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Author
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Topic: Using SDDS-8 or EX to attract business?
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Charles Everett
Phenomenal Film Handler
Posts: 1470
From: New Jersey
Registered: May 2001
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posted 04-24-2002 05:58 PM
Central New Jersey has "been there, done that".When Loews opened its New Brunswick megaplex in 1996 it promoted SDDS bigtime. That was when Loews was under Sony ownership. Loews began de-emphasizing SDDS well before Chapter 11 and the Onex takeover. Reading Cinemas opened a 12-plex in Manville in 1999 (5 days before Star Wars Episode 1) and promoted EX. That stopped because so few films came out with EX on them. Those 2 theaters do extremely well anyway. Why? Bookings, stadium/digital -- and location, location, location.
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Bobby Henderson
"Ask me about Trajan."
Posts: 10973
From: Lawton, OK, USA
Registered: Apr 2001
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posted 04-26-2002 06:01 PM
Y'know, I would like to think "film done right" and higher tech things like 5.1 digital surround sound will attract more movie goers. Having such things does pay off in getting a certain crowd into the theater. But overall, I think when it comes to picking a movie theater to watch a show, the general public is nothing more than blissfully ignorant lazy cattle.I live in a small market. We have three first run theaters in Lawton. Two of them are located more on the west side of town (the Carmike 8 and Hollywood Cache 8) and the newest theater is in Central Mall more on the east side of town. The Central Mall 12 gets just about any film it wants since it is more than 3 miles away from any competing theater. The allocation process demands the Cache 8 and Carmike 8 never show the same film and also alternate on showing films from distributors. For instance one Fox film will play at the Carmike and the next one will go to the Cache 8. Few exceptions are made, such as a George Lucas produced film going to the Carmike, which is the only place in town that has THX. Clearly, the Carmike 8 is the best theater in town (DTS on all screens, the only THX screens in the area, and has a manager that cares about putting on a good quality show). However, the mall theater often doubles the numbers of the Carmike even though that place is a crying joke of a new multiplex. I mean the place is just embarrasing for how ill-equipped a new theater could be for having opened in 2001. Only 2 of 12 screens are DTS equipped, and the damned projectionists don't even load the discs into the DTS players. Nevertheless, the Central Mall 12 theater gets more customers because it is in the mall for convenient location. For some odd reason, this theater actually beat the much superior Carmike 8 in a Lawton Constitution Reader's Choice Awards poll for the picking the town's best theater. What a bunch of f**king morons! Anyway, that's the way it goes. I don't think those people care very much about show quality in a theater and choose convenience above all other things. Many of those folks won't care about surround sound and stuff like that until they buy a DVD driven home theater system. Then they whine and complain if a DVD they buy is not in 5.1.
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