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» Film-Tech Forum ARCHIVE   » Operations   » Digital Cinema Forum   » Digital cinema may not be ready to roll (Page 2)

 
This topic comprises 5 pages: 1  2  3  4  5 
 
Author Topic: Digital cinema may not be ready to roll
John Pytlak
Film God

Posts: 9987
From: Rochester, NY 14650-1922
Registered: Jan 2000


 - posted 03-16-2006 07:38 AM      Profile for John Pytlak   Author's Homepage   Email John Pytlak   Send New Private Message       Edit/Delete Post 
With well over 10 BILLION feet of print film sold by Kodak every year, SOMEBODY is still using film. [Cool]

Worldwide, less than 1 percent of theatre screens are showing movies using a Digital Cinema projection system. That's SEVEN years after the Digital Cinema hype started at ShoWest in March 1999.

When you decide it's the right time to install Digital Cinema, please look at what Kodak has to offer:

Kodak Digital Cinema System

quote:
For feature presentations, we've introduced the Kodak CineServer, often used in conjunction with Barco DLP100 2K projectors. The Kodak CineServer is an easy-to-use networked solution designed and developed with Kodak's depth of image science and decades of market experience in the motion picture industry. The Kodak CineServer is also available as a single screen product for emerging markets and screening rooms.

The Kodak Digital Cinema system — for pre-show applications and feature presentations — is supported by Kodak's worldwide field service and support force. Taken together, the systems and services provide a full 'menu of choices' to enable customers to get started with Kodak today and to stay with Kodak as their digital cinema needs evolve.


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Martin McCaffery
Film God

Posts: 2481
From: Montgomery, AL
Registered: Jun 99


 - posted 03-16-2006 09:34 AM      Profile for Martin McCaffery   Author's Homepage   Email Martin McCaffery   Send New Private Message       Edit/Delete Post 
quote: Frank Angel
BTW, if Hollywood thinks that using digital video instead of film projection to show dog diarrea the likes of AMERICAN DREAMZ and somehow THAT is going to lure people back into the theatres to pay $10.50 a ticket, well, then I REALLY have to ask, can these people actually be THAT dillusional? Or do they know deep down that it is all a scam just so that they can save their billion a year in print costs at the expense of the exhibitors, who seem to be walking around hypnotized.
"Hollywood" is just a giant corporation trying to maximize profits like any other corporation. If they can get someone else to eat costs (exhibitors in this case) they will do it. All movie theatres are for most movies these days are just advertisments for the DVD.
Ok, corporate cinemas are also a bait and switch concession operations. Very little of the whole process is about film quality of any sort.

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Mike Blakesley
Film God

Posts: 12767
From: Forsyth, Montana
Registered: Jun 99


 - posted 03-16-2006 02:46 PM      Profile for Mike Blakesley   Author's Homepage   Email Mike Blakesley   Send New Private Message       Edit/Delete Post 
quote: Martin McCaffery
All movie theatres are for most movies these days are just advertisments for the DVD
I hate this phrase. Without the theatrical release, a DVD is nowhere. I like the "engine that pulls the train" analogy. Without the engine, the cars just sit there.

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Richard May
Phenomenal Film Handler

Posts: 1057
From: Floral Park, NY USA
Registered: Aug 2004


 - posted 03-16-2006 03:51 PM      Profile for Richard May   Email Richard May   Send New Private Message       Edit/Delete Post 
Thank you Mark for those comments. It's what I've saying for years. It's funny how people have been saying for many years now that digital is here and ready. They are no more ready today than they were then. I laugh when I hear about it. It's not going to happen anytime soon. If and when it does, the problems are going to be hell. Cant wait for that. Haha [Big Grin]

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Rick Raskin
Phenomenal Film Handler

Posts: 1100
From: Manassas Virginia
Registered: Jan 2003


 - posted 03-16-2006 04:11 PM      Profile for Rick Raskin   Email Rick Raskin   Send New Private Message       Edit/Delete Post 
And to fix those problems they'll need projection engineers. The standard run of the mill usher-be won't have a clue. [thumbsup]

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Bruce Hansen
Jedi Master Film Handler

Posts: 847
From: Stone Mountain, GA, USA
Registered: Dec 1999


 - posted 03-16-2006 06:16 PM      Profile for Bruce Hansen   Email Bruce Hansen   Send New Private Message       Edit/Delete Post 
I have seen what a no-nothing, know-it-all can do to a video projector, it isn't pretty. When the usher-want-to-be-a-projectionist is told to "fix it, fix it" by the managemnet-moron types, things will go very wrong, and will end up costing lots of money, and will put that screen out of service for a few days. And you know people will be trying to hack the servers, CRASH! This will also cost big bucks, and take some time to fix. As with most greedy corporations, they only think about this quater, there is no thought about the future.

What happened to the Sony 4K projector? Is it still not ready, or is there no server that can supply data that fast for 2 or 3 hours?

