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Topic: 20,000 lumin sony 4k
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Steve Guttag
We forgot the crackers Gromit!!!
Posts: 12814
From: Annapolis, MD
Registered: Dec 1999
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posted 10-15-2009 08:57 PM
TI is a public company...the DLP division has lost over 1 billion dollars on DLP to date. DCinema will NEVER recoup its costs. To justify the DLP division, it has to show that it somehow generates money, even collaterally. It can't.
As for Sony, the LCOS technology is about 1/3 the price to manufacture, right out of the chute. Sony, if they want, can ALWAYS undercut TI on the same resolution. Sony can port their DCinema "Dominance" into consumer sales of anything they want to label as having SXRD technology...projectors, televisions, cameras...whatever and Sony already has popular name in the television market.
Note, I have not talked about the quality of any of the technology...just the $$$$. It is also a fact that the DLP division at TI has lost MOST of their employees and that it now reports to "analog" at TI...not very promising for a digital division.
TI's last gasp hope for DLP is in the pico projector market...it will loose there too. Nikon just came out with a camera with a pico projector in it http://www.nikonusa.com/Find-Your-Nikon/Product/Digital-Camera/26186/COOLPIX-S1000pj.html. It wasn't a TI projector either. You will see LCD and LCOS beat DLP in those projectors as well...TI can't get around that their technology is inherently more expensive than the others, is physically larger than the others and that folks are just not as "quality oriented." They just want it cheap and DLP looses on cheap.
Steve
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James B Gardiner
Film Handler
Posts: 91
From: North Altona, Victoria, Ausrtalia
Registered: Feb 2009
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posted 10-21-2009 12:17 AM
4K is 4K..
Sony, from what I hear, have completely re-done the heating system for the new projectors. This should bring its biggest problem, colour consistency accross the screen, into the DCI spec.
Plus the reductio in size.
Sony have a decent product now.
The issue with Sony is not the technology, in general they generally make great tech, especially after Version/generation 3 or 4. Its the lock in tendancy. The monopolistic bend on everything they do.
Could you imagine that, as a cinema operator, you purchased a typical Film projector, then from then on, you either purchase the same brand, or through all your current units out if you want to try another brand.
Sony has this stigma about it. Look at Minidisk, ATRAK(I think it was called, a compression system for Sony iPods)
But it was good that Steve pointed out that TI.. The only real reason TI are doing 4K now is to make sure they don't loose 1 billion dollars, and only loose about half that. Sony forcing TI's hand has simply increased the amount TI will loose on the project long term.
James
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