my profile | my password | search | faq & rules | forum home

» Film-Tech Forum ARCHIVE   » Operations   » Digital Cinema Forum   » 2011 Summer 'discrete 7.1' films ?? (Page 2)

This topic comprises 2 pages: 1  2

Author Topic: 2011 Summer 'discrete 7.1' films ?? Jonathan Goeldner Phenomenal Film Handler Posts: 1360 From: Washington, District of Columbia Registered: Jun 2008 posted 05-18-2011 05:29 PM                     Dolby needs to update it's pages, because I know that AMC Mazza screen 2 is 7.1 as well as Tysons's ETX screen #11 and Cinemark Egyptian 'XD' screen (my understanding is that ALL 'XD' screens are 7.1) I also thought that Regal E-Walk's 'RPX' screen can playback 7.1 - again Dolby's website doesn't list the theater as such.  |  IP: Logged Carsten Kurz Film God Posts: 4340 From: Cologne, NRW, Germany Registered: Aug 2009 posted 05-18-2011 07:17 PM                     I'm wondering in how far Dolby really is connected with 7.1 at all? I mean, with 16ch linear PCM in the DCI spec and real servers, what special techniques other than it's brand name is Dolby adding to it? Do I need to register with Dolby before I am allowed to rewire my back speakers to 7.1? - Carsten  |  IP: Logged Daniel Schulz Master Film Handler Posts: 387 From: Los Angeles, CA USA Registered: Sep 2003 posted 05-18-2011 08:00 PM                        Great point, Carsten. In one sense, Dolby has nothing much to do with it: any server can play back a 7.1 channel soundtrack, and any cinema processor that can handle sufficient inputs and outputs can play it back (our own AP20 has 16 channels in and out, so it can easily handle 7.1). It is certainly possible to play back a 7.1 soundtrack using no Dolby equipment whatsoever (and they definitely don't do anything on the mixing or encoding side). In practice, Dolby did have a lot to do with the initial rollout, in that they consulted heavily with Pixar and Disney on what would be needed to make it happen for Toy Story 3. A firmware update was needed for their cinema processors, and Dolby techs did a fair number of site surveys and visits to make sure cinemas were set up properly.  |  IP: Logged Jonathan Goeldner Phenomenal Film Handler Posts: 1360 From: Washington, District of Columbia Registered: Jun 2008 posted 05-18-2011 08:33 PM                     as Carsten (and Daniel) pointed out, theaters that are able to upgrade to 7.1 without Dolby's involvement (since it's applicable in DCI's specs) - Dolby can't trademark the technology, that's why I assume we don't see all the theaters listed in Dolby's 7.1 theater listing. I was very surprised when I enquired with the manager at AMC's Mazza theater and he said a 7.1 system had been installed - I honestly don't understand why theaters don't advertise this fact (?)  |  IP: Logged Scott Jentsch Phenomenal Film Handler Posts: 1061 From: New Berlin, WI, USA Registered: Apr 2003 posted 05-24-2011 12:14 PM                        quote: Carsten Kurz I'm wondering in how far Dolby really is connected with 7.1 at all? I mean, with 16ch linear PCM in the DCI spec and real servers, what special techniques other than it's brand name is Dolby adding to it? Dolby is the only one doing any marketing at all of 7.1. As such, they are becoming the de facto standard, and they (most likely) don't have any exclusive involvement except for the trademarks they've registered. I'm also mystified as to why more theaters don't advertise when they are showing something in 7.1. Definitely a marketing fail. One also must wonder why there isn't some sort of organized effort to market things like this from NATO, or at least just a group of like-minded theaters?  |  IP: Logged Mike Blakesley Film God Posts: 12767 From: Forsyth, Montana Registered: Jun 99 posted 05-24-2011 05:32 PM                        There was talk at NATO years ago of a "go out to the movies!" campaign, but it never happened. Too expensive to get it in front of enough eyeballs, maybe?  |  IP: Logged Mark Gulbrandsen Resident Trollmaster Posts: 16657 From: Music City Registered: Jun 99 posted 05-25-2011 11:59 AM                     I have Dolby on my Facebook page and the funny thing last week there was an interview posted with Ioan Allen about the vitrues of Surround EX... a more or less obsolete format... go figure... when was the last time any of you saw a surround EX print? It would appear that Ioan was bestowing the wrong format and should have been up-talking 7.1 which IMHO and many others is just nothing but another gimmick all over again. Mark  |  IP: Logged

All times are Central (GMT -6:00)

This topic comprises 2 pages: 1  2

Printer-friendly view of this topic

Hop To: Select a Forum: Category: Operations -------------------- Digital Cinema Forum Film Handlers' Forum Large Format Forum Ground Level Feature Info, Trailer Attachments & REAL Credit Offsets Category: Community -------------------- Film-Yak Film Handlers' Movie Reviews The Afterlife Bob Maar's Joke-A-Thon Category: Classified -------------------- Equipment and Supplies Wanted/For Sale Help Wanted/Seeking Employment Category: System -------------------- Software Beta Testing Forum

The Film-Tech Forums are designed for various members related to the cinema industry to express their opinions, viewpoints and testimonials on various products, services and events based upon speculation, personal knowledge and factual information through use, therefore all views represented here allow no liability upon the publishers of this web site and the owners of said views assume no liability for any ill will resulting from these postings. The posts made here are for educational as well as entertainment purposes and as such anyone viewing this portion of the website must accept these views as statements of the author of that opinion and agrees to release the authors from any and all liability.