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Author Topic: The "I hate digital" rant thread
Edward Havens
Jedi Master Film Handler

Posts: 614
From: Los Angeles, CA
Registered: Mar 2008


 - posted 08-15-2010 11:58 AM      Profile for Edward Havens   Email Edward Havens   Send New Private Message       Edit/Delete Post 
I hate digital. I hate it's crystal clear images that look as good during its two hundredth show as it did the first, without any dirt on the print or strange jumps because of a repaired break. I hate it's crystal clear sound, without any hissing and popping. I hate that I no longer have to carry poorly designed 70lb cans and boxes up several flights of stairs, and spend an hour building up and tearing down each print. I hate that my digital projectors allow me to perfectly set my projector's light output to 16fL, giving my customers the best presentation possible, regardless of who is working in the booth. I hate sitting in my theatre watching a movie and not hearing the projector. I hate that I no longer have to have several lenses and aperture plates for each projector, and hope the projectionist doesn't forget to change everything over switching between Anamorphic widescreen and Academy standard. Or maybe this movie was meant to be 1.66:1. Do we even have a 1.66:1 lens and aperture plate? Maybe in that cabinet over there. Well, that's where the lenses and aperture plates are supposed to go. Oh crap... are we out of zebra tape?

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Joe Elliott
Master Film Handler

Posts: 497
From: Port Orange, Fl USA
Registered: Oct 2006


 - posted 08-15-2010 12:06 PM      Profile for Joe Elliott   Email Joe Elliott   Send New Private Message       Edit/Delete Post 
quote: Frank Angel
You don't make money by saying, "Oh, am not going to put my baked beans in that super market because I don't like the shelves they use. You FIGHT to put your product on as many shelves as possible.
Then why won't they pay VPF's? Why did they discontinue support of 1.3k? They didn't like the shelves then. When will they be discontinuing 2k in favor of 4k. When has Hollywood ever done anything that makes sense?

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Frank Angel
Film God

Posts: 5305
From: Brooklyn NY USA
Registered: Dec 1999


 - posted 08-15-2010 12:29 PM      Profile for Frank Angel   Author's Homepage   Email Frank Angel   Send New Private Message       Edit/Delete Post 
Believe me, I am not defending the many irrational decisions made by Hollywood. On the other hand, going to your points -- when they discontinued 1.3k, they were abandoning a format that never actually replaced film. I would venture to guess (and I am sure others here have a more accurate handle on this than I do) that practically ALL the original wave of 1.3K installs were digital projectors put into the same booths with the 35mm projectors. It was almost at an experimental level. For an exhibitor going back to film until the DCI specs were established for 2K wouldn't have been a big deal, plus the number of those digital installs were something like under 1000. Technicolor had a "seed" plan where they were paying for a bunch of these installs; it's questionable if any exhibitors ever actually paid for those very few 1.3K units. The number of screens lost would have been negligable, if any.

Where did you hear that 4K will not play on 2K projectors or that the studios will stop supplying 2K versions of 4K product should 4K become a domninant format?

That being said, sure, there is a litany of stupid decisions that studios make that anyone can tell you. I have personally had more than one studio say that a film was "out of service" even I knew they had plenty of prints while I was telling them I had a market for a particular title and I could turn over a hefty overage if I could play it, yet their answer was "No."

So, yes, you are right -- studio honchos do smoke a lot of crack in the back rooms, but when there are thousands of film based screens still left across the country and maybe tens of thousands in the foreign markets, they are not going to stop making film prints just yet.

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Victor Liorentas
Jedi Master Film Handler

Posts: 800
From: london ontario canada
Registered: May 2009


 - posted 08-15-2010 12:31 PM      Profile for Victor Liorentas   Email Victor Liorentas   Send New Private Message       Edit/Delete Post 
I hate DCinema! [Mad]
The last 20 years of theater staff who have hated film as they were forced to handle it along with their other duties at the ever dumber and dumbed down projection booths where film is [bs] upon are now so smug in their DCrapema plexes and they really believe that cd is perfect sound forever [Frown]
If a D cinema experience could actually exceed a 70mm one then i might not be filled with such vile hate the likes of making Darth Vader nervous and the Emperor crapema his digital pants!
I know this is not the fault of theater staff but the trends thrown at them yet don't worry cause i have plenty of hatred to go around to studio heads who want this premature digital world!

At home this digital stuff is my hobby and works in my favor!I can now duplicate on a small scale the film experience with loss less audio and 1080 DLP projection but i still prefer my 16mm and 35mm setups!
Can you imagine if i offered to sell 35mm equipment at a huge discount if you would offer proof of destroying your 4k Sony SXRD? Would i look like a douche with an agenda and more money than brains?

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Brad Miller
Administrator

Posts: 17775
From: Plano, TX (36.2 miles NW of Rockwall)
Registered: May 99


 - posted 08-15-2010 12:32 PM      Profile for Brad Miller   Author's Homepage   Email Brad Miller       Edit/Delete Post 
Edward, I don't think you are comparing a quality booth to digital. The big tipoffs were your mentioning that you could hear your old 35mm projector in the auditorium, bad quality sound from film, film breaks and film wear from lack of proper film cleaning and handling procedures...and the use of zebra tape.

