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Author Topic: "Commercials Ought Not To Be In Pictures." Chris Hipp Phenomenal Film Handler Posts: 1462 From: Mesquite, Tx (east of Dallas) Registered: Jul 2003 posted 08-11-2003 02:35 AM                     I recently watched the matrix reloaded on Imax and the only thing on screen before were some light patterns and a Cinemark Imax logo. There was about a 30 second speech about how great Imax is and then the WB logo came up. That's how it should be, in my opinion. However, preshow advertising generates a lot of revenue for the theatre and is not going anywhere anytime soon. Personally, I wish the credits were at the beginning and the trailers were at the end of the show like it was in the old days. Although, credits are more detailed now and that would be pretty annoying.  |  IP: Logged Carl Martin Phenomenal Film Handler Posts: 1424 From: Oakland, CA, USA Registered: Feb 2002 posted 08-11-2003 03:55 AM                        not all theaters play commercials. the big chains do, and that's mostly all there is outside big population centers. but around here i can support my 500+ movie a year habit without subjecting myself to commercials. frankly, i'll sacrifice a little on the presentation side to avoid them (and to see limited release films). why? all that preshow bullshit will louse up my disposition far more than an opaque splice or a little dirt on a print. [note: i don't endorse or traffic in opaque splices or dirt, myself] i just have no patience for that corporate money-grubbing crap. carl  |  IP: Logged Jack Ondracek Film God Posts: 2348 From: Port Orchard, WA, USA Registered: Oct 2002 posted 08-11-2003 11:44 AM                        quote: In fact, cable companies do sell ad space on their cable channels. For example, Comcast here in Knoxville sells local advertising on channels like MTV... Charter (soon to be formerly Paul Allen's group) does it on pretty much all their channels. Echostar also does on their Dish Network. In the case of the cable companies, it opened up a good medium for smaller local businesses that can't afford the high, regionally (and agency)-based rates that many "local" channels (if available) charge.  |  IP: Logged R. Andrew Diercks Expert Film Handler Posts: 232 From: Marion, Iowa (In the middle of everywhere) Registered: May 2003 posted 08-11-2003 08:22 PM                     Sadly many of our theatres do run ads prior to advertised show time. Many poeple hate this and they do usually suck. My complex does not do this out of sheer luck that not enough businesses wanted to advertise. As much as we hate it, where else can our company generate $80,000 with no cost to us. That's what I was told when I asked why we do it through all the complaints. If we didn't pay through the nose for our prints, this may not be necessary. Now that it's started, it will never stop. People will just get used to it, as they did with cable. You can get used to a turd in your hat if you wear it long enough. Quote from my grandfather.  |  IP: Logged Charles Everett Phenomenal Film Handler Posts: 1470 From: New Jersey Registered: May 2001 posted 09-26-2003 06:39 PM                     Once again some big-city snob bitches about rolling stock adverts in front of the feature. This time the story (San Fran. Chronicle) made The Obscure Store with the link "Writer: It's outrageous to spend $9.50 for a movie and then have to watch ads". I will say that rolling stock gives me a hint on the political slant of TV. The AMC preshow in August included an ad for "Threat Matrix", a TV series that began this month. "Threat Matrix" genuflects before the CIA (covert ops are cool) and the Dept. of Homeland Security (police state is cool). Another excellent reason why I got rid of my TV 5 years ago!  |  IP: Logged Darryl Spicer Film God Posts: 3250 From: Lexington, KY, USA Registered: Dec 2000 posted 09-26-2003 08:21 PM                    With our company it is required that the ads start before the advertised start times. If you have three minutes of ads and the advertised time is 7:45 the projector is to start at 7:42. You know if advertisers really wanted to be anal about their ads they would push to have them inserted between reels.  |  IP: Logged Adam Budweg Film Handler Posts: 22 From: Lorain, Ohio, USA Registered: Sep 2003 posted 09-27-2003 03:36 AM                     Adds are annoying. Personly i never had to include them inot a show at any of the theaters i've ever worked at. but being an avid movie goer i i frown upon the fact that the adds are everywhere and in growing numbers. it is true that some of the smaller theaters do not run adds, or a slide projector at most, but it is also a fact that the smaller theaters do not recieve all of the the prints that might come out that week. i dont mind paying the $8 to go see a movie at teh local regal because my theater doesnt have the movie. I dont mind walking through the lobby and watching the plasma screen comercials for network television. i dont mind the parafanela taht the employees are forced to wear. i dont even mind the previews before the movie. but they have gone to far when i sit down in my seat take a sip of my drink waiting to see whats coming out this winter and i see a malt liquor commercial, followed by a car commercial, followed by a fandango comercial ( I dont see y they need the fandango commercial teh fact taht i am in the theater tells them that i dont mind buying my ticket from an actual human being ). its outragous. ive also heard many mentions of thse being compared to TV adds. but the only common link between movie ads and TV adds is that they are both adds and nothing more. when im watching TV i can just turn the station. and if i feel like it i can turn it off. but i pay my 8 bucks and i have to sit there or end up sitting in teh isle cause i left my seat during the adds. and i dont think they would be to fond of my walking up to the booth and cutting the adds out. i dont even think they would like it if i wandered around and caught bits and pieces of other movies while the adds were playing. Well thats waht i think and im going to bed now  |  IP: Logged Carl Martin Phenomenal Film Handler Posts: 1424 From: Oakland, CA, USA Registered: Feb 2002 posted 09-27-2003 03:41 AM                        charles, do you have some sort of love affair with commercials? maybe most people are indifferent to them, but we should all be trying to raise the bar, not lower it. i assure you the majority of moviegoers don't consciously care about scratches and dirt, and to them we may all be "big city snobs" for taking pains not to introduce them. but that is what we do; we try to maintain standards of excellence. throwing crass, shoddily produced crap on the screen runs counter to that (that goes for a lot of trailers and "policy" snipes too), and i applaud those who raise a stink about it. the majority of films i see have no trailers whatsoever before them, and i like it that way. just because most country bumpkins are inured to them doesn't mean.... oh my, did i just write "country bumpkins"? i must be some kind of big-city snob. carl  |  IP: Logged Paul G. Thompson The Weenie Man Posts: 4718 From: Mount Vernon WA USA Registered: Nov 2000 posted 09-27-2003 12:48 PM                     Kind of strange how some commercials derail in the projector head......  |  IP: Logged Mike Williams Master Film Handler Posts: 255 From: Knoxville, TN Registered: Feb 2002 posted 09-27-2003 06:44 PM                     quote: they have gone to far when i sit down in my seat take a sip of my drink waiting to see whats coming out this winter and i see a malt liquor commercial, followed by a car commercial, followed by a fandango comercial If you do not like the commercials at Regal, do not go early to the movie. The pre-show ends at the advertised start time.  |  IP: Logged Dave Williams Wet nipple scene Posts: 1836 From: Salt Lake City, UT, USA Registered: Jan 2000 posted 09-27-2003 08:49 PM                        I am going to counter here and propose more commercials! The longer the pre-show, the more time people have time to get thier wiggles out and thier talking out so they shut the hell up more, or at least I don't feel bad for threatening to cut off one of thier body parts and feeding it to my cats. Dave  |  IP: Logged Adam Budweg Film Handler Posts: 22 From: Lorain, Ohio, USA Registered: Sep 2003 posted 09-28-2003 03:01 AM                     no they dont always end at the start time. true the regal near me has just adopted the digital add system that ends at the start time, but what i am refering to is physical film taht passes through teh projector. and if u decide to show up 10 min late just to miss teh adds good luck finding a seat. the regal near me has only had that system for about a month. and i dont think id be a fool to say that there are others out there that dont even have it yet. they dont start the movie early just because there are adds they start it ontime so u see the adds or get stuck with the seat taht has teh handrail blocking teh bottom lefthand corner of the screen  |  IP: Logged Pete Wolla Film Handler Posts: 71 From: Tioga, ND, USA Registered: Jan 2003 posted 09-28-2003 08:41 AM                     i'm with paul on this one  |  IP: Logged

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