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This topic comprises 3 pages: 1 2 3
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Author
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Topic: Digital Theaters to get "Special Cut" of Revenge of the Sith
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Frank Angel
Film God
Posts: 5305
From: Brooklyn NY USA
Registered: Dec 1999
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posted 01-18-2005 10:21 AM
The reason why Lucas could influence the direction of the industry was because his first films were wildly popular. Exhibitors will spend money ONLY when they think that money will be returned by an increase in attendence, hence they foresee that they will recoup their investment and in the long run make more money. It's all about the money.
Does anyone seriously think that if there was as much interest level in the first STAR WARS as say, GLITTER, that he and Dolby would have convinced theartres to invest in all those CP50s?
His recent efforts earned him the industry influencing power to get 100 theatres over five years to invest in DLP. ONE HUNDRED verses how many current commercial screens? 9,000? That's not exactly what I would call a "powerful influential force in the industry."
The reason we point out the lack-luster performance of the last SW films is because, if you don't have sellable product, you don't have anything, no matter what the technology.
As for this business of hyping his lastest offering by purposely knocking the film version in favor of the video presentation should REALLY piss off every chain, every exhibitor (minus those 100 who have the installed video projectors and can play his "Special Cut"). Talk about biting the hand that feeds you!! For the rest of the exhibitors I guess they will be relegated to playing the "Nothing Special Cut."
This is business -- forget all the Yay or Nay about the quality or lack thereof of the films -- this is about making or loosing money. And this is where I think NATO should jump in with both feet, fists flying, stop being such wusses and state with one loud voice, "Hey, you want to publicly knock and devalue the product you intend to sell us by hyping the digital form of your release as the better version, your "vision" as you like to call it, and by adding elements that you are not including in the film release you intend to sell us, thus devaluing our engagement, all in a calculated, possibly illegal move to insure your post-theatrical video sales, then you know what, Bub, let the 100 guys who have video projectors book your product; see how much your coveted opening weekend will bring in with your video playing on only 100 screens. The rest of us will happily sit back and pass on this one, given the fact that you choose to sell us a product you have willfully damaged."
Bet digital won't look quite as good to crazy George if all he can play it on is his precious 100 Deee-Cinema screens. Bet he'll decide really fast that gee, film can portray his freakin vision just fine.
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