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» Film-Tech Forum ARCHIVE   » Operations   » Large Format Forum   » AMC to Install 100 Imax 3D Digital Units (Page 5)

 
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Author Topic: AMC to Install 100 Imax 3D Digital Units
Tristan Lane
Master Film Handler

Posts: 444
From: Nampa, Idaho
Registered: Feb 2002


 - posted 07-23-2008 04:28 PM      Profile for Tristan Lane   Email Tristan Lane   Send New Private Message       Edit/Delete Post 
[Frown]
Based on Dick's comments above, I don't really feel like reading much more about this IMAX digital.

IMAX was based on filling your field of vision with a bright, steady, and very detailed image. If they are going to a 1.19 aspect ratio and converting existing multiplex screens to play IMAX content, what is the draw??

It's not IMAX, not even close...... I could understand if they were keeping the large format screen, but this is just a marketing thing to try and label the auditoriums IMAX. It's a degradation of what the IMAX brand implies.

[uhoh]

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Chris Slycord
Film God

Posts: 2986
From: 청주시, 경북도, South Korea
Registered: Mar 2007


 - posted 07-23-2008 04:40 PM      Profile for Chris Slycord   Email Chris Slycord   Send New Private Message       Edit/Delete Post 
Tristan,

This is just a continuation of the degradation that IMAX already did. People want to pay extra to see [insert big movie here] in IMAX not realizing that IMAX isn't what it used to be.

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Mark J. Marshall
Film God

Posts: 3188
From: New Castle, DE, USA
Registered: Aug 2002


 - posted 07-24-2008 06:16 AM      Profile for Mark J. Marshall     Send New Private Message       Edit/Delete Post 
Dark Knight was a huge step in the right direction though. At least we caught a glimpse of what an IMAX blockbuster could look like before IMAX decided to try to self destruct.

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Tristan Lane
Master Film Handler

Posts: 444
From: Nampa, Idaho
Registered: Feb 2002


 - posted 07-24-2008 12:08 PM      Profile for Tristan Lane   Email Tristan Lane   Send New Private Message       Edit/Delete Post 
A person I work with started calling all of these multiplex-imax theaters IMINimum. I thought it was funny.

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