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Topic: IMAX to partner with Barco for laser projection
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Jonathan Goeldner
Phenomenal Film Handler
Posts: 1360
From: Washington, District of Columbia
Registered: Jun 2008
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posted 04-12-2013 05:23 PM
the three Smithsonian IMAX screens are gearing up for the conversion:
http://newsdesk.si.edu/releases/imax-launches-institutional-upgrade-initiative-signs-agreement-smithsonian-next-generation
(January 15, 2013)
IMAX Corporation (NYSE:IMAX; TSX:IMX) and the Smithsonian Institution today announced an agreement to install IMAX’s next-generation laser digital projection technology in the Smithsonian’s three IMAX® theatres, enabling the Smithsonian to deliver the highest-quality digital content available – both documentaries and blockbuster films – and further enhance The IMAX Experience® for its millions of visitors annually.
Under the terms of the agreement, the Samuel C. Johnson IMAX Theater at the National Museum of Natural History and the Lockheed Martin IMAX Theater at the National Air and Space Museum, both in Washington, D.C., and the Airbus IMAX Theater at the Steven F. Udvar-Hazy Center in Chantilly, Va., will transition to IMAX’s laser digital projectors in 2014.
IMAX’s next-generation projection system is expected to set a new benchmark as the industry’s premium entertainment experience. The system, which incorporates the laser digital intellectual property IMAX exclusively licensed from Eastman Kodak in 2011, represents the largest R&D initiative in IMAX’s history and will enable IMAX® dome theatres and IMAX screens larger than 80 feet to deliver the highest-quality digital content available with greater brightness and clarity, a wider color gamut and deeper blacks.
“Building on our shared legacy of excellence and discovery, we’re delighted that the Smithsonian has adopted this new technology, acting as a springboard for our institutional partners globally,” said IMAX CEO Richard L. Gelfond. “For over 35 years, our partnership with the Smithsonian has served as the gold standard in delivering immersive entertainment experiences that educate, inspire and showcase the wonders of our world. We believe the new laser digital projection system will usher in a new era of quality and innovation in projection technology and allow museum-goers to experience their favorite documentaries and blockbusters as never before.”
Since the National Air and Space Museum opened its doors to visitors in 1976, the Smithsonian/IMAX partnership has delivered exceptional-quality and critically acclaimed documentaries and world-class entertainment to millions. The partnership also has funded and produced groundbreaking IMAX® documentaries including The Dream is Alive, Blue Planet, Destiny in Space (with Lockheed Martin Corporation), and Cosmic Voyage (with Motorola).
“Laser digital projection offers our visitors a more immersive and visceral experience, as well as more programming opportunities,” said Christopher A. Liedel, President, Smithsonian Enterprises. “Today’s agreement continues our decades-long partnership with IMAX and strengthens our commitment to delivering the best educational and entertainment experience.”
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