is getting to the screen, and only a tiny percentage know what "70mm" means.
I think if you had two identical auditoriums with identical showtimes, and put "70mm film" on one and "Digital" on the other, with no other promotional material, the ticket sales would be almost equal.
I'm going to respectfully disagree with you on this. For this example I was talking about, It was an AMC, so there was pretty much zero advertising. In fact, on the amc website, the 70mm show still had the large "DIGITAL" tagline on it, with a much smaller "70mm film" tag below it. Beyond that, the digital got the Dolby Cinema screen, and the 70mm obviously did not. AND, they had competing show times. Despite all that, When I was looking for tickets days in advance, every single opening weekend showtime for the 70mm was sold out Thursday through Sunday, and there was less than a dozen tickets sold for the digital showings for the ENTIRE weekend. This trend continued for at least two weeks. HEAVY HEAVY sales for the 70mm, while the digital auditorium sat empty or close to it.
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