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Author Topic: New Rialto Sign Daryl C. W. O'Shea Film God Posts: 3977 From: Midland Ontario Canada (where Panavision & IMAX lenses come from) Registered: Jun 2002 posted 12-11-2003 07:57 PM                        Sweet!  |  IP: Logged Jason Black Phenomenal Film Handler Posts: 1723 From: Myrtle Beach, SC, USA Registered: Nov 2000 posted 12-11-2003 10:17 PM                        Yeah, What Daryll said.. That's a far cry from what she USED to look like..  |  IP: Logged Bobby Henderson "Ask me about Trajan." Posts: 10973 From: Lawton, OK, USA Registered: Apr 2001 posted 12-11-2003 10:51 PM                     That is pretty nice sign, Ian. The angles in the design give the structure a good difference in depth, which is what many typical signs lack. Most displays you see by the roadside are just flat. I like the night shot. Good placement of the external lighting. The halo effect on the "R" is classy touch. Of course, I really like signs with lots of exposed neon. It's really good when you can get them so bright you have to wear sunglasses or even welding glasses to look at them! Here's a picture of me standing next to the main cabinet of a pylon sign we just finished for a local burger joint:  |  IP: Logged William Hooper Phenomenal Film Handler Posts: 1879 From: Mobile, AL USA Registered: Jun 99 posted 12-12-2003 12:24 AM                        Excellent sign!  |  IP: Logged Floyd Justin Newton Jedi Master Film Handler Posts: 559 From: Phoenix, Arizona, USA Registered: Jun 2002 posted 12-12-2003 09:43 AM                     Ian/Kyl-- The overall size of a sign, but rather the aesthics and pleasing layout is what makes a good sign. I, for one, would look at a sign that is not so "busy" so as not to "jamb" and overload my brain with useless crap. GOOD LOOKING SIGN GUYS!! fjn  |  IP: Logged Bobby Henderson "Ask me about Trajan." Posts: 10973 From: Lawton, OK, USA Registered: Apr 2001 posted 12-12-2003 09:12 PM                     There's a lot of things at work that go (or you prevent from going) into a sign to make it successful. Asthetics and pleasing layout are certainly priorities. But the biggest priority by far is making the thing readable/functional at an appropriate distance. A great deal of signs fail miserably in fulfilling that most important criteria. Car drivers should be able to recognize the sign and still have enough road in front of them to safely negotiate traffic and turn into the business. A sign that doesn't manage this is a complete waste of money no matter how much money the business owner supposedly saved on that great deal. How good a deal could it have been if you must park next to the sign just to read it? Clutter and inappropriately small sizing are the two biggest problems in sign design. The clutter thing comes from a basic misunderstanding in how outdoor advertising works. Even many professional advertising people make mistakes in that regard. Lots of ad people kind of look down their noses at the sign and billboard industry as step children of the ad industry. So they don't take the medium seriously and expect all their print conventions to work. However, signs beat the hell out of all other forms of media in terms of customer exposures per dollar invested. Signage is THE cornerstone of advertising. But you have to know what you're doing to get the most out of it. Conventions that work in a phone book, business card or even a TV ad will often not transfer well to a sign. For example, many signs are overripe with phone numbers. Never in my life have I ever remembered a phone number I saw on a sign or billboard. Even when there's a phone number I want to commit to memory (such as the number of a gorgeous woman I just met) I have to write it on paper. How in the hell am I going to write down a phone number when I have two hands on the steering wheel? Sure, one can argue cellphones make a good case for phone numbers on signs. But many states are outlawing cellphone use while driving since it ranks #2 behind drunk driving in the cause of serious car accidents. Finally, a phone number on a sign just makes that business look "small time." No national companies put that junk on their signs. Logo only. When I want the number of a business, I pick up a damned phone book and look for their name. That underscores the importance of brand identity and how it communicates on a sign. The Rialto sign does what a movie marquee should do: identify the theater name/brand in an effective way, list the movies playing and leave any other needless crap off the sign. Good job.  |  IP: Logged Rachel Craven Madam Moderator Posts: 2190 From: Pensacola, FL Registered: Dec 2000 posted 12-12-2003 11:40 PM                     Nice Ian and Ky!  |  IP: Logged Thomas Procyk Phenomenal Film Handler Posts: 1842 From: Royal Palm Beach, FL, USA Registered: Feb 2002 posted 12-13-2003 02:44 PM                     WHOA! That night shot is friggin AWESOME!!! The only problem I see is the film titles. The ones on the far right are a little off. The top line should move a little "this way" and the bottom one slightly "that way." Have a look at my digital correction: Do you plan to get more than just the five poster cases outside, since it appears you almost always have more than 5 movies? Bobby is so right. Phone numbers on signs are really tacky. I saw one driving home on a Spanish market. The phone number was displayed larger than the business name! I wonder how many calls they get... What's even more tacky is theaters that put up "Now Hiring" or "Gift Certificates Available" on the marquee. ESPECIALLY if all the slots are numbered for auditoriums. We would always get some smartass who wanted to know "What's Now Hiring about and when is it playing?" =TMP=  |  IP: Logged Ky Boyd Hey I'm #23 Posts: 314 From: Santa Rosa, CA, USA Registered: Jun 99 posted 12-13-2003 08:05 PM                       Charles, Our website was designed to provide easy access to information for our customers. Putting the film descriptions, film titles, and showtimes on the front page makes the site easy to use for our customers. As an arthouse, our customers skew older and older customers are not necessarily on the cutting edge to technology adoption. We wanted the site to have the most requested info on the front page. Neither Ian or I are big fans of the animated Flash splash screen like all the movie sites. So we adamently don't have Flash animation. So, needless to say, sorry you don't like our site, but it serves our purposes nicely.  |  IP: Logged Floyd Justin Newton Jedi Master Film Handler Posts: 559 From: Phoenix, Arizona, USA Registered: Jun 2002 posted 12-13-2003 09:32 PM                     Right on, ky! fjn  |  IP: Logged John Hawkinson Film God Posts: 2273 From: Cambridge, MA, USA Registered: Feb 2002 posted 12-13-2003 10:29 PM                     Nice sign and nice website, guys. Charles says, "Now that the facade is new Ian should have his arthouse's website redesigned. Putting all those plot summaries on the home page eats up bandwidth.." That's just false. The text is 18k (which is miniscule anyhow), which is 12% of the 145k of inlined images that get downloaded along with it anyway. If you're going to make an argument, please make one that's accurate. I agree the website nicely conveys the information most patrons are going to want. One flaw is the requirement to scroll to see all of what is playing. Maybe consider a quick listing of the titles at the top of the page (linking to further down the page), or running a line of one-sheet images horizontally at the top. --jhawk  |  IP: Logged Phil Hill I love my cootie bug Posts: 7595 From: Hollywood, CA USA Registered: Mar 2000 posted 12-13-2003 10:49 PM                  Ky, great sign AND website! Do as most all of us do and pay no attention to what "he" posts... I have yet to see ANYTHING intelligent from "him". >>> Phil  |  IP: Logged Brad Miller Administrator Posts: 17775 From: Plano, TX (36.2 miles NW of Rockwall) Registered: May 99 posted 12-13-2003 11:18 PM                     Flash websites are evil and annoying. I've gotten to the point where a website must meet the following criteria or I cease visiting it immediately: 1. NO popups 2. NO flash 3. Must work in browsers other than IE The Rialto cinema meets those 3 and is very well organized. Whoever designed it did a nice job. I especially like the FAQ page.  |  IP: Logged Tim Reed Better Projection Pays Posts: 5246 From: Northampton, PA Registered: Sep 1999 posted 12-14-2003 10:57 AM                       Amen, Bobby! Well said. Great signage, guys! Congratulations!  |  IP: Logged Jack Ondracek Film God Posts: 2348 From: Port Orchard, WA, USA Registered: Oct 2002 posted 12-14-2003 10:15 PM                        quote: a picture of me standing next to the main cabinet of a pylon sign we just finished for a local burger joint Unfortunately, the title is grammatically incorrect. An "INN" is a hotel. You don't "drive-INN" anywhere... you "drive-IN" We get that all the time at our drive-IN theatre... but we never actually made a sign that said it. Is that actually some company's name?  |  IP: Logged

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