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» Film-Tech Forum ARCHIVE   » Community   » Film Handlers' Movie Reviews   » Lion King (Imax) (Page 2)

 
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Author Topic: Lion King (Imax)
Claude S. Ayakawa
Film God

Posts: 2738
From: Waipahu, Hawaii, USA
Registered: Aug 2002


 - posted 01-21-2003 02:56 PM      Profile for Claude S. Ayakawa   Author's Homepage   Email Claude S. Ayakawa   Send New Private Message       Edit/Delete Post 
Adam,

I have not seen "THE LION KING" in IMAX but plan to see it very soon. The only thing that bothers me about seeing IMAX movies here at the Waikiki IMAX is the admission price. Yes, I know IMAX film rental is very expensive but because of the high cost of admission, a lot of my friends who love to see it in IMAX have decided to pass because of the expensive ticket prices. The regular adult admission here is $10.00 and the senior price which I qualify is only a dollar less at $9.00. When I saw previous IMAX films at the Waikiki IMAX including "BEAUTY & THE BEAST" and "ATTACK OF THE CLONES", the theatre had only about 35 people Max! All of the other times I have been there, IMAX films played in an almost empty auditorium. I have seen IMAX films before at the Luxor in Las Vegas and at the Lincoln Centre IMAX in New York City and do not recall paying as much as Hawaii's admission price. What is the cost of admission in Sacramento and elsewhere? By the way, regular film ticket prices is about $8.00 and $5.00 for seniors at the Ward and $4.75 at most other theatres. There is a three dollar difference for regular films. When only $1.00 for IMAX?

-Claude

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Paul Linfesty
Phenomenal Film Handler

Posts: 1383
From: Bakersfield, CA, USA
Registered: Nov 1999


 - posted 01-21-2003 08:05 PM      Profile for Paul Linfesty   Email Paul Linfesty   Send New Private Message       Edit/Delete Post 
I may be wrong here, but I believe IMAX film rentals are actually considerably lower than standard first-run films. I think Disney is getting 50 percent for their films, which is considerably more than the typical IMAX fare (15-20 percent of the boxoffice going to the distributor, an additional 5 percent royalty fee to IMAX, which covers the lease of the projection equipment). However, in the case of the low rental films, marketing and advertising is payed by the theatre/institution presenting the film. Also, the cost of the print is fronted by the theatre (which I believe gets reimbursed after the run of the film). I think $11 has become fairly standared for the Disney IMAX films. I know when the Edwards Valencia IMAX theatre was still running those 45 minute documentaries, admission for 2-D films was actually lesss than their regular 35mm films. It should be noted the IMAX presentations will cost more to operate (more powerful lamphouses, on-duty operator, better sound system).

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Adam Martin
I'm not even gonna point out the irony.

Posts: 3686
From: Dallas, TX
Registered: Nov 2000


 - posted 01-21-2003 09:02 PM      Profile for Adam Martin   Author's Homepage   Email Adam Martin       Edit/Delete Post 
We are currently charging $12 Adult, $11 Senior, $10 Child for The Lion King. We were charging the same for Attack of the Clones except on weekends when it all jumped $3 to make an adult ticket $15.

If I had to pay to see 35mm movies at Century Theatres, [Wink] I'd have to shell out $8.75 for general admission with seniors and kids at $5.25.

Large format film contracts are completely different from conventional film contracts. Typically a theater has to guarantee x number of showings, y number of tickets sold for the run of the film, and a minimum $z per-ticket royalty to the distributor. It is not uncommon to have to pay $30,000 or more up front just to get the print delivered to the theater. Then you have to get 50,000 people to pay to see the movie during the run in order to break even once operating costs, marketing costs and equipment royalties are paid.

Ironically, no one showed up for our 6:15 show of Adventures in Wild California, so I was browsing the forums.

As far as the difference in Adult:Senior price ratios, we have a much higher attendance of children and seniors (compared to conventional cinema) and a (generally) more attractive film library for those groups, so the market will bear a higher admission price.

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Paul Linfesty
Phenomenal Film Handler

Posts: 1383
From: Bakersfield, CA, USA
Registered: Nov 1999


 - posted 01-21-2003 11:00 PM      Profile for Paul Linfesty   Email Paul Linfesty   Send New Private Message       Edit/Delete Post 
Claude,

Regular admission is actually HIGHER here in Bakersfield (for normal films). $8.25 general, $6 for bargain matinee!

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Barry Floyd
Phenomenal Film Handler

Posts: 1079
From: Lebanon, Tennessee, USA
Registered: Mar 2000


 - posted 03-03-2003 10:17 AM      Profile for Barry Floyd   Author's Homepage   Email Barry Floyd   Send New Private Message       Edit/Delete Post 
Yesterday afternoon, I took my "almost" 3 year old son to go see The Lion King at the Opry Mills Imax theatre here in Nashville. We were celebrating our third consecutive day of "Dry Pants" (which is a big deal at our house), and I thought I'd treat him to something special.

Anyway, we drive to Nashville, find a place to park and go buy our $11.00 tickets to a movie we already have at home on video.

Once we get our tickets, we make our way down through the Imax tunnel and climb the steps up into the auditorium. We walk in at mid-level of the theatre, and the screen was overwhelming. He asked - "What's that?...pointing towards the huge screen. I said, "That's the movie screen." "That's not a movie", he replied.

We tried out several seats, moved all of the armrests up and down, and finally settled into our seats once the lights went down. Once the announcements were over and the screen lit up he looked over to me and asked, "That's the movie, Daddy?" I said, "Yes buddy, that's the movie".

Then he said.... "Where's the cars?"

I just then realized.... he had never been to an indoor theatre before in his life. He just naturally assumed that all people watched movies from their cars. [thumbsup]

The presentation was almost flawless. There was a couple of "horizontal" scatches on the print that showed up like a huge "bubbly line" running across the screen.

Maybe it's just my eyes, but the "close-ups" on the characters of Scar and Musafa didn't show clean crisp lines like I expected, but rather showed kind of jagged edges in their place. I guess you can only blow up a hand drawn image so much before the crispness of the detail is lost. After seeing this show and hearing the great use of the surrounds throughout the theatre, I have to admit I was impressed.

Like the others have said above, the richness of the colors was outstanding!

Although, if I want the same type of visual, and didn't mind loosing some of the surround effects, next time I might just lay a blanket on the ground under the drive-in screen.

Great job to the folks at Regal "Opry Mills" Imax.. great presentation, clean auditorium.

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