I would never ask for a refund because of disappointment over the movie's quality.Of the over 270 movies I have seen during the past few years (1995 and on), I have asked to be compensated for a poor presentation exactly once, and the only reason I did it then was because the ladies in the audience with me deciced to. If you're interested, go to
http://home.hiwaay.net/~criswell/theatre/generated_subpages/facilities/st72-r12.html
and scroll down to "1997/10/17 Rocket Man". My descriptions of problems weren't as good back then, since I didn't have as much technical knowledge about projectors, but it appears something went drastically wrong with the shutter timing (1 foot shutter ghost and lots of image jitter and noise from the projector). The last third of that movie was torture to watch.
I put in a lot of comment cards to Regal's WWW site, both for positive and negative comments. When I see a good presentation, I like to put in cards letting them know they did a good job, and when there are problems, I point them out. I have never expected passes as a result of my comment cards, although the last time I sent in a negative one, I got four passes in the mail (which was a first).
The only other time I got passes in the mail was after writing a letter to Regal in February 1998 concering an unusually high frequency of projection problems at a particular location. In the letter, I praised another theatre that has been doing an excellent job, just to let them know I could be pleased and would not hesitate to compliment them if they did a good job.
Too many people write or speak in an angry, over-critical way when they get upset over a problem. I feel that customers would get better results if they'd be less negative in the way they point out problems.
One theatre let me in free 8 times simply because I went there so often. However, I think they quit doing it when one manager found out about my site, and that letting me in for free would not get them better ratings on their projection quality.
Evans
http://home.hiwaay.net/~criswell/theatre/