You are not making a fair comparison. Film doesn't stand a chance against that sort of poor film quality.

That being said, for the lesser quality operations out there (of which there are an amazing number), digital is definitely a huge improvement. For the true quality designed booths with professional operators, not so much.

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Jason Metcalfe
Expert Film Handler

Posts: 134
From: Austin, TX, U.S.
Registered: May 2010


 - posted 08-15-2010 01:12 PM      Profile for Jason Metcalfe   Email Jason Metcalfe   Send New Private Message       Edit/Delete Post 
quote:
And a studio would do this because....?

Until the cost of making and distributing prints is more than the potential for earned income by that print, the studios will still sell their product using film as well as hard drives.

You answered your own question here and also made an argument for supply-side economics however the end of film will be due to demand and not the studios desire to supply.

In order to make my previous post more clear and despite how it may make me feel, there will be a point at which the majority of first-run theaters are completely digital and the demand for film prints from smaller theaters is so low that it becomes cost ineffective to continue to produce celluloid prints.

You may wish to believe that this is some indeterminate point in the future but I would argue that this reality is less than ten or fifteen years away. Think about where we were ten years ago with digital cinema and how prevalent is has become since then, with the technology readily available, theaters hurting from declining attendance and companies already trashing their 35mm projector lines (Christie), it is only a matter of time.

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Frank Angel
Film God

Posts: 5305
From: Brooklyn NY USA
Registered: Dec 1999


 - posted 08-15-2010 01:43 PM      Profile for Frank Angel   Author's Homepage   Email Frank Angel   Send New Private Message       Edit/Delete Post 
OK we are going around in circles here. Yes, it's only a matter of time, but what that time-frame is is pure speculation and for anyone to suggest they know how many years this will take is folly. To say it is only a matter of time is speculation, but then to also say you know it to be 10 to 15 years without basis of fact is just a guess and as meaningless as anyone else's guess.

All the factors that influence this matter are complex and many totally unknowable, like the economy, where it is in any given quarter, the effect of other avenues of distribution such as streaming like Netflix and Amazon and totally unforseen things like Redbox and whatelse the landscape will look like in 1 year or 5, let alone 10.

You do realize that many people who speculated with all manner of confidence that the 1.3K roll-out would replace film in 3 to 5 years were as sure as you. And they were dead wrong. Did they have even a clue that not only won't that level of technology become dominant, but that those projectors which many swore up and down would be the downfall of film, would, in very short order, become giant door stops.

Rule of thumb: even the most knoweldgeable insiders can't predict how this will play out in terms of time frame. And given that you still talk about first run theatres as if they only exist in the USA and are not considering the full global scope of film distribution or the effects of the global economy tells me that your predictions, while they are as good as anyone else's random guesses, are a more than a little suspect and can be taken with that proverbial grain of salt.

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Jason Metcalfe
Expert Film Handler

Posts: 134
From: Austin, TX, U.S.
Registered: May 2010


 - posted 08-15-2010 02:39 PM      Profile for Jason Metcalfe   Email Jason Metcalfe   Send New Private Message       Edit/Delete Post 
Ten to fifteen years was just a guess, sure, no one can predict the future, of course, but no one can stop it either just by disbelief.

The difference between 1.3K and now is that before it was all talk, while now we are seeing huge growth along with the talk.

Major theater chains are ditching their film projectors, all-digital chains are sprouting up across the country, manufacturers have scaled back their 35mm projector production lines, but I don't know what I'm talking about and no one knows what will happen so there.

I want to make clear that I do not prefer digital projection to film in most cases. I think that for first-run, big hollywood movies, it makes sense to switch to digital projection however I can't see our art-house 5-plex going all digital any time soon.

Also, a little elitist/xenophobic with your assessment of the foreign devils and their ancient film technology, eh? One of the first places I ever saw a digitally projected film was in China in 2006, as far as I know digital projection is growing at a comparable rate in these countries (though I believe Europe does still lag behind).

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Chris Slycord
Film God

Posts: 2986
From: 청주시, 경북도, South Korea
Registered: Mar 2007


 - posted 08-15-2010 05:22 PM      Profile for Chris Slycord   Email Chris Slycord   Send New Private Message       Edit/Delete Post 
I remember someone posting here from Thailand that works in a digital booth, but I'm not going to assume this means that a lot of similar booths have done the same. Same thing applies to the notion of seeing a digital movie in China in 2006. It doesn't indicate that the whole country is taking to digital any more than me hearing about a theater that pulled its digital equipment here in the US to go back to 35mm means that lots of people are doing it.

