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Author Topic: Andy Rooney Rails Against Cinema Commercials Mike Spaeth Phenomenal Film Handler Posts: 1129 From: Marietta, GA Registered: Jul 2000 posted 03-02-2004 02:29 AM                        FWIW, Century is the only national chain that starts their Evening prices at 2pm on Sat, Sun & holidays (that I'm aware of, at least) ... so in SF ... be ready to fork over $9.00 for a 2:30 show on a weekend .....  |  IP: Logged Kevin Wale Expert Film Handler Posts: 167 From: Guymon, OK USA Registered: Aug 2003 posted 03-02-2004 12:51 PM                     While I'm not a fan of onscreen commercials, there is a major flaw in Rooney's argument. If you get to the theatre "on time" to see the movie... you won't get seats on an opening night of a popular release. Whether it be the twin, tripple, 5, or 8 screen theatres I have worked at, it never fails... if you don't get to the theatre 15 minutes early, you are going to miss the opening credits anyway. Even with 8 mins of previews. There are lines. The line at the ticket booth. The line at the concession stand. The line at the bathroom. The line at the ticket tearing station waiting for the previous showing to let out. I always love it how people will show up at 7 o clock for a 7 o clock showing and complain that it is sold out.  |  IP: Logged Daryl C. W. O'Shea Film God Posts: 3977 From: Midland Ontario Canada (where Panavision & IMAX lenses come from) Registered: Jun 2002 posted 03-02-2004 03:38 PM                        I wouldn't call that a major flaw. For one, most theatres that are busy enough that finding a seat takes the entire length of the previews usually don't space out their showings far enough for you to actually enter the theatre 15 minutes early. Second, how much of the time does this really happen. If I go to see a movie on a Wednesday night (or better, afternoon) in February, do you really expect me to show up for the show 15 minutes prior to the time the projector starts if I don't want to see the ads and trailers? Surely, it's not going to take half an hour to find a seat in an auditorium that will probably have only a dozen people in it. Besides, you're really overlooking Rooney's argument anyway. He's not saying you shouldn't have to show up a little early to see the show, he's saying that you should know when the show is actually going to start.  |  IP: Logged Kevin Wale Expert Film Handler Posts: 167 From: Guymon, OK USA Registered: Aug 2003 posted 03-02-2004 05:17 PM                     Yeah, I was thinking weekends and openers mainly. I still contend that most people still know what time the movie starts. People that don't frequent the theatres enough to know the routine, usually show up early to see what they are in for.  |  IP: Logged Jesse Skeen Phenomenal Film Handler Posts: 1517 From: Sacramento, CA Registered: Aug 2000 posted 03-02-2004 07:58 PM                     I worked for another company that started charging full price on afternoon shows on holidays and weekends- that got TONS of complaints, and this was before there were slide ads! They eventually changed back to all shows before 6.  |  IP: Logged Eric Hooper Jedi Master Film Handler Posts: 532 From: Fort Worth, TX, USA Registered: May 2003 posted 03-02-2004 11:43 PM                     quote: Century is the only national chain that starts their Evening prices at 2pm on Sat, Sun & holidays (that I'm aware of, at least) ... so in SF ... be ready to fork over $9.00 for a 2:30 show on a weekend ..... Try $9.50 And they put all the 2-6 plexes out of business. And their popcorn bags are unusually noisy when you crinkle them in the auditorium during the movie...  |  IP: Logged Jesse Skeen Phenomenal Film Handler Posts: 1517 From: Sacramento, CA Registered: Aug 2000 posted 03-03-2004 06:38 PM                     They need to have THX-certified snack bar items that don't make noise!  |  IP: Logged Daryl C. W. O'Shea Film God Posts: 3977 From: Midland Ontario Canada (where Panavision & IMAX lenses come from) Registered: Jun 2002 posted 03-03-2004 06:51 PM                        To be effective it would require the use of THX certified patrons though.  |  IP: Logged Steve Kraus Film God Posts: 4094 From: Chicago, IL, USA Registered: May 2000 posted 03-03-2004 07:10 PM                    Or at least Beano.  |  IP: Logged David Stambaugh Film God Posts: 4021 From: Eugene, Oregon Registered: Jan 2002 posted 03-04-2004 09:14 AM                        quote: He's not saying you shouldn't have to show up a little early to see the show, he's saying that you should know when the show is actually going to start. Depends what you mean by "show".  |  IP: Logged R. Andrew Diercks Expert Film Handler Posts: 232 From: Marion, Iowa (In the middle of everywhere) Registered: May 2003 posted 03-04-2004 09:36 AM                     I agree that not running slide ads is a competative advantage, most customers, even if they don't complain to you, grumble the entire run in the auditorium. To suggest that we don't show trailers is ridiculous. The average patron sees less than 5 movies per year, and will see less if they don't know what is being released. I see many people hurry into the show, because they don't want to miss the trailers.  |  IP: Logged Mike Blakesley Film God Posts: 12767 From: Forsyth, Montana Registered: Jun 99 posted 03-04-2004 01:17 PM                        We have quite a few people who will sit through the trailers, and then when the movie they paid for begins, THEN they go to the concession. I know they're just trying to avoid the longer wait, but  |  IP: Logged Thomas Procyk Phenomenal Film Handler Posts: 1842 From: Royal Palm Beach, FL, USA Registered: Feb 2002 posted 03-12-2004 12:17 PM                     Lowering ticket prices based on revenue generated from ads? HAH! That's wishful thinking, as others have said. Say you charge $7 a ticket and don't show ads. Then you get slides and rolling stock and are taking in enough money to be able to lower your tickets to $5. Are you gonna do it? Of course not. Because you can still charge $7 AND keep the money from the ads since "nobody complains" Yay, capitalism! I've seen theaters with multiple prints that will only place rolling stock on the "prime" show, and not the other prints. =TMP=  |  IP: Logged Kyle Watkins Expert Film Handler Posts: 185 From: Stuart, FL, USA Registered: Sep 2001 posted 08-15-2004 09:02 PM                     Which companys that dont run ads "rolling stock" is what im talkign about. I dotn mind slide ads at all. well seeing htem any ways changing them out is a differt story. Only chain i work for that did not run ads was Easteren Federal theaters, not sure if they still dont or not. But with bigger chains which ones DONT show ads. Kyle  |  IP: Logged James B. Openshaw Expert Film Handler Posts: 106 From: Mt. Pleasant, SC, USA Registered: Jun 2002 posted 08-15-2004 09:33 PM                        Shortly before I left, the theatre I used to work for run by Consolidated Theatres/Stone Group, ran about one or two commercial ads (M&M's, XM Sattelite Radio, Visa, etc.) followed by trailers. Back when I built trailers, I placed a maximum of 3 trailers on the feature following the dreaded commercial ads. I'm glad IMAX doesn't have any commercial ads on them...yet. We usually place at most one preview trailer before the feature if not any. I strongly doubt that any commercial brand would pay for the DMR process to 15/70 for their ads. Then again, who knows?  |  IP: Logged

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