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Author Topic: Future of Sony D-Cinema
Jason Metcalfe
Expert Film Handler

Posts: 134
From: Austin, TX, U.S.
Registered: May 2010


 - posted 04-02-2015 10:07 AM      Profile for Jason Metcalfe   Email Jason Metcalfe   Send New Private Message       Edit/Delete Post 
So I was forwarded a white paper, and I don't think this information is really that secret so I'm going to restate some of it here, but if that's a problem we can take this post down:

Sony basically published a small whitepaper/brouchure last summer that I'm sure many of you saw, basically stating that the path to a "direct coupled" laser light source is hindered by:
- availability of green laser diodes (~2016)
- govt. regulation classifying laser light source projectors as a "high powered laser light show", necessitating special approval before operation
- repayment cycle for initial digital conversion, which is ongoing and would de-incentivize theaters from investing in this upgrade

So they may very well be unveiling some new technologies in the next few months but it just doesn't seem like they are convinced it's worthwhile to develop this

Also their non-cinema laser light source projectors apparently use a different technology that isn't perfectly transferable to their cinema line

And I'm assuming all of this is in contrast to some of the other manufacturers who are using fiber to "pipe" the light from what sounds like an enclosed light source to the chip

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Richard Fowler
Film God

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From: Ft. Lauderdale, FL, USA
Registered: Jun 2001


 - posted 04-02-2015 06:49 PM      Profile for Richard Fowler   Email Richard Fowler   Send New Private Message       Edit/Delete Post 
The BPP (Blue Pump Phosphor) light source using a blue light source and a phosphor disk to reproduce the remaining light color spectrum; NEC is using this in the NC1100L-A digital cinema projector. This light source is being used by Sony for corporate AV work and Barco has a line of projectors using this source.

Cinemeccanica has a laser source to allow retrofit to DLP machines….the marketplace will supply options since history repeats itself.

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Lyle Romer
Phenomenal Film Handler

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From: Davie, FL, USA
Registered: May 2002


 - posted 04-03-2015 05:52 AM      Profile for Lyle Romer   Email Lyle Romer   Send New Private Message       Edit/Delete Post 
quote: Richard Fowler
Cinemeccanica has a laser source to allow retrofit to DLP machines….the marketplace will supply options since history repeats itself.
Will a retrofit still get the gains in contrast level?

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Mitchell Dvoskin
Phenomenal Film Handler

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From: West Milford, NJ, USA
Registered: Jan 2001


 - posted 04-03-2015 08:54 AM      Profile for Mitchell Dvoskin   Email Mitchell Dvoskin   Send New Private Message       Edit/Delete Post 
quote: Tony Bandiera
ßetamax...and stereo sound from day one
Eh, no. I owned the first model ßetamax, (model SL-7200, one hour maximum), and it was mono, as were all the similar machines from that time period.

It was VHS that introduced stereo sound to consumer home video, by splitting the linear soundtrack. Sound quality was not very good because the tape was moving so slowly.

What Sony did introduce was high quality stereo sound to consumer video with ßeta HiFi, modulating a PCM stereo track into the helical scan video. VHS did not copy this until a few years later.

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Mark Gulbrandsen
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From: Music City
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 - posted 04-03-2015 05:15 PM      Profile for Mark Gulbrandsen   Email Mark Gulbrandsen   Send New Private Message       Edit/Delete Post 
quote: Marcel Birgelen
Like Carsten already put it, they also honored their SDDS commitments years after the product was essentially dead in the water.
Actually there was a very very long period where no sprockets for either penthouse were available. We resorted to having LaVezzi make those for us from a still good sample. When the actual Sony made sprockets finally arrived some 9 or 10 months later we sent them back. So all in all support for SDDS in this country was way less than adequate.

Mark

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Tony Bandiera Jr
Film God

Posts: 3067
From: Moreland Idaho
Registered: Apr 2004


 - posted 04-04-2015 04:02 PM      Profile for Tony Bandiera Jr   Email Tony Bandiera Jr   Send New Private Message       Edit/Delete Post 
Carsten, Marcel and Mitchell, thank you for the corrections. Old age does bad things to one's memory. [Big Grin]

Still, Sony does have a track record worse than Dolby when it comes to product support IMHO. I recall Mark G and someone else familiar with the Sony broadcast line mentioning terrible support.

Sony's LCoS does produce a great quality image though, A former client has one and the 4k (and 2k) image is awesome to say the least. BUT, the IMB and the projector itself have had constant issues requiring costly service calls. Not so good.