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David Stone
Film Handler

Posts: 75
From: Hornsby, Sydney, Australia
Registered: Jun 2008


 - posted 08-16-2010 03:05 AM      Profile for David Stone   Email David Stone   Send New Private Message       Edit/Delete Post 
Hi everyone,

I run a single screen theater and find myself coverted.

Everything about digital is better than 35mm. We are completely automated with the Doremi, 2000ZX, and the CP750 talking to each other and after striking the xenon @ 10.00am it is not necessary to enter the bio-box to 11pm to turn the breakers off.

We have screened 95% in digitsl since November 2009 and have not lost one session or even looked like losing a session.

Pristine picture quality, no scratches, joins, pops in sound 200 runs later the movie looks the same.

The savings on wages alone is very significant, far out weighs the increased operating cost. Revenue and net income are way up on pre digital.

Film distributors are also very accomodating with more films first release passing through the doors.

Definitely thumbs up on digital cinema for us.

As a manager/booker/projectionist/cleaner..Mr everything it is the way to go.

Cheers,

David

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Brian Guckian
Jedi Master Film Handler

Posts: 594
From: Dublin, Ireland
Registered: Apr 2003


 - posted 08-17-2010 08:09 AM      Profile for Brian Guckian   Email Brian Guckian   Send New Private Message       Edit/Delete Post 
quote: Jason Metcalfe
there will be a point at which the majority of first-run theaters are completely digital and the demand for film prints from smaller theaters is so low that it becomes cost ineffective to continue to produce celluloid prints
That's not necessarily the case. Lower print volumes also mean lower total cost to the studios for those print runs. This pertains today for example with 70mm - the cost per print is higher, but the total number of prints made is very small.

quote: David Stone
Pristine picture quality, no scratches, joins, pops in sound 200 runs later the movie looks the same.

But that can be achieved with film, as has been pointed out ad infinitum. The puzzling thing is why so many (but certainly not all) proponents of [dlp] seem compelled to sell it using specious anti-film and other negative arguments [Confused]

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Matt Fields
Jedi Master Film Handler

Posts: 545
From: Ohio, United States
Registered: Jun 2005


 - posted 08-17-2010 08:36 AM      Profile for Matt Fields   Email Matt Fields   Send New Private Message       Edit/Delete Post 
I think the argument for digital is not that it does things that film is not capable of (dirt and scratch free, for instance). The argument for digital is that with digital these things are done easily.

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Martin McCaffery
Film God

Posts: 2481
From: Montgomery, AL
Registered: Jun 99


 - posted 08-17-2010 08:44 AM      Profile for Martin McCaffery   Author's Homepage   Email Martin McCaffery   Send New Private Message       Edit/Delete Post 
quote: Brian Guckian
Lower print volumes also mean lower total cost to the studios for those print runs.
Which, in a sane world, would mean high quality prints.

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Jonathan Smith
Expert Film Handler

Posts: 201
From: Youngstown, OH
Registered: Jan 2010


 - posted 08-17-2010 11:02 AM      Profile for Jonathan Smith   Email Jonathan Smith   Send New Private Message       Edit/Delete Post 
You can't go backwards, Martin. In the REAL world, which unfortunately doesn't mirror the happy endings of Hollywood blockbusters, the situation you describe is a diseconomy of scale situation, where the labs have already invested in high-volume equipment which simply can't handle the low volume as well.

With the sharp decline that eventually is going to happen, you are not going to see labs junk their high-volume low-efficiency processors and go BACK to low-volume high-efficiency machines. The writing is on the wall now, and when the volume dips below 50% utilization per week or whatever the magic number is on chemistry, they are going to close up shop.

If anything the prices are going to go UP on prints, as labs and competition go out of business and it becomes more and more a niche market.

DuArt, a major NYC negative lab has announced they are processing their final roll this month.

Whoever is left standing can command more and more of a premium price.

EDIT: I do agree with you on one thing, Martin: The quality of prints should go up. Of course if you know you are getting laid off at the end of the year, or that your chosen career path is doomed, it is hard to do good work and stay sober, hypothetically, I mean [Razz] .

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Jonathan Smith
Expert Film Handler

Posts: 201
From: Youngstown, OH
Registered: Jan 2010


 - posted 08-17-2010 11:05 AM      Profile for Jonathan Smith   Email Jonathan Smith   Send New Private Message       Edit/Delete Post 
You can't go backwards, Martin. In the REAL world, which unfortunately doesn't mirror the happy endings of Hollywood blockbusters, the situation you describe is a diseconomy of scale situation, where the labs have already invested in high-volume equipment which simply can't handle the low volume as well.

With the sharp decline that eventually is going to happen, you are not going to see labs junk their high-volume low-efficiency processors and go BACK to low-volume high-efficiency machines. The writing is on the wall now, and when the volume dips below 50% utilization per week or whatever the magic number is on chemistry, they are going to close up shop.

If anything the prices are going to go UP on prints, as labs and competition go out of business and it becomes more and more a niche market.

DuArt, a major NYC negative lab has announced they are processing their final roll this month.

Whoever is left standing can command more and more of a premium price.

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