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This topic comprises 6 pages: 1 2 3 4 5 6
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Topic: TI to do 4K: Cinemark to get the new projectors
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Julio Roberto
Jedi Master Film Handler
Posts: 938
From: Madrid, Madrid, Spain
Registered: Oct 2008
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posted 06-24-2009 06:20 AM
quote: Ron Curran
Hey Mark, that complete dci booth for $30K, can we have one tomorrow please?
Now we are talking, Christie. At that price, I don't mind getting a dual-projection setup for 3D by year's end either.
But to pay top price for 2K that wasn't even DCI compliant was always, in my opinion, not a very wise choice. It's either cheap and "transitional", like 2K is/was, or it's top quality and here-for-ever, like 4K may be.
But to get the worst of both worlds, the price of "real" equipment and the performance of "home theatre", and the obsolence of non-DCI compliance ... well, I wasn't buying into that for a long as I could hold.
Only 3D and VPF (for those that got it) was forcing falling for that trap. But distributors are, without doubt, making a huge mistake by not playing nice into this.
Theatres are going to equip one or two screens digital only and only book those distributors that are nice to them, like Paramount. The rest is going to remain 35mm for the longest time.
In the US this may be different due to the largest chains dominating such a big slice of the pie, but for the rest of the world ...
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Steve Guttag
We forgot the crackers Gromit!!!
Posts: 12814
From: Annapolis, MD
Registered: Dec 1999
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posted 06-24-2009 06:56 AM
Sorry Mark...the numbers just don't add up. Like the Pico projectors...everything DLP had was in the shute already.
Not you or anyone else can show a viable business model for making the DLP chips for DCinema...the market is too small...and to have a high-end version, makes the market that much smaller.
As for the DCI booth at $30K today...what a lie. There are no projectors at that price...let alone when you add a lens, server, sound....and oh yeah...no DCI compliant projectors yet...that isn't until Christmas time...which, if TI has this 4K thing going full-steam...why can't they hurry up on DCI compliance for what is out there now?
That said, price have come down, for sure...the CP2000-M, if you can get your hands on one, are pretty low-cost. What I find odd is that prices have come down on DCinema machines much more than on traditional A/V machines...an A/V DLP (3-chip) are still much more expensive than DCinema counterparts. Single chip A/V projectors have gotten pretty cheap...Sanyo has one for about $13,000 and it is a 2K at 6500 lumens.
Steve
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Julio Roberto
Jedi Master Film Handler
Posts: 938
From: Madrid, Madrid, Spain
Registered: Oct 2008
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posted 06-24-2009 07:25 AM
Or, if you don't like single-chip, you could pair up a couple of 3 Lcos chips 1920x1080 canon WUX10's at $8800 each and get around 6400 lumens for under $18k.
Honestly, around $50K+ for a bottom-line DCI projector is ... oh, well, I have to say it: stupid. I don't mean stupid to buy it, I mean stupid to sell it.
Christie (and TI) have been spending too much money, in my opinion, in marketing, attending Vegas fairs, and your usual trying to offer 200 different models for 200 different "needs".
If they would concentrate in offering few models, with easy interchangeable parts between them, they could lower the cost in tooling the factories and workforce etc.
They way they are going, it's not looking good. Projector's market is already a bit crowded, and some asian companies are also thinking about jumping in. Some major players for the longest time are also in trouble (Infocus bought out just before filing bankruptcy).
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Julio Roberto
Jedi Master Film Handler
Posts: 938
From: Madrid, Madrid, Spain
Registered: Oct 2008
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posted 07-09-2009 07:30 PM
Well, I thought I'd bump the thread to see if anyone got the scoop as to how TI is planning on doing their 4K. If by now "everybody in the know is keeping a tight lip", I'm afraid that means they are doing some trickery with under-4K imaging chips and sticking the 4K label on them. I hope the price reflects these (assumed, alleged) inferior-to-4K chips as well.
Of course, all manufacturers are now getting around this whole issue.
http://www.digitalcinemainfo.com/gdctechnology_06_24_09.php
quote:
GDC Technology (“GDC”), a world leading digital cinema solution provider, is pleased to announce that it is developing a 4K Media Block which will be compatible with the new generation of 4K chip being developed by Texas Instruments. The new product will extend the capabilities of GDC’s SA-2100 line of digital cinema servers and is timed to be ready when 4K capable DLP Cinema projectors become available.
Dolby announced a new server, but no mention of 4K. Hmmm.
quote:
Dolby Laboratories, Inc. announced that its newest cinema server, the Dolby Screen Server (DSS200), will be available for orders starting in early July 2009.
