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Topic: Public Service Annoucements / Commercials

Josh Jones
Redhat

Posts: 1207
From: Plano, TX
Registered: Apr 2000

posted 07-05-2002 12:58 PM

unfortunately, we sell pepsi products. bummer

Josh

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Charles Everett
Phenomenal Film Handler

Posts: 1470
From: New Jersey
Registered: May 2001

posted 07-05-2002 04:54 PM

Regal Entertainment Group now handles rolling stock and slides via video in its key theaters.

I was at the UA Union Square for a Fourth of July matinee of Sunshine State. On my way in I saw footage from a tennis tournament on the screen. Must be the NBC telecast of Wimbledon, I thought. Turns out it was rolling stock -- on video. This continued for a total of 4-5 adverts. Slides came on, projected via video, with MovieTunes as background music. After 5 minutes or so the rolling stock repeated for another cycle. Slides and MovieTunes returned -- the MovieTunes exactly where they left off. Once it was showtime the booth started the 35mm projector for trailers and the feature, all in 35mm.

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Brad Miller
Administrator

Posts: 17775
From: Plano, TX (36.2 miles NW of Rockwall)
Registered: May 99

posted 07-05-2002 04:57 PM

Ugh! I know this is a necessary evil, but this advertising is really getting out of hand. The LEAST they could do is eliminate ALL 35mm rolling stock and put them on the video projector. At least that way it would save the projectionists a lot of work changing out all of those things every week and I'm willing to bet that since these are all transferred from video anyway, that the projected quality would be better.

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Leo Enticknap
Film God

Posts: 7474
From: Loma Linda, CA
Registered: Jul 2000

posted 07-06-2002 06:27 AM

Depends on the video source and projector. If you're dealing with something originated on a high-quality video format such as Digibeta or DVCPRO, then a professional kinescope done on a laser film recorder and shown on a decent 35mm projector will look better than transferring it to MPEG or S-VHS and then showing it on a cheap and underlit video projector. Have you seen Buena Vista Social Club? It was originated on Digibeta. Shown on 35mm, it was very obviously not shot on film, but it looked a hell of a lot better than the output from most video projectors in the £3,000 - £5,000 bracket.

The cost of putting a high-end video source and projector in every cinema auditorium would surely be unrealistic (a Digibeta VTR costs around £20,000 alone), especially if it's only going to be used for Pepsi commercials. It could well be that in this case, a video-to-film transfer is the most cost effective option.

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John Hawkinson
Film God

Posts: 2273
From: Cambridge, MA, USA
Registered: Feb 2002

posted 07-06-2002 11:54 AM

Leo,
I was under the impression that the term "kinescope" was reserved for transfers done using an actual kinescope (or "kinescopic process")--where a camera is pointed at a CRT--and that a video-to-film transfer using a laser film recorder would just be known as "film-to-video".
Am I confused about my terminology?

--jhawk

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Leo Enticknap
Film God

Posts: 7474
From: Loma Linda, CA
Registered: Jul 2000

posted 07-06-2002 04:01 PM

John,

You're absolutely right about the terminology. I was using 'kinescope' out of nostalgia! Kinescopes (or telerercordings as they were called in the UK) were the only way of recording live TV broadcasts in the days before videotape. The more sophisticated systems synchronised the exposure in the film camera to the scanning rate of the CRT (25fps for the old British 405-line system which was used until 1963 and also for PAL and SECAM, 30 for NTSC), but the cruder ones didn't, resulting in a stroboscopic effect on the filmed picture.

The filming was usually done on 16mm reversal stock. We have a number of regional TV kinescopes/telerecordings in our collection, and they vary widely in quality.

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Robert E. Allen
Phenomenal Film Handler

Posts: 1078
From: Checotah, Oklahoma
Registered: Jul 2002

posted 07-13-2002 11:22 PM

Steven:

I too am annoyed with commercials in a theatre auditorium and believe they have no place there either before during or after the trailers or feature. It's my opinion that if a theatre is running ads or PSAs for pay it's because they aren't making it with good booking and promotion (I don't wan't to hear any whining about having to pay 90% because nobody told you you had to run it day-and-date). The only "ads" on your screen should be your coming attractions. It's okay to run ads in the lobby. It's bad enough that most multiplexes have lost all the ambience of a theatre and look like nothing more than large TV screens on the front wall of a cinderblock box but when you start running commercials in the auditorium it's JUST LIKE TV only more expensive. Come to think of it, the picture on my TV is better than what I've seen in many multi-plexes. Whatever happen to professional projectionists? (I really do know the answer to that.)

Bob
The Old Showman

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Charles Everett
Phenomenal Film Handler

Posts: 1470
From: New Jersey
Registered: May 2001

posted 02-26-2003 03:15 PM

On the Carmike website, the showtimes page for each theater now includes the statement "All Show Times Include Pre-Show Content".

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Steven Pickles
Film Handler

Posts: 81
From: Gainesville, FL, USA
Registered: Mar 2001

posted 02-27-2003 05:41 PM

Charles,

I believe that would have something to do with a lawsuit being filed (or at least talked about) against an exhibitor for some kind of false advertising. I don't specifically know the details of this as what I am bringing to the table is hearsay. If anyone has any more news on that topic, let us know.

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Daniel Burns
Film Handler

Posts: 52
From: dallas, TX, USA
Registered: Jan 2003

posted 02-27-2003 07:25 PM

We may put anywhere up to 5 minutes of pre-show adds onto a film but we do start them that many minutes early, so in fact the customer is NOT paying any money to see those adds. The movie still starts exactly at advertised time, in theory.

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Jason Black
Phenomenal Film Handler

Posts: 1723
From: Myrtle Beach, SC, USA
Registered: Nov 2000

posted 02-27-2003 11:09 PM

Charles,

This makes me, again, wonder where and how you get your info.. I looked on the Carmike website just now, over 12 different theatres and didn't find anywhere that statement. Unless, of course, you work for a newspaper and have access to our .pdf ladder ad files.. [Smile]

Then, it all makes sense.

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Daryl C. W. O'Shea
Film God

Posts: 3977
From: Midland Ontario Canada (where Panavision & IMAX lenses come from)
Registered: Jun 2002

posted 02-27-2003 11:22 PM

I found one theatre in New York state that had the 'Showtimes include pre-show content' phrase. So maybe they've only included it where they are being sued.

Personally, I don't think it's a bright idea adding this phrase -- it's kind of an admission of fault.

Carmike Eight, Olean NY

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