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Scott Norwood
Film God

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From: Boston, MA. USA (1774.21 miles northeast of Dallas)
Registered: Jun 99


 - posted 04-04-2015 04:24 PM      Profile for Scott Norwood   Author's Homepage   Email Scott Norwood   Send New Private Message       Edit/Delete Post 
Perhaps my experiences have been unusual, but I have had a few occasions to call Sony's broadcast division with questions and they have always been very helpful to me (as has Dolby's cinema division). I have never dealt with Sony's cinema division and have no idea if their reputation is deserved.

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Marcel Birgelen
Film God

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From: Maastricht, Limburg, Netherlands
Registered: Feb 2012


 - posted 04-04-2015 07:59 PM      Profile for Marcel Birgelen   Email Marcel Birgelen   Send New Private Message       Edit/Delete Post 
quote:
- govt. regulation classifying laser light source projectors as a "high powered laser light show", necessitating special approval before operation
Wouldn't this equally apply to the exiting solutions from Barco, Christie and IMAX? I've not yet heard about special permits being required for those, but I might be missing something.

quote: Lyle Romer
Will a retrofit still get the gains in contrast level?
I've seen both the Barco and Christie laser solution. If you go by absolute numbers, the contrast ratio probably scores higher than their comparable xenon machines. But still, black isn't black but dark grey, unfortunately.

So, they probably did something to increase the contrast ratio in their light engines, but it's probably a combination of things. I suspect they modulate the light source, just like many cheap video projectors already do. This can also be done with Cinemechanica's retrofit. Furthermore, I guess they're using the newest generation DLP DMDs, which should be more efficient at blocking light that scatters back from behind the mirror surface and they'll probably found new ways to combat light leaking in other parts in the light path of their light engines. The Cinemechanica retrofit won't be able to take any of those last two supposed methods.

quote: Mark Gulbrandsen
Actually there was a very very long period where no sprockets for either penthouse were available. We resorted to having LaVezzi make those for us from a still good sample. When the actual Sony made sprockets finally arrived some 9 or 10 months later we sent them back. So all in all support for SDDS in this country was way less than adequate.
SDDS never had a meaningful install base in Europe. But at the cinema I worked a year or 15 ago, we had one screen equipped with SDDS. It was actually a refurbished system already. I have no experience with failed sprockets, but we did have a LED that failed. They sent us a refurbished replacement within a working day and charged us only for the repair of the penthouse we sent in. I'd say this was a more than adequate service for a component that wasn't covered by warranty or any other special support contract.

quote: Scott Norwood
I have never dealt with Sony's cinema division and have no idea if their reputation is deserved.
Isn't it essentially the same "pro" division that handles the support calls?

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Mark Gulbrandsen
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From: Music City
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 - posted 04-06-2015 01:02 PM      Profile for Mark Gulbrandsen   Email Mark Gulbrandsen   Send New Private Message       Edit/Delete Post 
Yea, at one point in time I had about 50 SDDS to deal with. The alumnium sprockets are the first part to wear out. The lateral guides the nest part. SDDS was crap from the get go.

In broadcast where I dealt with lots of Sony equipment the only VERY reliable stuff were the early 1" type C VTR's nBVH-1000 and BVH-1100. I actually have a BVH-1000 here at home that still runs perfectly. The Sony BVP-360 3-tube cameras ran hot enough to melt lead. Fans were added to them later to help cool them down and make them more reliable. The odd thing was back then all the other manufacturer's (even RCA) cameras barely got warm.

And thanks to Mike Renlund Dolby's tech support has gotten 5000% better than it ever was.

Mark

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Bobby Henderson
"Ask me about Trajan."

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From: Lawton, OK, USA
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 - posted 04-06-2015 02:17 PM      Profile for Bobby Henderson   Email Bobby Henderson   Send New Private Message       Edit/Delete Post 
I wonder how many 35mm SDDS systems are still operational in commercial movie theaters. I still see some new movies with the SDDS logo listed in the end credits.

As to Sony's long term viability in d-cinema, that's all going to depend on how well they can keep up with competitors. There's plenty of complaints about their current d-cinema projectors and negligent practices of booth staff in operating those projectors with it comes to Real-D. Whether Sony releases a laser-based system or not, they're still going to have to improve traditional Xenon-based product lines.

