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This topic comprises 2 pages: 1 2
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Author
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Topic: Lion King (Imax)
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Paul Linfesty
Phenomenal Film Handler

Posts: 1383
From: Bakersfield, CA, USA
Registered: Nov 1999
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posted 01-21-2003 08:05 PM
I may be wrong here, but I believe IMAX film rentals are actually considerably lower than standard first-run films. I think Disney is getting 50 percent for their films, which is considerably more than the typical IMAX fare (15-20 percent of the boxoffice going to the distributor, an additional 5 percent royalty fee to IMAX, which covers the lease of the projection equipment). However, in the case of the low rental films, marketing and advertising is payed by the theatre/institution presenting the film. Also, the cost of the print is fronted by the theatre (which I believe gets reimbursed after the run of the film). I think $11 has become fairly standared for the Disney IMAX films. I know when the Edwards Valencia IMAX theatre was still running those 45 minute documentaries, admission for 2-D films was actually lesss than their regular 35mm films. It should be noted the IMAX presentations will cost more to operate (more powerful lamphouses, on-duty operator, better sound system).
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Adam Martin
I'm not even gonna point out the irony.

Posts: 3686
From: Dallas, TX
Registered: Nov 2000
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posted 01-21-2003 09:02 PM
We are currently charging $12 Adult, $11 Senior, $10 Child for The Lion King. We were charging the same for Attack of the Clones except on weekends when it all jumped $3 to make an adult ticket $15.
If I had to pay to see 35mm movies at Century Theatres, I'd have to shell out $8.75 for general admission with seniors and kids at $5.25.
Large format film contracts are completely different from conventional film contracts. Typically a theater has to guarantee x number of showings, y number of tickets sold for the run of the film, and a minimum $z per-ticket royalty to the distributor. It is not uncommon to have to pay $30,000 or more up front just to get the print delivered to the theater. Then you have to get 50,000 people to pay to see the movie during the run in order to break even once operating costs, marketing costs and equipment royalties are paid.
Ironically, no one showed up for our 6:15 show of Adventures in Wild California, so I was browsing the forums.
As far as the difference in Adult:Senior price ratios, we have a much higher attendance of children and seniors (compared to conventional cinema) and a (generally) more attractive film library for those groups, so the market will bear a higher admission price.
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Barry Floyd
Phenomenal Film Handler

Posts: 1079
From: Lebanon, Tennessee, USA
Registered: Mar 2000
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posted 03-03-2003 10:17 AM
Yesterday afternoon, I took my "almost" 3 year old son to go see The Lion King at the Opry Mills Imax theatre here in Nashville. We were celebrating our third consecutive day of "Dry Pants" (which is a big deal at our house), and I thought I'd treat him to something special.
Anyway, we drive to Nashville, find a place to park and go buy our $11.00 tickets to a movie we already have at home on video.
Once we get our tickets, we make our way down through the Imax tunnel and climb the steps up into the auditorium. We walk in at mid-level of the theatre, and the screen was overwhelming. He asked - "What's that?...pointing towards the huge screen. I said, "That's the movie screen." "That's not a movie", he replied.
We tried out several seats, moved all of the armrests up and down, and finally settled into our seats once the lights went down. Once the announcements were over and the screen lit up he looked over to me and asked, "That's the movie, Daddy?" I said, "Yes buddy, that's the movie".
Then he said.... "Where's the cars?"
I just then realized.... he had never been to an indoor theatre before in his life. He just naturally assumed that all people watched movies from their cars.
The presentation was almost flawless. There was a couple of "horizontal" scatches on the print that showed up like a huge "bubbly line" running across the screen.
Maybe it's just my eyes, but the "close-ups" on the characters of Scar and Musafa didn't show clean crisp lines like I expected, but rather showed kind of jagged edges in their place. I guess you can only blow up a hand drawn image so much before the crispness of the detail is lost. After seeing this show and hearing the great use of the surrounds throughout the theatre, I have to admit I was impressed.
Like the others have said above, the richness of the colors was outstanding!
Although, if I want the same type of visual, and didn't mind loosing some of the surround effects, next time I might just lay a blanket on the ground under the drive-in screen.
Great job to the folks at Regal "Opry Mills" Imax.. great presentation, clean auditorium.
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