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Author Topic: IMAX Signs contracts for up to 20 new screens Steve Kraus Film God Posts: 4094 From: Chicago, IL, USA Registered: May 2000 posted 10-13-2004 07:46 PM                    If there is a market for this (MPX houses running primarily DMR blowups) then does that not prove there would be a market for 5/70 films, especially real (shot in 65mm) ones?  |  IP: Logged Dick Vaughan Phenomenal Film Handler Posts: 1032 From: Bradford, West Yorkshire, UK Registered: Jul 2000 posted 10-20-2004 02:51 PM                        From Larry Wiliams on 1570.com quote: The Buckland Hills Showcase IMAX screen, which I wrote about Sept. 3 (see posting above), will be 21 feet 4 inches high, 47 feet 9 inches wide. An aspect ratio of 2.24 to 1. Less than half as tall as the MPX screen in Lansing, Mich. I'll be attending the unveiling for the press Nov. 3. As of now, it's hard to believe it will look like IMAX, but I'm prepared to be amazed. 2.24 very close to 2.2:1 70mm 5 perf eh!  |  IP: Logged Darren Briggs Master Film Handler Posts: 371 From: York, UK Registered: Dec 2001 posted 11-02-2004 12:26 PM                        Imax DMR seems a great way of current IMAX theatres getting some cash in, but as films like Spiderman and Matirx are Scope films, the area used on the IMAX print is very much like 2.2:1 5/70 format, and with the MPX ratio to be 2.24:1, as Dick says is very close to 5 perf 70mm. So lets see both IMAX DMR and 5/70 releases for the hundreds of theatres with 70mmm projectors sitting used for 35mm only. Love IMAX and love 5/70, but why make IMAX under perform and act like 5/70. Film Distributors should have a think about there IMAX DMR releases vs 5/70 dts prints. Do IMAX co-fund the DMR process to get more IMAX releases? Darren  |  IP: Logged Bobby Henderson "Ask me about Trajan." Posts: 10973 From: Lawton, OK, USA Registered: Apr 2001 posted 11-02-2004 06:32 PM                     I really don't understand the DMR thing. It doesn't make sense to use 3 times the amount of 70mm needed to show a large format, digital uprezzing of a feature film. Many DMR movies have been in 2.39:1 aspect ratio, which makes it perfectly okay to use 5/70. You're not gaining much, if anything at all, doing 15/70 with that. How much more expensive is it to make a 2 hour IMAX print versus a 2 hour 5/70 print? Many IMAX theaters already have 35mm projectors in the booth for showing feature films. How hard would it be to change out that projector in favor of a 35/70 capable unit? It sounds like some major cost savings could be had through a 5/70 effort. With IMAX trying to dabble in digital stuff it doesn't sound to me like they are totally bent on everything being 15/70. Can't they just do some creative marketing to pump up the value of 5/70 shows?  |  IP: Logged Brian Michael Weidemann Expert cat molester Posts: 944 From: Costa Mesa, CA United States Registered: Feb 2004 posted 11-03-2004 04:03 AM                        Well, IMAX doesn't do 5/70 (to my knowledge) and it's IMAX who wants to make the money here. I haven't been able to make any direct 5/70 versus DMR 15/70 comparisons, though, and I'm sure a 5/70 presentation is quite remarkable! And I'm sure any exhibitor wouldn't necessarily be crazy if they picked the traditional 70mm over IMAX, especially when considering cost effectiveness. But from IMAX's perspective, they'll have to downplay presentation to increase popularity of their product and name brand, increasing awareness. Only then, after they have awed many a non-believer, can they unleash their Master Plan upon the world! DMR isn't a revolution in motion picture technology so much as a tool for bigger and better things: revenue. Although, compared to 35mm, the presentation is so I won't complain.  |  IP: Logged

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