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Author Topic: What is your 3-D DLP system doing now? Lyle Romer Phenomenal Film Handler Posts: 1400 From: Davie, FL, USA Registered: May 2002 posted 02-10-2006 10:14 AM                     I wonder what would happen if somebody had DLP on one screen and 35mm 'scope on another but advertised the 35mm as being shown in "Cinemascope" with logos in the ads and at the box office and didn't say anything about the DLP. My guess is the 35mm would sell more tickets.  |  IP: Logged Frank Angel Film God Posts: 5305 From: Brooklyn NY USA Registered: Dec 1999 posted 02-15-2006 04:48 AM                        I think in the beginning, like with anything "new," there is always the curiosity factor that will give it a bump. Once the general public, with its somewhat quality-challenged appreciation of presentation (it tolerates video ads, does it not? point made), realizes that when they walk into the DLP cinema, there is nothing different that they can tell from any other theatre they go to, the curiousity "bump" will be over. That initial bump the format might get at the outset will be gone and John Q. Public won't give a flying rat's ass whether it's DLP or 35mm. He goes to into an IMAX theatre and there is no question -- he knows it is something BIG and different; he perceives it as much BETTER. He goes to DLP and, hey, it's movies as usual. Or, if he's a serious film buff or a sharp-eyed photographer, he might notice the lack of visual dynamic range, the slightly soft look and the lack of detail in some scenes. Other than that, he's in the same place he's always been, seeing what he has always seen when he goes to the cinema. And charging those movie-goers a premium price for something they can't discern as better or even different, that might very well backfire big-time. There is the distinct possibility that they can come away thinking DLP is nothing but a scam or even worse, that the theatre charging extra is purposely ripping them off and they will avoid the theatre altogether. Public opinion can turn on a dime with things like that and once the word gets out that DLP is a rip-off so the theatre can pull an extra $1 out of your pocket, that can spread like wildfire. I would be VERY hesitant adding any premium to DLP tickets; it could be a very bad PR move, negatively impacting the perception of DLP and the theatre as well.  |  IP: Logged Brian Michael Weidemann Expert cat molester Posts: 944 From: Costa Mesa, CA United States Registered: Feb 2004 posted 02-15-2006 05:19 AM                        My thoughts exactly. A technician mentioned that we could get away with charging a premium for DLP, but I, too, feel it would be viewed as a scam or rip-off, just as you said; especially compared with the premium we DO charge for IMAX, which is so obviously remarkable and clearly superior! Our Dolby server DLP is opening Eight Below this week.  |  IP: Logged Mark J. Marshall Film God Posts: 3188 From: New Castle, DE, USA Registered: Aug 2002 posted 02-15-2006 07:19 AM                    I wonder.... If a theater sells premium priced tickets to a DLP show only to have the DLP projector choke at the last minute forcing them to run the 35mm version of the film... do they refund the premium part of the price?  |  IP: Logged Louis Bornwasser Film God Posts: 4441 From: prospect ky usa Registered: Mar 2005 posted 02-15-2006 08:39 AM                        Frank: you are RIGHT ON. Louis  |  IP: Logged Brad Allen Jedi Master Film Handler Posts: 688 From: Evansville, IN, USA Registered: May 2000 posted 02-15-2006 01:58 PM                     Most people will care less about DLP projection, because most people tolerate horribly adjusted televisions at home. Bright red faces, or better yet, bright green faces are the norm on lots of folks tv's. They buy HDTV's and then butcher them by not having a clue or even care how to adjust the color or tint.  |  IP: Logged Michael Coate Phenomenal Film Handler Posts: 1904 From: Los Angeles, California Registered: Feb 2001 posted 02-17-2006 02:54 PM                     Most of the "Chicken Little" 3-D locations appear to now be showing "Eight Below" in digital projection. In the last few weeks there's been a rash of new D-Cinema installations. As a result, it looks like "Eight Below" is being shown in D-Cinema (in 2-D) in more locations than any previous D-Cinema release. [ 02-18-2006, 06:51 PM: Message edited by: Michael Coate ]  |  IP: Logged Michael Coate Phenomenal Film Handler Posts: 1904 From: Los Angeles, California Registered: Feb 2001 posted 02-18-2006 06:53 PM                     Post edited.  |  IP: Logged Jonathan M. Crist Jedi Master Film Handler Posts: 531 From: Hershey, PA, USA Registered: Apr 2000 posted 02-23-2006 12:01 AM                     According to a recent email from my WB branch representative, beginning with "V for Vendetta" it is supposedly going to be WB policy to have DLP versions available for all of its major releases.  |  IP: Logged Shane Cooper Expert Film Handler Posts: 232 From: Little Rock, Arkansas Registered: Jun 2004 posted 05-08-2006 02:12 PM                     Pulled from the Real D site: REAL D and Rave Motion Pictures Theaters Accelerate Digital 3D Rollout with 20 Screen Deal REAL D Cinema Now Boasts Largest United States 3D Cinema Footprint New Screens Being Added in Time for Summer Premiere of Columbia Pictures’ MONSTER HOUSE 3D LOS ANGELES and DALLAS, May 8, 2006 – REAL D, the leader in the delivery of premium 3D experiences, and Rave Motion Pictures Theaters, the Dallas-based, all stadium theater circuit, today announced that the companies will install 20 more REAL D Cinema systems in Rave theaters nationwide. Upon completion of this rollout effort, Rave theaters will have 29 REAL D Cinema systems – more than any other circuit. Rave Motion Pictures Theaters currently boasts nine REAL D Cinemas in select multiplexes and will add 14 new REAL D Cinema screens in time for the highly anticipated release of Columbia Pictures’ MONSTER HOUSE 3D starting July 21, 2006. This deal underscores exhibitors’ commitment to the REAL D Cinema format and continues REAL D’s worldwide rollout plan. The addition of new screens at Rave theaters brings the total number of REAL D Cinemas worldwide to 124 and gives REAL D Cinema the largest 3D cinematic footprint in the United States. “REAL D Cinema creates a unique and innovative entertainment experience that can only be found in theaters,” said Tom Stephenson, Chief Executive Officer, Rave Motion Pictures Theaters. “REAL D Cinema’s presentation of Disney’s CHICKEN LITTLE was a tremendous success, and we believe the additional REAL D Cinemas will further differentiate Rave theaters and drive attendance.” “We’re thrilled to expand our partnership with Rave theaters, an industry leader that is elevating the movie-going experience by embracing new technologies,” said Michael V. Lewis, Chairman, REAL D. “Audiences couldn’t get enough of CHICKEN LITTLE in REAL D and the addition of more screens means we can amplify that success with the release of MONSTER HOUSE.” Rave Motion Pictures Theaters in the following markets were among the first to offer REAL D Cinema: • Chattanooga, TN • Columbus, OH • Ft. Wayne, IN • Hickory Creek, TX (Dallas/Fort Worth) • Hoover, AL (Birmingham area) • Hurst, TX (Dallas/Fort Worth) • Indianapolis, IN • Viera, FL (Melbourne area) • West Chester, OH (Cincinnati area) New REAL D Cinema systems will be installed in Rave Motion Pictures Theaters in the following markets for the launch of MONSTER HOUSE in digital 3D: • Baton Rouge, LA • Destin, FL • Fort Worth, TX • Houston, TX • Huntsville, AL • Little Rock, AR • Montgomery, AL • Orange Beach, AL (Mobile area) • Pensacola, FL • Peoria, IL • Port St. Lucie, FL  |  IP: Logged Mark J. Marshall Film God Posts: 3188 From: New Castle, DE, USA Registered: Aug 2002 posted 05-08-2006 03:22 PM                    The strobing effect on this system blows. I want to see more two projector setups. Actually, I only need to see ONE more two projector setup... somewhere close to me. I know I'm probably dreaming on that.  |  IP: Logged Caleb Johnstone-Cowan Jedi Master Film Handler Posts: 593 From: London, UK Registered: Mar 2006 posted 05-08-2006 07:29 PM                     We've got two screens with digital projection, been showing things in at least one of them since mid-March. We've only shown limited-release stuff on them. Couldn't charge a premium, one film was shot on super 16mm so didn't look that great on digital and another seems to have been shot on DV-cam so again no. I noticed the quality was better on the 35mm film that we showed digitally. We don't adverise things as being a digital presentation.  |  IP: Logged

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