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Author Topic: AMC replacing MPX units?
Ken Lackner
Phenomenal Film Handler

Posts: 1907
From: Atlanta, GA, USA
Registered: Sep 2001


 - posted 03-08-2009 09:27 AM      Profile for Ken Lackner   Email Ken Lackner   Send New Private Message       Edit/Delete Post 
quote:
deformable mirror device (DMD) developed by Texas Instruments
[Confused] [Confused] [Confused]

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Julio Roberto
Jedi Master Film Handler

Posts: 938
From: Madrid, Madrid, Spain
Registered: Oct 2008


 - posted 03-08-2009 09:52 AM      Profile for Julio Roberto     Send New Private Message       Edit/Delete Post 
quote:
deformable mirror device (DMD) developed by Texas Instruments
http://www.patentstorm.us/patents/5600383.html
[Link is to a patent abstract describing Texas Instruments Deformable Mirror Devices]

DMD are mems devices. They are the heart of DLP's. Perhaps you were implying the confusion when they changed the name to Digital Mirror Devices??? [Confused]

quote: Paul Trimboli
Why not use 2 4k machines and use this image enhancement
Everybody wished TI could make DLP's of an acceptable size that are 4K. But they can not. About 2.5K is the best they can make under 1.2"

The only other technology that can produce images like that (or better) at good illuminations levels, GLV, is much more "exotic" and still requires a bit of development that nobody is pursuing for the DCinema since it "belongs" to Sony and for them it's much more profitable to do Lcos.

And Lcos, the technology used by Sony and many others that have tried to enter digital cinema business in the past (hughes-jvc) has one problem: it can not really stand the heat from high power lamps in the long term, so they are limited to small-medium screen sizes and significant degradation over long-ish time periods (say, 10 years lifespan).

Cinema needs projectors that can stand 4Kw and 6Kw for many hours a day 365 days a year for no less than 10 years, preferably 15, and still produce images that look almost like it did the first day. Right now, DLP is the only techonology trouble-free and fully developed to allow this.

But only at 2.5K max resolution on sensible (i.e. not too expensive) optical sizes (i.e. size of lens, prisms, mems, etc).

Thus, we are all stuck with 2K that's "good", "cheap" and "bright" or 4K that's "expensive", "ok" and "dark".

If there was a 4K projector of similar performance and price point as 2K today, I don't think anyone in the industry would complain about it [Wink]

2K is fine and, if done right, conveys all the "information" (resolution/perceived detail) needed for the people sitting in the back rows of most modern movie theaters.

True 4K would do the same for everybody except those sitting in the first couple of rows.

True Imax would do the same for those too [Wink]

But who knows. Maybe some projector manufacturer will start to do pixel-shift light engines, sort of like it's done for 8K.

http://news.bbc.co.uk/2/hi/technology/7617702.stm
[Link is for a video presentation, after a brief commercial, of UHDTV also known as super-hivision, an 8K TV standard following the SMPTE S2036-1-2007 formats of 3840x2160 pixels and 7680x4320 pixels for Quad-HD and UHDTV and EBU standards]

Of course, no need for that anytime soon, but it's there for our grandchildren to enjoy. In case you wonder, the approved standard is for 22 sound channels [Eek!]

http://www.nhk.or.jp/digital/en/superhivision/
[Link is to a page about japan's NHK super-hivision system, an 8K adquisition and projection system they've been showing off at conventions and fairs for many years now, using pixel-shift and multi imagers tricks to obtain such high resolutions with today's manufacturing capabilities]

Everybody in the industry gives for granted that, once the new crop of cameras shows up later this year as IT improves, 4K will be a given minimun for most productions and that as soon as a 4K projector that meets cinema demands is available for reasonable $$$, the exhibition will quickly move to 4K too. How long that will take, it's anybody's guess.

As a result, what will be projected in digital movie theaters for a while WON'T be too different from what people can get in their homes (1080p), no matter what others may say. In a few specific cases, people will be seeing in their homes even better pictures than in cinemas.

I, for one, am not optimistic that the "4K exhibition part" will happen soon. Not because lack of will. DCI MANDATES servers to decode 4K masters and MANDATES projectors to accept the signal (and allows them to downconvert to 2K). It's just the lack of suitable 4K projection technology at huge light levels that is stopping it.

But I do believe the production part will fully move to 4K very soon. It's already doing it, with over 25% of new productions (for which it makes sense, i.e., non indies) already mastering 4K.