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Louis Bornwasser
Film God

Posts: 4441
From: prospect ky usa
Registered: Mar 2005


 - posted 03-16-2006 06:36 PM      Profile for Louis Bornwasser   Author's Homepage   Email Louis Bornwasser   Send New Private Message       Edit/Delete Post 
My understanding is that production Digital TV will now allow local access, so local "repair" will not be possible. Louis

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Jason Burroughs
Jedi Master Film Handler

Posts: 654
From: Allen, TX
Registered: Jun 99


 - posted 03-16-2006 07:07 PM      Profile for Jason Burroughs   Email Jason Burroughs   Send New Private Message       Edit/Delete Post 
quote: Bruce Hansen
Is it still not ready, or is there no server that can supply data that fast for 2 or 3 hours?

Supplying the data isn't a problem. Nor will supporting that infrastructure. Fibre runs would probably be needed, both for distance limitations, and for bandwith.

Throw some EMC or NetApp equipment in there, and you're set. The EMC Clariion CX700 has a throughput of just over 1 GB/s (not Gb)

Support will be remote, probably from India or China. Only local intervention will be to change the bulbs in the projectors, and clean the optic path.

Theaters will REALLY need to invest in power infrastructure when they go digital. Computer hardware does not like having its power unexpectedly removed.

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Allison Parsons
Jedi Master Film Handler

Posts: 630
From: East Peoria, IL
Registered: Oct 2004


 - posted 03-16-2006 08:05 PM      Profile for Allison Parsons   Author's Homepage   Email Allison Parsons   Send New Private Message       Edit/Delete Post 
quote: Darryl Spicer
Moreover, Carmike Cinemas Inc. (CKEC.O: Quote, Profile, Research), the No. 3 U.S. theater chain, began installing digital systems on all its 2,300 screens after receiving assurances from Christie/AIX, a venture of AccessIT and projector maker Christie Systems, that non-compliant components will be upgraded.

So what does this mean for Carmike? Is it a bust or will they still got thru with the installation? I was crossing my fingers my theater would get one, just so I could say "yeah...we have a DLP...."

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Ron Curran
Jedi Master Film Handler

Posts: 504
From: Springwood NSW Australia
Registered: Feb 2006


 - posted 03-16-2006 08:13 PM      Profile for Ron Curran   Author's Homepage   Email Ron Curran   Send New Private Message       Edit/Delete Post 
Bobby poses the argument that the future of exhibition will be large format film and 2K digital and his reasoning is sound.

Can you see distributors giving a $100,000 DC projector to community-run cinemas in rural areas? Or to an indie single screen that grosses $200,000 per annum?

There is an alternative scenario.

The evolution that is here now could be the actual path to the future.

In Australia and New Zealand (and I am sure elsewhere), film distributors are already distributing limited-release features on hard drive via Maxtor-type units for video projection on 1K+ projectors. When the feature was originated on tape or 16mm, this is a satisfactory presentation because, in my experience, by the time you get the used 35mm print it looks fairly shoddy, the digital track doesn’t work and the heat has gone off the demand. Also, the distributor is not insisting on more sessions than would be viable for the film – they don’t need the “print” back. Conversely, the hard drive is on the cinema’s computer so if there is a demand for a few more sessions it is possible.

The kind of video projectors in use for this purpose in Oz are typically 1-2K, adapted for cinemas (including Isco lenses).

The transfers to hard drive are done by a specialist and the image is acceptable for 16x9 screening on the more intimate cinemas where these films would usually be wanted anyway. With these limited releases the alternative is that the films would not get outside capital cities where the few prints are tied up for many months.

The same goes for the other side of the camera. For low budget film makers, the choice is usually video or 16 (occasionally Super 8), sometimes with basic production values, including lighting, so a 35mm blow-up doesn’t give a better result on the screen than the hard drive copy. Perhaps a new print might be different but this doesn’t happen with these films outside the cities.

We have screened features this way but this is not mainstream cinema and we refuse to accept this method where a decent film print is available and never for 2.4 format. We wait for a print, but not forever. If the quality isn’t there in the first place, a better projector is not going to help. Yes, I have had the opportunity to check them side by side. I repeat that this is not a substitute for 35mm film presentation but people outside capital cities can now be given the opportunity of enjoying specialist films in a cinema environment.

The projectors currently in use for this specialist product are improving with every new model, to the extent that I can see the massively expensive DC models missing out. Why spend $100,000 when a $15,000 video projector will do this job and 35mm film (also developing more rapidly than DC proponents will admit) is superior and more reliable. The video projectors enjoy a healthy market in big convention rooms, so their makers can afford the R & D to compete. It is doubtful that the monster DC machines would be competitive in that market.

Kodak has a solid R & D programme for film and I hear that other film manufacturers are not sitting on their hands.

The DC guys are salivating over the 100,000 sales potential of their projectors but that is also a good market for film projection at a fraction of the cost. 70mm for huge screens and 35mm for screens that are comfortably big.

