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» Film-Tech Forum ARCHIVE   » Operations   » Digital Cinema Forum   » Screen: Common Height or Common Width? (Page 6)

 
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Author Topic: Screen: Common Height or Common Width?
Marcel Birgelen
Film God

Posts: 3357
From: Maastricht, Limburg, Netherlands
Registered: Feb 2012


 - posted 04-28-2014 01:42 AM      Profile for Marcel Birgelen   Email Marcel Birgelen   Send New Private Message       Edit/Delete Post 
quote: Marco Giustini
At least they show their films in Scope. I know a chain which installed such big flat screen, branded them and now show all their features so they fill up the screen, regardless of the original format.
#$%^&<censored>$#@@# !!!???

And nobody even notices when obvious stuff drops off screen? Like titles, the occasional subtitle and stuff like end credits?

quote: Terry Lynn-Stevens
This is not to save money at all. It is deliberate. It is done to take on IMAX and give off the perception that there is a larger screen.
IMAX is going nowhere fast around here. Some people might have heard of IMAX, but have either never visited a venue or still only remember it from the good ol' 15/70 days.

Yet, at least since the digital conversion, movable masking is on its way out and that's not because they're trying to knock off IMAX. No, they're just being cheap.

Digital projection has the distinct "advantage" of having clean, sharp edges around the picture. I have the impression that many people think that masking only serves this single purpose and therefore, is not necessary for digital presentations...

It's no news, but most people are just ignorant. I recently watched a scope presentation that failed to zoom in. Only after a complaint they fixed the issue, but nobody else seemed to notice that stuff wasn't right...

IMAX seems to have learned from the ignorant public and made a business out of exploiting this ignorance. Their current digital setup is only a charade. Their smiley-face screens are made to look big and imposing, but it is really just an illusion that wears off rather quickly. Their blurry, pixelated, oversized picture is pimped with their rock-concert PA system. Throw in some high octane, see-how-good-we-are, trailers and *tada*...

If you want to make a difference and IMAX is a serious competitor in your region, I would rather focus on why your "classic" setup is better suited for watching movies than Digital IMAX. Many people are still susceptible for arguments that actually make sense, but most of them just don't know them.

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Terry Lynn-Stevens
Phenomenal Film Handler

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From: Toronto, Ontario, Canada
Registered: Dec 2012


 - posted 04-28-2014 02:00 AM      Profile for Terry Lynn-Stevens   Email Terry Lynn-Stevens   Send New Private Message       Edit/Delete Post 
quote:
@ Terry Lynn-Stevens: which theater is that UltraAVX screen at?
I took it from the Christie website. I believe it is SilverCity CrossIron Mills Cinemas

Here is Colossus Quebec:

 -

Cineplex also does a bit of a treatment to outside the auditorium as well.

 -

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Steve Guttag
We forgot the crackers Gromit!!!

Posts: 12814
From: Annapolis, MD
Registered: Dec 1999


 - posted 04-28-2014 06:24 AM      Profile for Steve Guttag   Email Steve Guttag   Send New Private Message       Edit/Delete Post 
While I do recall running Alien at the Uptown after the initial release, I do not recall it being in 70mm...only 35mm. The original release, it was 70mm (a blow up but still 70mm).

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Bobby Henderson
"Ask me about Trajan."

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From: Lawton, OK, USA
Registered: Apr 2001


 - posted 04-28-2014 10:09 AM      Profile for Bobby Henderson   Email Bobby Henderson   Send New Private Message       Edit/Delete Post 
quote: Terry Lynn-Stevens
The lack of masking is for perception reasons, these screens were installed to compete with IMAX. Premium large format screens are a chains way of making their own version of IMAX.
"Disappearing" screen edges that fill a viewer's peripheral vision only work with true large format film-based systems, like the real 15-perf 70mm version of IMAX. The method does not work with low resolution d-cinema systems meant to illuminate smaller, more conventional sized movie screens. None of these digital-only fake large format theaters have screens that fill all my peripheral vision. The common width screens are more rectangular and the auditorium ceilings are lower. It's a cheaper concept than a true 15/70mm film based large format theater. It's pretentious crap.