It's not a matter of "showing off" or "producer vanity". It's that they know in the (near-ish) future, their products will lose value if they are not 4K.

Imagine for a second that a new quad-hd tv standard shows up from nowhere and all of the sudden you see quad-hd TV's and quad-hd disc player's for $800 and $200 in stores (don't think it will happen, but pretend it does). Now, if your $100m movie is a 2K master ... what the hell are you going to sell in quad-hd (basically, 4K)?

4K is an assurance of future. A future that may not be too far away, but even if it is, it's a small (nowadays) price to pay for protecting the value of your $100m movie production.

The industry knows that 4K is a significant step up from 35mm once it reaches exhibition, while 2K is basically the same as "3 perf" 35mm, perhaps a bit better, perhaps a bit worse, depending who you ask, but not significantly superior to what we have seen in cinemas for over 50 years.

[ 03-08-2009, 05:25 PM: Message edited by: Julio Roberto ]

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Mark Gulbrandsen
Resident Trollmaster

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From: Music City
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 - posted 03-08-2009 05:08 PM      Profile for Mark Gulbrandsen   Email Mark Gulbrandsen   Send New Private Message       Edit/Delete Post 
quote: Julio Roberto
The only other technology that can produce images like that (or better) at good illuminations levels, LGV, is much more "exotic" and still requires a bit of development that nobody is pursuing for the DCinema since it "belongs" to Sony and for them it's much more profitable to do Lcos.

Let us not forget our friends at Evans And Sutherland in Salt Lake City that have been building digital projectors of extreme high resolution for a long time now with a completely different technology. When I get back in town I may go over there and see what one of those "high end" projectors is actually capable of. As for adapting it to D-Cinema I don't see why not... Except the cost and compliance issues involved may not be somethng they want to deal with and sales of advanced projection systems for Flight Simulators and Dome Theaters in Museums is still pretty good for them.

BTW: Imax has had the technology to do digital projection filling different areas of the screen from differeent projectors and matched to the pixel and so on for many years... since the 1.3K days I believe. I believe I was told they could go as high as 12K rez. Why they didn't go this route and took the present route no one seems to know but I bet it had to do with practcality and cost reasons.

Mark

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John Wilson
Film God

Posts: 5438
From: Sydney, Australia.
Registered: Dec 1999


 - posted 03-08-2009 05:13 PM      Profile for John Wilson   Email John Wilson   Send New Private Message       Edit/Delete Post 
quote: Paul Trimboli
IMAX has always set the bar much higher so why are they not doing it this time?


The fact they are doing it at all should really be the answer to your question.

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Julio Roberto
Jedi Master Film Handler

Posts: 938
From: Madrid, Madrid, Spain
Registered: Oct 2008


 - posted 03-08-2009 05:25 PM      Profile for Julio Roberto     Send New Private Message       Edit/Delete Post 
quote: Mark Gulbrandsen
Let us not forget our friends at Evans And Sutherland in Salt Lake City that have been building digital projectors of extreme high resolution for a long time now with a completely different technology.
E&S are using GLV technology. What happens is that they obtained a license from the inventor, Silicon Light, for the dome and simulation markets, while Sony purchased the licence for home and digital cinema and just let it sit there. Sony developed a GLV projector and showed it off for a while, never to be heard from it again.

http://www.sony.net/Products/SC-HP/cx_news/vol40/pdf/sideview40.pdf
[Link is to leaflet of Sony's GLV projector used in 2005 expo]

Not sure the terms of the agreement, but I guess Sony would have to receive $$$$ to allow others to continue development for those markets or Silicon Light will have to wait for the deal to expire, hope Sony doesn't renew, and sell it to someone else (i.e. E&S who have been actively developing it to the point of bringing it to the market)

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Paul Linfesty
Phenomenal Film Handler

Posts: 1383
From: Bakersfield, CA, USA
Registered: Nov 1999


 - posted 03-08-2009 11:49 PM      Profile for Paul Linfesty   Email Paul Linfesty   Send New Private Message       Edit/Delete Post 
Interesting that in the LA Times AMC diorectories, the chain is advertising WATCHMEN as being in "The IMAX Experience" at all their recently converted Digital IMAX screens, and yet their Universal City location is specifically advertising "The Original IMAX Experience."

