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This topic comprises 3 pages: 1 2 3
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Author
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Topic: Additional uses for the JNIOR
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Carsten Kurz
Film God
Posts: 4340
From: Cologne, NRW, Germany
Registered: Aug 2009
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posted 01-30-2019 06:15 PM
Bruce - how do you structure your buyer profiles? And what do you believe, who is making the actual decision pro/contra JNIOR? How much do you know about the target areas? I know you mentioned some examples earlier, and you probably know what type of specific functionality is used/needed in these different areas.
I recently visited a new installation by CinemaNext, and they used the Proyecson PAA-20+ Automation Adapter. I was wondering why e.g. they decide to use a JNIOR and when the Proyecson. The Proyecson has some obvious benefits (19" mountable, front soft buttons), but is a lot weaker on the software side. It's ethernet based, but it basically is a dump relay switch box. Don't know how it competes with the JNIOR price wise.
I am a tech savvy exhibitor, but many cinema operators are not interested too much into what device is installed, they think more in immediate functionality for them. Press a button, place a cue, expect the result. The question is, who defines functionality in the exhibition area. The integrator, the cinema owner, the projectionist (if exists). I think it is quite important to know who you talk to and what level of expectation that person has. I also think that many JNIORs installed in cinemas are underutilized. I guess most are used in a standard Doremi style installation, activate lights and curtain, and that's it. Many cinema operators probably do not even know what a JNIOR is, even if one is installed in the back of their racks. So, they don't know what else it can do.
- Carsten
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Carsten Kurz
Film God
Posts: 4340
From: Cologne, NRW, Germany
Registered: Aug 2009
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posted 01-31-2019 08:28 AM
Well, that's where it becomes interesting - the JNIOR offers sophisticated software functionality, but is very often used below it's potential (at least in the cinema environment). So, one option is to educate buyers to use that functionality (which means, integrators have to spend on manpower for training and programming), or, offer a simpler solution that competes price-wise. Or, improve other design aspects (19", buttons, etc.).
You said you have a client cinema close by. Did you go there already and got some insights in how they operate?
I recently visited two colleagues, and, among other things, was, err... slightly irritated how 'retro' their auditorium heating control was organized. Some usher had to judge on the number of patrons/seats sold and then was to go to a machine room and flip a switch between off or on... We do have a thermostat with a week-range-timer (and pretty constant exhibition schedule) which helped us save a lot of money, but it certainly can be improved by some limited local and remote control intelligence.
The trouble is, no exhibitor is taking something like this up themselves, no integrator deals with heating, and no heating/HVAC tech wants to fiddle or is allowed to fiddle with the presentation gear.
Some of our german trade organisations picked up 'green cinema' a while ago, and issued papers on options and typical solutions. Some larger operations where able to get cinema techs, energy, HVAC, techs and consultants on a table, but the smaller operations have trouble to do that. But that's exactly where a JNIOR could shine.
- Carsten
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