Hollywood movies are not even composed for this kind of method either. All of them, even ones that have used IMAX film cameras, always compose for some kind of border/frame. They're not composing their images for a screen that exceeds a viewer's peripheral vision. They're not tailoring the edit pace for such screens either.

The closest Hollywood has come to large format specific framing was back in the "golden age" of 70mm, and really only with a few movies, such as Lawrence of Arabia. That movie had numerous shots of riders on camels very tiny in the frame, dwarfed by sprawling desert vistas. If you watched the movie in 70mm on a big theater screen you could see the riders clearly. Still, Lawrence of Arabia did compose with the frame in mind. Freddie Young didn't put all the important stuff in the lower center of the frame and have all sorts of extra headroom on the top, left and right ends of the frame as a true IMAX film composition would.

Movie theater operators need to re-think this bare bones, wall to wall, wannabe IMAX screen garbage. The screens may be big in proportion to the auditoriums, but they still look cheap. Some of them even look like wall mounted trampolines.
[Roll Eyes]

Worst of all, the non-masked, letter-boxing effect often displayed on these screens, along with the digital nature of the projection, really makes it feel like you're watching a rented Blu-ray disc on a great big TV set. It does not have any feel of film at all.

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Martin McCaffery
Film God

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From: Montgomery, AL
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 - posted 04-28-2014 10:24 AM      Profile for Martin McCaffery   Author's Homepage   Email Martin McCaffery   Send New Private Message       Edit/Delete Post 
off topic, but couldn't resist:
quote: Bobby Henderson
The closest Hollywood has come to large format specific framing was back in the "golden age" of 70mm, and really only with a few movies, such as Lawrence of Arabia. That movie had numerous shots of riders on camels very tiny in the frame, dwarfed by sprawling desert vistas. If you watched the movie in 70mm on a big theater screen you could see the riders clearly.
And this is why Lawrence was my dad's most hated movie. They had it on board the ship when he was in the Navy, but only 16mm. He just remembered a long movie with little dots moving across the sand. Of course, being at sea, they showed it over and over and over again.

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Terry Lynn-Stevens
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From: Toronto, Ontario, Canada
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 - posted 04-28-2014 11:56 AM      Profile for Terry Lynn-Stevens   Email Terry Lynn-Stevens   Send New Private Message       Edit/Delete Post 
quote:
Movie theater operators need to re-think this bare bones, wall to wall, wannabe IMAX screen garbage. The screens may be big in proportion to the auditoriums, but they still look cheap. Some of them even look like wall mounted trampolines.
[Roll Eyes]

I agree, movie theatres should always have masking, but what Cineplex is now doing is leaving the masking in an open flat position and then projection the scope image with the flat frame. To me that is even worse that no masking at all, this is happening to all screens at the multiplex. The only time Cineplex is not doing this is for the take over AMC locations and some common-height screens. There will be an entire generation who are now being brought watching movies this way. I curious to know if the chains in U.S. have started to do this?

For VIP, Cineplex is doing the floating screen concept and screens are 16x9 instead of the AVX flat style. Cineplex pillar boxes the image for flat features.

The younger generation who are growing up watching movies without masking will think this is the norm going forward.

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Ron Lacheur
Jedi Master Film Handler

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From: British Columbia, Canada
Registered: Feb 2002


 - posted 04-28-2014 12:25 PM      Profile for Ron Lacheur   Email Ron Lacheur   Send New Private Message       Edit/Delete Post 
Terry,

Leaving the masking open seems to be operator error. Most locations here dont have a problem setting them correctly. Even if they dont, there are ways of fixing it from the auditorium. [Smile]

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Buck Wilson
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From: St. Joseph MO, USA
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 - posted 04-28-2014 12:40 PM      Profile for Buck Wilson   Email Buck Wilson   Send New Private Message       Edit/Delete Post 
I've thought about doing that a couple of times, but couldn't bring myself to actually do it! Haha

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Mike Blakesley
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 - posted 04-28-2014 12:49 PM      Profile for Mike Blakesley   Author's Homepage   Email Mike Blakesley   Send New Private Message       Edit/Delete Post 
Why don't these progressive, modern theaters just have a big white wall, set the speakers on the floor and project on the wall? Then they don't even have to pay for a screen, frame, and lacing! It won't matter because the young people will accept it as the norm going forward. Plus, bonus! The screen will seem even bigger than Imax!