As the commercial lower-cost video projectors have gone into booths for pre-show and specialist releases, they sit beside 35 and 70 film equipment showing everything else. DC’s main competition might be the evolution of these species. Unless the VERY expensive DC models go 4K+ at $50,000 they could miss out. Before we pronounce film as dead it might be sobering to consider what is happening right now in the marketplace. Does the industry need a 16-wheeler when a van can deliver the same goods? And the van has got there first.

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Mark Gulbrandsen
Resident Trollmaster

Posts: 16657
From: Music City
Registered: Jun 99


 - posted 03-16-2006 09:27 PM      Profile for Mark Gulbrandsen   Email Mark Gulbrandsen   Send New Private Message       Edit/Delete Post 
quote: Ron Curran
Can you see distributors giving a $100,000 DC projector to community-run cinemas in rural areas? Or to an indie single screen that grosses $200,000 per annum?

Absolutely or the lawsuite will be so deep as to bury digital stuff all by themselves. While the small towns may not have the 100K they can certainly afford to hire attorneys. In this conversion they are going to have to treat everyone equally or the shit that happens as a result will be neck deep.

Mark

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Stephen Furley
Film God

Posts: 3059
From: Coulsdon, Croydon, England
Registered: May 2002


 - posted 03-17-2006 02:13 AM      Profile for Stephen Furley   Email Stephen Furley   Send New Private Message       Edit/Delete Post 
That's pretty much what the UKFC scheme is doing, or claims to be doing, though mainstream-ish cinemas in London do seem to be getting more than their share of the allocations, from the list that I saw. I also understand that some cinemas which were selected have dropped out, due to either practical difficulties with installing the equipment, i.e. finding space for it, or the cost to the cinema to undertake the necessary building, electrical or other necessary upgrade works being too high for them to afford.

Has anybody heard any further news on the UKFC scheme? How many cinemas have now had the equipment installed? How many of them are regularly using it? What films have been screened with it? Are there film prints of those films which could have been screened, if the digital equipment had not ben available? How many people have been able to see a film that they could not have seen, or which they could only have seen a poor print of, have been able to see it using the digital equipment? What about the cinemas that applied, but were not selected, and will therefore be at a disadvantage if less, or no, prints are made of the type of films involved, due to the large number of cinemas which will have had the digital equipment provided for them? Lots of questions; but not many answers yet.

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Pete Naples
Phenomenal Film Handler

Posts: 1565
From: Dunfermline, Scotland
Registered: Feb 2001


 - posted 03-17-2006 04:04 AM      Profile for Pete Naples   Email Pete Naples   Send New Private Message       Edit/Delete Post 
Not a lot of them up here yet, none north of the border AFAIK.

Those that I've encountered in Englandcestershire are mainly being used for powerpoint presentations and screenings from DVD thus far.

Nice work if you can get it!

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Leo Enticknap
Film God

Posts: 7474
From: Loma Linda, CA
Registered: Jul 2000


 - posted 03-17-2006 05:09 AM      Profile for Leo Enticknap   Author's Homepage   Email Leo Enticknap   Send New Private Message       Edit/Delete Post 
I saw Brief Encounter on the York DLP just before Christmas. I strongly suspect that the encoding was an up-res'ed rendering of a PAL telecine. The transfer appeared to be from quite a worn release print (contrast was high; little detail in black jackets or clouds). Depth and detail was roughly what I'd expect from a Beta SP played through a decent data projector, but no better. It was certainly better than a DVD, but there again so would a Beta SP played through a £20k S-XGA LCD projector have been. All in all I think I'd have preferred to see the print from which this transfer was made. The system is clearly capable of more, because Darren's shown me bits of Narnia on it which really do upstage a typical mass-run 'scope release print for clarity and saturation. A friend who saw the DLP Black Narcissus at another cinema reported similar thoughts.

But really, this is as I feared: decent high-def transfers of older or less mainstream material don't seem to be happening, and the net effect of the scheme appears to be subsidising mainstream film distribution. None of the art/rep HD transfers I've seen here come remotely close to the quality of the demonstrations I saw at last autumn's AMIA conference.

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Scott Norwood
Film God

Posts: 8146
From: Boston, MA. USA (1774.21 miles northeast of Dallas)
Registered: Jun 99


 - posted 03-17-2006 09:23 AM      Profile for Scott Norwood   Author's Homepage   Email Scott Norwood   Send New Private Message       Edit/Delete Post 
quote:
Those that I've encountered in Englandcestershire are mainly being used for powerpoint presentations and screenings from DVD thus far. Nice work if you can get it!
No, it's not. DVD is a really crappy presentation format. Every disk is authored differently and things that should be simple (like turning on subtitles) work differently on every disk (some require using menus, some require hitting the "subtitle" button on the remote, some disks just don't play at all due to region coding or poor authoring, etc., etc.). Also, unskippablele content and on-screen displays from the players are no fun, either.

Give me 35mm, 16mm, or a professional video format (Beta, Digi-Beta, HDCAM, etc.) any day over DVD for public exhibition.

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