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This topic comprises 3 pages: 1 2 3
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Author
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Topic: MasterImage 3D Glasses Who Pays?
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Julio Roberto
Jedi Master Film Handler
Posts: 938
From: Madrid, Madrid, Spain
Registered: Oct 2008
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posted 01-20-2010 05:08 PM
Well, what I meant is that there is an alternative (a choice) with Master Image by re-using the glasses if you want. You can re-use their disposable glasses for a few tens of cycles or they offer a more durable re-usable model that is not too expensive:
http://masterimage3d.com/products/glasses
quote:
MI-G200 is washable circular polarized glasses for multiple time use purpose which is used with our Digital 3D cinema system, MI-2100. It has fashionable design and durable plastic frame and high quality and coated polarizer to satisfy its reusable purpose.
The advantage here is that, being "disposables" (or almost), it's ok not to collect-clean-avoid theft-control is a high-labor intensive fashion. Just encourage people to return them, it's ok if they get stolen, and wash at your own pace labor-permitting.
RealD re-packages their glasses. According to them, they are cleaned and inspected. They call it recycling, but many customers has found them inside the package with fingerprints, scratches, etc.
http://www.theredwhiteandgreen.com/2009/07/23/how-are-3-d-glasses-recycled/
quote:
A spokesperson for RealD, the company that makes the 3-D glasses, informed me that every pair dropped in the recycling bin is sanitized and then reused, while those glasses that are broken or no longer functional are melted down to be recycled into other plastic products. Recycling bins are also provided to every theater worldwide using the glasses.
I know of a cinema operator that just blunty re-packages the Master Image glaasses he collects as "recycling", since they only really get used a couple 10's of cycles at most until people walk out with them. Of course, he probably wipes/cleans/whatever the most obvious dirty ones during a quick inspection and throws away the too-damaged ones, but he does NOT consistenly washes/sanitizes them. Not saying he is doing the right thing, just that I know of a case.
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Julio Roberto
Jedi Master Film Handler
Posts: 938
From: Madrid, Madrid, Spain
Registered: Oct 2008
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posted 02-04-2010 08:56 AM
I don't know, but one way or another, the cost of the glasses is going to affect the exhibitor. If the distributor "picks it up", it just may as well increase the cut % a bit to make up for it.
We have to figure that the cost of the glasses goes to a third party outside the "film industry": the glasses manufacturer's/distributor/reseller.
If we don't want money sent elsewhere, we need to start thinking of models where the cost of the glasses is picked up by the audience. As such, it would be better just to sell the glasses separately from the ticket price and have the patrons bring back their glasses to re-use if they want. Or just "rent out" re-usable glasses and absorb the cost.
Otherwise, it's millions and millions of glasses, and thus millions and millions of dollars, "thrown away" every year. Somebody has to pay for it, and this money is not going to the distributor or the exhibitor.
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