One positive thing for these projector manufacturers is the tens of thousands of movie theater screens that have gone digital are now on the hook for buying new projectors and/or replacement parts for existing projectors on a much more frequent basis than film. On the other hand R&D costs for these digital projectors is a whole lot more expensive than film. How many projection systems does a company like Christie or Barco need to sell every year to survive? Sony is a bigger company and could treat the digital cinema division as a loss leader that merely makes the Sony brand more visible. But then again Sony has had shake-ups in its leadership and financial problems in other product sectors. So if Sony's d-cinema division is bleeding cash there is no telling if or when Sony's executives would pull out of that market.

quote: Tony Bandiera Jr
Their history of not licensing their technologies to other manufacturers (which is why VHS, a technically inferior format, won out over Beta with it's higher resolution (and stereo sound from day one IIRC)) is why they will not survive in the D-Cinema world.
Sony has, at times, licensed out their technology to other manufacturers. While they did restrict consumer Beta all to themselves (much to their mistake) they did license professional Beta technology out to other companies. I can remember seeing Ikegami brand Betacam SP field cameras back in the day. Sony tried getting other consumer electronics companies to support Mini Disc, but other writable formats (CD-R/RW in particular) ultimately killed it. Blu-ray would have been a complete failure if Sony had not recruited other manufacturers and movie studios to support it. The PS3 put Blu-ray over the top in beating HD-DVD, but the PS3 couldn't win that format battle all by itself.

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Marcel Birgelen
Film God

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From: Maastricht, Limburg, Netherlands
Registered: Feb 2012


 - posted 04-06-2015 05:03 PM      Profile for Marcel Birgelen   Email Marcel Birgelen   Send New Private Message       Edit/Delete Post 
quote: Mark Gulbrandsen
I actually have a BVH-1000 here at home that still runs perfectly.
And you use it to watch all your eighties sitcoms and TV series to get that authentic feel? [Smile]
quote: Bobby Henderson
Sony has, at times, licensed out their technology to other manufacturers.
They never licensed SDDS to other manufacturers, but they did license the compression technology behind it: ATRAC. They licensed it both as a stand-alone technology (in several iterations) and repackaged in other formats like the MiniDisc. For some reason though, they never came up with SDDS as an end user format.

Another failed technology they do license to others is their Sony Memory Stick technology, which competes against the SD memory stick formats.

And don't forget about the original Compact Disc, the most licensed media carrier in history, which was a co-invention by Philips and Sony.

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Brad Miller
Administrator

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From: Plano, TX (36.2 miles NW of Rockwall)
Registered: May 99


 - posted 04-06-2015 11:48 PM      Profile for Brad Miller   Author's Homepage   Email Brad Miller       Edit/Delete Post 
quote: Mark Gulbrandsen
Yea, at one point in time I had about 50 SDDS to deal with. The alumnium sprockets are the first part to wear out. The lateral guides the nest part. SDDS was crap from the get go.
For those who remember my preaching to thread one LESS sprocket tension on the SDDS units than "red line", you will know the sprockets and lateral guides did not wear anywhere near as fast as those theaters that threaded to the "red line". Tracking was also noticeably improved and there was no "singing sprocket" noise.

In the D-Cinema world, I've nothing positive to say about Sony. The picture quality, 4K or not, doesn't touch the overall quality of a DLP (assuming both are properly setup for a fair comparison), they have pathetic raid sizes, no ability to let a real automation control them (without jumping through MAJOR hoops), the ridiculous Real-D lensing and so forth and so on and on and on and on. But what baffles me more is when we order bulbs for the 515s and find out that they are on backorder. This I just don't understand. They know exactly how many 515s are out there (almost all of them under VPF programs they monitor), and they know that they are the ONLY bulb option for them. Why does a backorder situation happen? They know pretty darn much when those things are going to fail and have to be replaced. They know there is no other vendor to turn to. It's silly.

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Lyle Romer
Phenomenal Film Handler

Posts: 1400
From: Davie, FL, USA
Registered: May 2002


 - posted 04-07-2015 06:13 AM      Profile for Lyle Romer   Email Lyle Romer   Send New Private Message       Edit/Delete Post 
quote: Marcel Birgelen
They never licensed SDDS to other manufacturers, but they did license the compression technology behind it: ATRAC.
Dolby got some benefit from this because Sony had to license Dolby's AC-2 codec because ATRAC used some of the technology from it.

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Randy Stankey
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 - posted 04-07-2015 12:28 PM      Profile for Randy Stankey   Email Randy Stankey   Send New Private Message       Edit/Delete Post 
Used to be, years ago, I thought Sony was the shit. Nowadays, Sony is, simply, just shit.

I would never use Sony equipment in my business and I would never even dream of using Sony equiment in a mission critical role, for any purpose.

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Mark Gulbrandsen
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From: Music City
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 - posted 04-07-2015 01:35 PM      Profile for Mark Gulbrandsen   Email Mark Gulbrandsen   Send New Private Message       Edit/Delete Post 
Brad...

We generally did teach the one sprocket hole back practice in most places but with high booth turn over at these theaters that doesn't always get passed down the line to the next new guy. All in all it was an awful system and awfully expensive for the exhibitor to buy.

Mark

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