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This topic comprises 2 pages: 1 2
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Author
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Topic: Introducing IMAX Home Theater! Or Theatre, whatever
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Frank Angel
Film God
Posts: 5305
From: Brooklyn NY USA
Registered: Dec 1999
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posted 05-02-2013 01:15 PM
Scott, they will probably GIVE you a 15/70 system gladly if you will pay to have one carted away to your house! And of course your are right to be concerned about what's the source material that you get to play on this 2 million plus dollar, 4K IMAX Home Believing is Seeing Experience system -- what are you going to feed the thing once you've paid your rich man's bragging rights money? Will the studios then gladly send you DCPs just for the asking and because you are a filthy rich fart? And just for the asking, will they send you the KEYS for every film you want to show and when you want to show it? Yah...sure they will.
Or maybe you only get to play titles that IMAX has converted to play in their commercial theatres. Perhaps they are of the mind that their proprietary DMX conversion process thing (? are those the right letter ?) can somehow defy the laws of physics and magically thu IMAX alchemy, turn 2K source material into 4K resolution on the home screen.
Then again, this is for RICH people. And RICH people won't be doing this because they understand the difference between 2K and 4K, but they just want to be able to say they are better than everyone else. Given the reliability of that human trait, there will be a market for this -- believe it. Of course then when some other filthy rich old fart goes out and buys a Dolby Atmos system, he'll be able to smugly tell the rich old fart who's got himself an IMAX home system, that his home theatre with Atmos sound has better sound than the IMAX home theatre guy. Ego is very powerful among the rich and famous.
When I took Marketing 101, we learned about the "Law of the Most Expensive" which says, no matter what the product, if you price and market yours to be the most expensive of any other manufacturer, there will always be a group of people, albeit very small, who will purchase the product precisely BECAUSE it is the most expensive and for no other reason. There are people who truly believe that the mark of the BEST is by having the most expensive. This is Rich Think. So for the manufacture who uses that law, at least with one line of his products, the trick is to price the item high enough verses the small number who are of that mindset, so that he can still make a profit. IMAX obviously is relying on that law to work for them.
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