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Author Topic: IMAX and Auro 3D Jonathan Goeldner Phenomenal Film Handler Posts: 1360 From: Washington, District of Columbia Registered: Jun 2008 posted 07-27-2014 10:04 PM                     I'm pretty sure I noted this in another thread - but I saw 'Transformers: Age of Extinction' in both Atmos and IMAX, the former had a stunning 360 degree soundscaping with abundant overhead sound sourcing. IMAX's 5.0 sound was not only no where as good as the Atmos mix, but in order to compensate for the IMAX full screen scenes, the overbearing action, the need to be loud as humanly possible, the volume was relentless, ear splitting and migrane inducing - I was actually turned off by the IMAX presentation. I honestly don't mind loudness, I go clubbing and attend concerts where I stand pretty close to the stage, but Transformer's 4 (and the Atmos mix of 'A Good Day to Die Hard')audio was just plummeling and flat out bad because of the volume. The need for some theaters to think, enact and set the volume to '11' borders on overkill.  |  IP: Logged Marcel Birgelen Film God Posts: 3357 From: Maastricht, Limburg, Netherlands Registered: Feb 2012 posted 07-30-2014 02:43 AM                     Digital IMAX is something akin an All-You-Can-Eat buffet. The food is mediocre at best, but at least there's plenty of it. In the end you probably paid too much for your experience, but people keep flocking in, because they can eat all what they want and the heaps of food look awesome. In Digital IMAX, the image is blurry or pixelated, but at least it's quite large and rather bright. The sound is mediocre, but at least it's frickin' loud. IMAX compensates their weaknesses with "in-your-faceness" and heaps of marketing. Seemingly it's still working and unless the "competition" comes up with something either far far better or with better marketing, there is no need for them to really upgrade to 4K laser hybrid projection or a better sound system. Maybe they will upgrade a few showcase locations, but I don't expect any major upgrades to the average multiplex location in the next few years. It's a rather sad story, but customers remain customers: largely ignorant to the real stuff that matters. Somebody that's used to eating burgers at Mickey D's and is convinced that this is the standard to go with, will hardly get the difference if he/she eats a burger at a better fast food joint like In-N-Out or Shake Shack...  |  IP: Logged

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