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Author Topic: Report says moviegoers don't mind ads Mitchell Dvoskin Phenomenal Film Handler Posts: 1869 From: West Milford, NJ, USA Registered: Jan 2001 posted 05-14-2003 09:27 AM                     Reminds me of the old quote: "Some people use statistics like a drunk uses a lamp post, for support rather than illumination" If you start a study with the result already decided, it is easy to find a test group to support it. /Mitchell  |  IP: Logged David Stambaugh Film God Posts: 4021 From: Eugene, Oregon Registered: Jan 2002 posted 05-14-2003 11:11 AM                        If exhibitors are going to run ads, they should at least demand that the production values of the ads are up to "cinema standards". Some of the ads that are blown up from video look really dreadful. If you can't afford to put a good-looking and sounding ad on the screen, you shouldn't bother at all.  |  IP: Logged Randy Stankey Film God Posts: 6539 From: Erie, Pennsylvania Registered: Jun 99 posted 05-14-2003 11:49 AM                     Here's the study I want to see: Out of 100 people who exit ANY RANDOM MOVIE that has advertisements before the feature, how many people even remember what products were being advertised? I'll bet you dimes to donuts that 90% of the people can't remember more than 1 or 2 of the products being advertised out of the half dozen (or more) of the ads shown! In other words, if it can be shown that companies are pouring money down a dry hole I GUARANTEE the ads will go away!  |  IP: Logged David Stambaugh Film God Posts: 4021 From: Eugene, Oregon Registered: Jan 2002 posted 05-14-2003 12:01 PM                        I can't quote the exact source. Maybe it was a Regal Cinemedia press release. But they claimed to have studied this and found that the "recognition factor" for cinema ads was much higher among viewers than it is for, say, TV commercials. As much as I hate these ads myself, I have to admit that I can usually remember at least some of them afterwards, much more so than TV commercials. Must be something about the large image & good sound? I dunno...  |  IP: Logged John Pytlak Film God Posts: 9987 From: Rochester, NY 14650-1922 Registered: Jan 2000 posted 05-14-2003 12:39 PM                        I agree that cinema ads need to have high production/entertainment values and presentation quality that set them apart from ads you might see on television. One ad I'd love to see on a large screen is the recent Honda "COG" ad: Honda COG mirror site Honda COG 100K Honda COG 300K Daily Telegraph Article Daily Record Article Oregonian Article Slate Article  |  IP: Logged Jesse Skeen Phenomenal Film Handler Posts: 1517 From: Sacramento, CA Registered: Aug 2000 posted 05-14-2003 01:50 PM                     "Stick to theatres that have curtains! A theatre that has and uses curtains is a theatre that doesn't use slides or "movietune" crap, in most cases." I worked for a single-screen theatre that had curtains, but they added slides and kept the curtains open all the time for them, as well as keeping the stage lights off (I still had the curtains close and stage lights up at the end of the last show of the day though)- very depressing. They added MovieTunes later too. The theatre eventually closed a few years afterwards, I like to think it was the slides that drove people away.  |  IP: Logged Charles Everett Phenomenal Film Handler Posts: 1470 From: New Jersey Registered: May 2001 posted 05-14-2003 03:11 PM                     quote: In theaters, advertisers have a captive and highly targeted audience. Audiences at a Disney animated movie, for instance, are likely to be families and children. Another hack writer who doesn't do his homework. BV does not allow rolling-stock adverts in front of Walt Disney Pictures titles, live, animated or pickup! FWIW Century Theaters has banned rolling stock chainwide.  |  IP: Logged David Stambaugh Film God Posts: 4021 From: Eugene, Oregon Registered: Jan 2002 posted 05-14-2003 03:21 PM                        Would that ban on rolling-stock adverts apply to "Holes"? It had the usual ads in front of it when I saw it here.  |  IP: Logged Ron Lacheur Jedi Master Film Handler Posts: 650 From: British Columbia, Canada Registered: Feb 2002 posted 05-14-2003 05:43 PM                     There was a notice posted at the makeup table where I used to work stating that no commericals be placed on BV product ( Disney, Touchtone and Hollywood Pictures )If Holes was released by BV, the theater that you saw it at David violated their terms unless there was an exception.  |  IP: Logged Mike Blakesley Film God Posts: 12767 From: Forsyth, Montana Registered: Jun 99 posted 05-14-2003 05:53 PM                        A survey like this can easily be skewed by the way the questions are written. What I would like to know is, why is there no public outcry on all the ads you see at concerts and sporting events? Ads plastered all over the stadium walls and on the "spectrovision" or whatever they call it, even on the freaking TICKETS for cripesakes! You have to stare at those ads throughout the event. And THOSE guys are charging up to hundreds of dollars for tickets. Why is the movie industry the bad guy here???  |  IP: Logged Tom Wienholt Master Film Handler Posts: 371 From: Towson, MD, USA Registered: Dec 2002 posted 05-14-2003 07:58 PM                     I don't think that anyone actually remembers what advertisements they see, whether it be at the movies or on TV. Thats not how advertising works. The idea is to subject someone to the name of a product or a company enough times so that they will recognize the product name when they see it at a store and hopefully buy it.  |  IP: Logged Jack Ondracek Film God Posts: 2348 From: Port Orchard, WA, USA Registered: Oct 2002 posted 05-15-2003 02:07 AM                        quote: from Scott Norwood: Jack--you forgot Yah... I was afraid of running afoul of the per-post smiley limit. quote: I don't like slides, but I can deal with them. Movie Tunes and film ads for non-movie-related products have no place in commercial cinemas. Seems a reasonable position. The MovieTunes is enough to make me glad I'm not chain-affiliated.  |  IP: Logged Thomas Procyk Phenomenal Film Handler Posts: 1842 From: Royal Palm Beach, FL, USA Registered: Feb 2002 posted 05-15-2003 09:33 AM                     quote: Arbitron also found that audiences find theater ads more interesting than TV ads and more acceptable than pop-up or other ads on the Internet. Okay, now who the hell finds the ads that play in theaters "MORE INTERESTING" than those on TV when 90% of the time THEY ARE THE SAME ADS!!! Also, did they make it clear when they were surveying that they were talking about rolling stock and not trailers?? I've heard all sorts of people call trailers "commercials" and refer to the rolling stock as, "commercial commercials" =TMP= P.S. Yes, people say they don't mind the commercials, but hate the commercial commercials.  |  IP: Logged Jesse Skeen Phenomenal Film Handler Posts: 1517 From: Sacramento, CA Registered: Aug 2000 posted 05-15-2003 01:47 PM                     I saw an ad in the paper yesterday from Century Theatres that said "No TV Commercials- It's All About The Movie!" They just earned a lot of my respect!  |  IP: Logged Steve Kraus Film God Posts: 4094 From: Chicago, IL, USA Registered: May 2000 posted 05-18-2003 11:04 AM                    "No TV Commercials" gives them some wiggle room although presumably they do indeed mean no commercials at all other than trailers and the usual gift certificate and internet ticketing promotions.  |  IP: Logged

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