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Author Topic: Digital projection only for adverts? Louis Bornwasser Film God Posts: 4441 From: prospect ky usa Registered: Mar 2005 posted 05-28-2009 05:15 PM                        "Fairness" was never guaranteed when you signed that contract for the "free" projector. Louis  |  IP: Logged Mark Gulbrandsen Resident Trollmaster Posts: 16657 From: Music City Registered: Jun 99 posted 05-28-2009 05:43 PM                     quote: Steve Guttag It would certainly be cheaper to run the DCinema projector for all "video" type images than to have a separate preshow projector. That depends Steve... Some of the Leasing entities like Access-IT(cinedigum or what ever the heck) charge you to use the DVI input for pre-show and since Christie monitors these projectors they know when and if a projector is no on it's normal HDSDI inputs. The present deal that CBG is getting going to do VPF's also does this. Its then cheaper to use a decent LCD projector then it is to pay them for the use of the main DLP system. Mark  |  IP: Logged Gordon McLeod Film God Posts: 9532 From: Toronto Ontario Canada Registered: Jun 99 posted 05-28-2009 06:09 PM                     tristan said "why didn't the distributors care back when the big chains were running rolling stock ahead of their films on 35mm? " actually one certain distrib did not permit any rolling stock or ads up and still do to this day  |  IP: Logged Steve Guttag We forgot the crackers Gromit!!! Posts: 12814 From: Annapolis, MD Registered: Dec 1999 posted 05-28-2009 09:35 PM                     Valid point Mark....though that is a cost imposed by the "deployment" company and not a consumption cost like lamps/electricity. So...why not use the HDSDI inputs instead of the DVIs? Only HDCP content requires the DVI ports and that is really consumer video stuff, not pro. It is relatively cheap to get most any analog or SD SDI sources into a HDSDI format that the projector will handle. Steve  |  IP: Logged Mark Gulbrandsen Resident Trollmaster Posts: 16657 From: Music City Registered: Jun 99 posted 05-29-2009 09:22 AM                     This is how one customer puts it... CBG contract with Cinedigm will more then likely require a reduction in virtual print fees if the digital projector is used for projecting content other than studio pictures. So that is not a good thing and even if Sony suceeds in creating a monoploy or not the small market LCD/DLP projector field should continue to do well. Mark  |  IP: Logged Tom Inglis Film Handler Posts: 34 From: Croydon London, England Registered: Mar 2009 posted 06-01-2009 04:16 AM                     I'm not entirely sure why, but we now use digital adverts in our Screen 1, regardless of whether the film in Digital or Print. I guess it might save them some money, but it sure is a bit of a drag for us. The automations of the 2 projectors aren't linked, so we can't set a digital cue to start the 35mm projector... which is a shame. That said, they do (obviously) look very nice...  |  IP: Logged Stephen Furley Film God Posts: 3059 From: Coulsdon, Croydon, England Registered: May 2002 posted 06-01-2009 06:39 AM                     Tom, are your adverts P&D or Carlton? Until quite recently, within the last year, I used to project from time to time as a relief at the Clocktower. All of the adverts, and almost all of the trailers were on film, even after most of the features had gone over to digital. Everything is fully manual there on all three projectors. The last I heard P&D weren't supplying adverts on digital, but that was some time ago.  |  IP: Logged Bernard Tonks Jedi Master Film Handler Posts: 619 From: Cranleigh, Surrey, England Registered: Apr 2001 posted 06-01-2009 09:44 AM                     ITV sold Carlton Screen Advertising which became Digital Cinema Media. DCI is a joint venture between ODEON and Cineworld - the two largest cinema exhibitors in the UK. http://www.dcm.co.uk/ I have seen a digital Pearl & Dean advertising reel projected on a large wide screen painted onto the safety curtain, during the interval of a stage show at the massive New Theatre Oxford (formally the Oxford Apollo). Looked almost as good and same as a 35mm cinema reel, considering with full houselights on. This was over two years ago. http://www.pearlanddean.com/  |  IP: Logged Stephen Furley Film God Posts: 3059 From: Coulsdon, Croydon, England Registered: May 2002 posted 06-01-2009 03:48 PM                     Bernard, I've been rather out of circulation for the past year or so, but I've never seen a P&D 'reel' run digitally, they've always been on film, at the several theatres where I've seen them with a feature on digital. Were they generally available in digital form at the the time that you saw them in Oxford, or was this a 'special'? It surprised me that adverts were not being shown digitally at theatres which were equipped to do so. How is the digital content being delivered? With the short running time involved, and the need to send only the changes from the previous week, and a playlist, rather than the whole reel a download via ADSL should be a practical proposition. Running the adverts in digital would also simplify matters where the same adverts reel is being run with several different features.  |  IP: Logged Bernard Tonks Jedi Master Film Handler Posts: 619 From: Cranleigh, Surrey, England Registered: Apr 2001 posted 06-01-2009 06:32 PM                     quote: Stephen Furley I've been rather out of circulation for the past year or so, but I've never seen a P&D 'reel' run digitally, they've always been on film, at the several theatres where I've seen them with a feature on digital. Were they generally available in digital form at the the time that you saw them in Oxford, or was this a 'special'? Stephen, The old Pearl & Dean website a couple of years ago used to list 'Special Venues' which had the New Theatre Oxford included. Looking towards the control room in the lower circle I suspected a digital projector, possible DLP playing DVD format. Also the throw was short and keystone corrected. I don't think this was a 'special' as the touring stage show was Miss Saigon playing to capacity houses.  |  IP: Logged John Joseph Fink Film Handler Posts: 60 From: West Hartford, CT Registered: Feb 2006 posted 06-01-2009 06:50 PM                        IFC Center in Manhattan shows actual trailers digitally and films either digitally or on 35MM. Given the variety of digital formats they screen (DigiBeta, HD, even MiniDV at one screen I attended) and the fact that smaller indies and documentaries probably won't print 35MM trailers, it makes sense. The digital pre-show isn't like "First Look" - they show their policy trailer, a short film and then trailers, all digitally. Certain releases from more established indie distributors are often shown on 35MM where as the smaller distributors and IFC Films releases that get a token release (like Flakes) are shown digitally. I've also seen theaters use their preshow projector for special events and certain screenings, although it's pretty rare (usually at film festivals or for limited regional releases like Buddy in Providence, RI).  |  IP: Logged Caleb Johnstone-Cowan Jedi Master Film Handler Posts: 593 From: London, UK Registered: Mar 2006 posted 06-01-2009 07:44 PM                     The digital ads I saw were Pearl and Dean, it's probably quite a recent thing and could be because I saw a 3D film which had 3D trailers.  |  IP: Logged

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