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Author Topic: Dark Knight Rises Midnight Shows Selling Out Bobby Henderson "Ask me about Trajan." Posts: 10973 From: Lawton, OK, USA Registered: Apr 2001 posted 01-16-2012 10:54 AM                     quote: Tom Petrov What's sad about many of you folks on here is that many of you guys do not give any credit to the consumers who are actually paying for the product. In the case of IMAX Digital, the customers are completely unaware of the technical differences. If they knew and understood those technical differences they probably wouldn't bother paying the hefty premium to enter the theater. I'm keenly aware of the differences, particularly with my background of doing computer graphics work for a living as well as having a lot of photography experience with both film-based and digital based cameras. I'm no layperson when it comes to this topic. The very idea of "resolution isn't everything" is just stupid when the topic is IMAX. Originally resolution was everything. With IMAX Digital, it's like downgrading from a Blu-ray player to a SD DVD player that does phony up-rezzing of 480p imagery. I guess brand worship is supposed to be the big selling point. Much of the general public has very little understanding of native resolution. Even with all the marketing and consumer education about jumping from standard definition to HDTV or going from DVD to Blu-ray many people still do not get it. For making things like signs, billboard, vehicle wraps, etc. I get customers coming in all the time with some version of their "logo" that's often a low resolution JPEG or GIF grabbed from a web site. Or they hired some dumb ass amateur that designed the logo in Photoshop and made the fixed resolution image only big enough in native pixel count to work on a web page. They don't understand why the graphic isn't acceptable. They just figure since it is a "digital file" that automatically makes it "camera ready" or "perfect" for any job.  |  IP: Logged Mike Blakesley Film God Posts: 12767 From: Forsyth, Montana Registered: Jun 99 posted 01-16-2012 11:56 AM                        Back on topic...I think in just about every film company's ocntract, it states that you're not allowed to go on sale with a movie until it's actually booked in your theatre. And, there is no way WB is taking bookings now for a movie that in all likelihood, is still being edited and isn't going to be released until this summer. Hell they usually don't start confirming bookings until about 3 WEEKS before the movie comes out. I'll bet if people have actually bought "Rises" tickets, they could look on their tickets and find some fine print where it says the movie may or may not play, and this ticket can be exchanged for a real ticket when the movie is actually booked. Sure, the movie will be blown into as many screens as possible and is almost certain to play in the theatres that are selling these advance tickets, but... what if WB decides to do an early VOD or some other thing, or change the release date or something? Or what if that particular chain runs into some kind of problem and can't book the movie for any number of reasons? Those cinemas setting a bad precedent here. Of course the chance is 99% that there will be no problem, but...  |  IP: Logged Mark Lensenmayer Phenomenal Film Handler Posts: 1605 From: Upper Arlington, OH Registered: Sep 1999 posted 01-16-2012 05:43 PM                     I really don't understand why any of the minImax theatres would reinstall 15/70 for Batman. That won't change the size of the screen, and that is the main difference between Real Imax and minImax. I saw an earlier Batman movie with some Imax filmed sections, and, on the minImax, it only added about 2' to the top and bottom of the screen. It was very hard to see the difference.  |  IP: Logged Victor Liorentas Jedi Master Film Handler Posts: 800 From: london ontario canada Registered: May 2009 posted 01-16-2012 06:44 PM                     It would still make a huge difference to resolution but yeah makes little impact if the height is gone.  |  IP: Logged Bobby Henderson "Ask me about Trajan." Posts: 10973 From: Lawton, OK, USA Registered: Apr 2001 posted 01-16-2012 09:15 PM                     15/70mm projection would make a tremendous difference for those theaters that were originally designed for it. I can think of a few Cinemark locations in particular that were converted to fake IMAX. They have giant sized screens on which 2K resolution material is inappropriate.  |  IP: Logged Jonathan Althaus Master Film Handler Posts: 435 From: Bedford, TX Registered: Dec 2008 posted 01-26-2012 09:37 AM                     From what I've seen, the RPX/ETX/XD formats are better than any LieMax presentations. I don't see Nolan putting 15/70 in a theater that wasn't running it beforehand  |  IP: Logged Edward Havens Jedi Master Film Handler Posts: 614 From: Los Angeles, CA Registered: Mar 2008 posted 01-26-2012 12:30 PM                     Mike, it is my understanding that the three theatres that do have TDKR 12:01am shows on sale do have the movie booked already, and that the only thing that's keeping them from putting regular shows on sale is the issue of the running time. Once Nolan locks in the running time, I'll bet you'll see the rest of the shows go on sale, be it three weeks or three months in advance. And even though it is six weeks away, we'll be putting our John Carter IMAX tickets on sale later today.  |  IP: Logged

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