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Terry Lynn-Stevens
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From: Toronto, Ontario, Canada
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 - posted 04-28-2014 01:27 PM      Profile for Terry Lynn-Stevens   Email Terry Lynn-Stevens   Send New Private Message       Edit/Delete Post 
quote: Buck Wilson
I've thought about doing that a couple of times, but couldn't bring myself to actually do it! Haha


Good call Buck!

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Bobby Henderson
"Ask me about Trajan."

Posts: 10973
From: Lawton, OK, USA
Registered: Apr 2001


 - posted 04-28-2014 01:30 PM      Profile for Bobby Henderson   Email Bobby Henderson   Send New Private Message       Edit/Delete Post 
quote:
Why don't these progressive, modern theaters just have a big white wall, set the speakers on the floor and project on the wall? Then they don't even have to pay for a screen, frame, and lacing! It won't matter because the young people will accept it as the norm going forward. Plus, bonus! The screen will seem even bigger than Imax!
Not to mention the imagery will have a lovely cinder block texture. Kind of like a Photoshop texture filter applied to the digital image.

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Jonathan Goeldner
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From: Washington, District of Columbia
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 - posted 04-28-2014 05:51 PM      Profile for Jonathan Goeldner   Email Jonathan Goeldner   Send New Private Message       Edit/Delete Post 
quote:
Why don't these progressive, modern theaters just have a big white wall, set the speakers on the floor and project on the wall? Then they don't even have to pay for a screen, frame, and lacing! It won't matter because the young people will accept it as the norm going forward. Plus, bonus! The screen will seem even bigger than Imax!
funny story - the Hirshhorn Museum here in DC did that to Peter Greenaway's "Tulse Luper Suitcases Part 1: The Moab Story" and "Tulse Luper Suitcases: Antwerp" and Greenaway who was attendance , and did a post film Q&A ... well, royally ripped the museum a new [expletive] for essentially ruining the overall hidef sharpness that happened as a result of NOT projecting on it on an actual screen. I could only imagine the film programmer and any museum staff at the screening shitting themselves out of sheer embarrassment

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Marcel Birgelen
Film God

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From: Maastricht, Limburg, Netherlands
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 - posted 04-30-2014 05:14 PM      Profile for Marcel Birgelen   Email Marcel Birgelen   Send New Private Message       Edit/Delete Post 
quote: Bobby Henderson
Not to mention the imagery will have a lovely cinder block texture. Kind of like a Photoshop texture filter applied to the digital image.
Sounds like you're describing the IMAX Dome (formerly known as OMNIMAX) Experience, but minus the dome [Wink] .

Anyway, giant screens with block textures have been done before, and they're "Bigger than IMAX".

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Amanda Mundin
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From: Belper, Derbyshire, UK
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 - posted 05-31-2014 11:06 AM      Profile for Amanda Mundin   Email Amanda Mundin   Send New Private Message       Edit/Delete Post 
On Christie's website they mention under accessories a 'Variable aperture kit', is this something that could be used to match the light output between 1.85 and 2.39 on a common height screen without using an anamorphic? Or does it do something else entirely?

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Carsten Kurz
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From: Cologne, NRW, Germany
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 - posted 05-31-2014 11:28 AM      Profile for Carsten Kurz   Email Carsten Kurz   Send New Private Message       Edit/Delete Post 
They could be used to balance light, but not automatically/macro controlled, between CS and flat, etc.
These apertures are normally used to increase contrast and sacrifice brightness, e.g. on very small screens, for special applications like grading suites, postproduction, etc.

http://www.avalive.com/Christie-Digital/38-813028-51/65711/productDetail.php

http://www.christiedigital.com/supportdocs/anonymous/020-100668-01-christie-high-contrast-aperture-installation -instruction-sheet.pdf

'Variable' means, it's a set of different aperture inserts.

You should be able to balance CS vs. flat brightness with your projector/lamp brightness control, that is, lamp current. That's the standard for digital installs.

- Carsten

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