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Ken Lackner
Phenomenal Film Handler

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From: Atlanta, GA, USA
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 - posted 03-09-2009 06:30 PM      Profile for Ken Lackner   Email Ken Lackner   Send New Private Message       Edit/Delete Post 
quote: Julio Roberto
DMD are mems devices. They are the heart of DLP's. Perhaps you were implying the confusion when they changed the name to Digital Mirror Devices???
Exactly. Digital Micromirror Device, actually. Is this one of those cases, like DVD, where the acronym stays the same, and refers to the same product, but what it stands for changes for some reason?

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Mark Lensenmayer
Phenomenal Film Handler

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From: Upper Arlington, OH
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 - posted 03-14-2009 09:29 AM      Profile for Mark Lensenmayer   Email Mark Lensenmayer   Send New Private Message       Edit/Delete Post 
I spoke with a representative of AMC and they are replacing all of the MPX units with Digital. The Columbus unit is scheduled to be replaced before the showing of STAR TREK.

I also got an explanation of the upside down debacle with WATCHMEN. At the Thursday midnight screening, the film broke and some film was damaged. This section must be replaced with blank leader to keep the sound in synch. The operator who inserted the blank leader flipped the film, turning it upside down. By this time, it was well after 2:00AM and it wasn't practical to run the film through. An operator was watching the film to make sure the blank leader went through correctly, and he was as surprised as anyone that it went upside down.

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Mike Olpin
Chop Chop!

Posts: 1852
From: Dallas, TX
Registered: Jan 2002


 - posted 03-15-2009 08:00 PM      Profile for Mike Olpin   Email Mike Olpin   Send New Private Message       Edit/Delete Post 
HA! Had that happen to me once - I threaded spiderman 3 upsidedown. It's a mistake that was never repeated. In my defense, spidey was my first IMAX film - I was still learning!

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Tim Rectanus
Film Handler

Posts: 51
From: Raleigh, NC, USA
Registered: Jul 2005


 - posted 04-22-2009 08:04 AM      Profile for Tim Rectanus   Author's Homepage   Email Tim Rectanus   Send New Private Message       Edit/Delete Post 
quote: Mark Lensenmayer
At the Thursday midnight screening, the film broke and some film was damaged. This section must be replaced with blank leader to keep the sound in synch. The operator who inserted the blank leader flipped the film, turning it upside down. By this time, it was well after 2:00AM and it wasn't practical to run the film through.
When you (they I mean, my apologies Mark) break film and replace it with a black slug, it isn't deemed a necessity to run it before showing it to the public again? Not only to make sure the film will run through properly but also to make sure the sound is synced up after the damage (that they fixed it correctly.) Is this attitude creeping into the IMAX booths around the world? Or is it already there? Isn't any time you aren't already on screen and have the time to run a previously damaged print, the MOST "practical" time to run it? It is one thing if you break and fix it in the middle of the day but at night, there is no good excuse for not test running it before showing it to the public again. Did they test it before running it for the Midnight show before it "broke" or just go with the "I hope it works" approach to that as well?

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Mike Olpin
Chop Chop!

Posts: 1852
From: Dallas, TX
Registered: Jan 2002


 - posted 04-25-2009 10:46 PM      Profile for Mike Olpin   Email Mike Olpin   Send New Private Message       Edit/Delete Post 
*Sigh. I guess it's been long enough. *

quote: Tim Rectanus
Is this attitude creeping into the IMAX booths around the world?
Yep. MPX allows multiplexes to upgrade their theatres to IMAX. But often times those theatres don't upgrade the most critical component in their booth - the operators. Instead their sloppy "projectionists" who can't even hold a 35mm show together are now tasked with a more maintenance intensive presentation system. What did you expect to happen?

Part of the reason my exodus from Regal was so turbulent is because I opposed and tried to correct some of the bad practices I saw occurring everyday. The MPX (film version) is a terrific machine and a marvel of engineering. If given the same operating conditions as most large IMAX theatres, that is to say a departmentalized IMAX team, professional training, and conscientious operators, the MPX would be a solid performer.
Unfortunately, many multiplex theatres are run by impatient managers who keep the brightest people on the floor and leave monkeys in the booth. Further compounding the problem is the corporate offices constant demand for performance. A show is not allowed to be retested after a repair, because then the auditorium would be dark for another 2 hours. Unacceptable if we're going to out gross the GM's best friend's theatre tonight!

Here are some pictures I took back when I was trying to document the whole thing.

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Here is a surprise that was left for me by the previous shift. Nothing in the log, no indication that anything out of the ordinary had occurred that day. Then a few minutes minutes into Harry Potter 5, this enters the projector.

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Of course, now they have DigIMAX, so I'm sure they haven't had anymore problems at all. Totally sure.

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