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This topic comprises 2 pages: 1 2
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Topic: Any Cinemarkers gettin hacked off about Passion group sales??
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Ian Price
Phenomenal Film Handler

Posts: 1714
From: Denver, CO
Registered: Jun 99
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posted 02-21-2004 06:17 PM
I was reading an article about the guy who bought 6,000 tickets to see The Passion of the Christ at a Cinemark in Plano TX.
quote: "$42,000 is a lot of money for us, so it was a big commitment," said Bonnema, who owns an insurance agency with his son.
The Cinemark theater has 20 screens, and Bonnema and his family have rented them all for the showing of The Passion.
"We're going to do the largest two screens twice, so we'll actually be showing it 22 times between 6:30 in the morning and 9:30 [at night]," he said.
They decided to stagger the show times in 30-minute intervals so that all 6,000 people would not enter the complex at the same time.
http://www.mcjonline.com/news/04a/20040205c.shtml
Here a few observations. You don't need 20-prints to service this theatre, since they are staggering the show times you could do it with 5-prints. Also since this is only 22-shows in a 20-plex that could conceivably do 100-shows per day, I assume they will run a regular schedule of films as well on the other 15-screens they don't need. Also since you only need 5-prints, you only need 5-screens, so they won't be running it on "every screen."
My next observation is that we are offering large groups the senior discount. If you buy a large block of tickets, (20 or more) and pay with one transaction, I will sell them all to you at our senior rate of $6. I noticed in Dallas that their ticket prices are somewhat lower then the Bay Area. So $42,000 divided by 6,000 is $7 per ticket. It sounds like this guy just paid a premium for these tickets. Cinemark and Mel are making more off of this guy than if they had just sold the tickets at the Matinee, Senior and Adult prices.
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