The DSS200 is the all-in-one platform to store, decode, and deliver pristine movies to the digital cinema projector. Based on Dolby's proven, existing FIPS-certified media block and DCI-compliant server, the DSS200 offers improved storage, serviceability, and interoperability. A storage subsystem moves feature content around the network effortlessly. Flexible serial automation and closed captions support automation and access needs, and the ability to perform software updates remotely makes updates simple.
Doremi is getting the stuff ready.
quote:
Industry leader Doremi Cinema announced today it will repackage its current 4K server technology into a 4K integrated media block (IMB) for DLP Cinema next generation electronics. This will secure a full solution for Texas Instruments’ and their OEM’s upcoming 2K and 4K projectors.
Doremi has been working with Texas Instruments’ DLP Cinema team for over a year to ensure compatibility of Doremi’s IMB with its next generation electronics. The IMB utilizes Doremi’s patent pending (USPTO 20070263937) 4K media block technology. Doremi’s 4K patent allows Doremi to capitalize on its 2K knowledge and technology by only adding the 4K portion to the back end of the processing. This eliminates Doremi’s need to design a whole new media block which would add a significant amount of time to any production release.
Engineering samples of Doremi’s IMB will be made available to TI’s OEMs for integration into their next generation projectors in Q3 2009. Production IMBs will be available in Q1 2010.
"Our ability to provide exhibitors with a 4K road map is vital," stated Michael Archer, Vice President, Doremi Cinema. We give them the opportunity to utilize a single server manufacturer across the multiplex. Exhibitors can mix and match 2K and 4K technology while keeping the same external server hardware, SMS and TMS. They also benefit from all the features available on Doremi servers, such as closed captioning, server generated 2D/3D subtitles and live event playback."
TI says it has around 11,000 screens worldwide. 5000 screens worldwide are said to be available in 3D. Barco says they'll sell Carmike some 4600 of the new projectors (implying most will be 4K)
quote:
Digital cinema pioneer Barco is proud to announce that Cinemark Holdings, Inc., the world's second largest motion picture exhibitor, has entered into an exclusive agreement with Barco. As part of this agreement, Cinemark is also partnering with the DLP Cinema product group from Texas Instruments (TI) and media server provider Doremi to secure the industry's best-in-class and brightest digital cinema solution. This group of partners, representing more than 100 years in combined cinema expertise, will employ the full spectrum of Barco's upcoming new family of enhanced DLP Cinema next generation 4K projectors.
Cinemark plans to deploy digital cinema as part of the DCIP initiative. More than 3,000 digital projectors are to be installed in nearly 300 theater sites throughout the US, which include Cinemark's Century, Cine Arts and Tinseltown brands. Every theater will show the industry's biggest and brightest images, projected from Barco DLP powered projectors and driven by Doremi's 4K integrated media block. The agreement also includes plans for Cinemark's international locations in Latin America, which would bring the overall deployment to more than 4,600 screens.
Barco boosted brightness levels, but no specs on the new 4K projectors yet.
quote:
Recognizing the enormous appeal of 3D cinema to theater owners and moviegoers, digital cinema pioneer Barco will showcase the industry's brightest projectors at Cinema Expo International, Amsterdam.
In the second half of 2009 blockbusters like 'Ice Age3', 'Avatar', 'Planet 51', 'Toy Story' and 'A Christmas Carol' will be released in 3D. Studios and audiences are clearly embracing 3D, as box office numbers of recent 3D premieres like 'Up' and 'Monsters vs Aliens' confirm. Based on Texas Instruments' DLP Cinema® technology, Barco's range of high bright digital cinema projectors ensure exhibitors a premium viewing experience and additional revenues.
“Brightness is one of the crucial elements when projecting 3D,” explains Wim Buyens, VP business development Digital Cinema at Barco. “More than 80% of light output gets lost when projecting 3D, making it very hard to project 3D on screens of more than 40ft wide. That's why we are cooperating with industry leaders like RealD, Dolby, XpanD and Master Image to continuously optimize 3D performance. Recently Dolby and Barco introduced their 3D large screen solution, featuring a dual-stack ultra high-bright Barco DP-3000 projector.”
Raf Rentmeesters, Product Manager Digital Cinema at Barco continues: “Image resolution is a second major influencer when projecting 3D. Our DP-2000 projector, the most cost-effective in the industry, delivers full 2K resolution in 3D mode, presenting owners and viewers with the highest possible 3D resolution today. It has the highest light efficiency on the 0.98” platform and was selected by Disney for their 'A Christmas Carol' train tour.”
It's funny to note how for 2010 there are planned as many 3D movie releases as there were in 1953 (around 30). In 2009 their will be about as many as in 1954 (a bit <20).
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