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Author Topic: trailer changes Kyle McEachern Expert Film Handler Posts: 165 From: San Francisco, CA Registered: Feb 2004 posted 05-17-2004 04:02 PM                 At the last Century I worked at, we put the trailers on chronologically. We normally ran 4 or 5 trailer on each, plus Fandango and policy trailers. The exception to the chronological rule was the attached trailer - it stayed last. This is a helpful system because if the movie coming out soonest is first, then when it comes out, pulling it is just a matter of removing the leader, taking out the trailer, and putting the leader back on. Generally, any time a trailer got pulled, another one would replace it, keeping the # of trailers fairly consistent throughout the film's run. As it got older, one or two trailers might stay off, leaving it at 2-3. At the Century I worked at before that, we would pull the trailers but not bother replacing them with the ones the home office told us to, so if a movie ran for long enough, it'd be down to 1 or 2 trailers, and sometimes the only trailer it played came out on a Friday when we lost the movie on that same Thursday. Not sure what we would have done if it had stayed another week... I wonder what percentage of those "Oh, it's okay, we've probably only missed 5 minutes" people are the same who come out 5 minutes later asking for the film to be rewound.  |  IP: Logged Daniel Alt Expert Film Handler Posts: 111 From: Lakewood, OH, USA Registered: Mar 2004 posted 05-18-2004 06:02 AM                     At the college film society I project for, we generally show two or three at most. The trick is that our trailer supply is very erratic, mostly the result of diving the the "discard" bin at our depot. For more recent films, we have trailers more often than not. For older films.... well, sometimes we get lucky. This year, out noticable success at "trailer diving" in the jungle that is our trailer closet, was locating an original trailer for "Scarface (1983)".  |  IP: Logged Richard Greco Phenomenal Film Handler Posts: 1180 From: Plant City, FL Registered: Nov 2003 posted 05-18-2004 01:38 PM                     We put In ORder leader Carmike Fire Ad Diet Coke Coke Screenvision 30 sec-2 mins depending on the film rating 5-6 trailers Carmike ID Attatched Trailer Movie  |  IP: Logged Gary Crawford Expert Film Handler Posts: 200 From: Neptune NJ USA Registered: Nov 2003 posted 05-19-2004 12:29 PM                     Our policy is simple. Just a trailer for our next attraction, occasionally a second coming soon, then a snipe with "Our Feature Presentation." In December we run a 1 minute ad for our gift certificates. No ads or policy trailers at all. Maximum five minutes of pre-show fluff. Do any of you folks pull daters from trailers, especially if you are second-run? We do. Sometimes they'll sneak in some audio like "Coming to theaters on May 1st" and I'll edit that out too.  |  IP: Logged Mike Blakesley Film God Posts: 12767 From: Forsyth, Montana Registered: Jun 99 posted 05-19-2004 02:24 PM                        Gary, I pull those dates too. Always wondered if anyone else did. In the analog days, it would result in some pretty choppy sound sometimes, but with DTS now it is usually not even noticable.  |  IP: Logged Pravin Ratnam Jedi Master Film Handler Posts: 844 From: Atlanta, GA,USA Registered: Sep 2002 posted 05-19-2004 03:39 PM                     quote: Mike Blakesley I hate people who intentionally come to the show late to avoid seeeing the trailers Mike, when I am in no danger of losing a good seat, I do intentionally come late, especially at the AMCs. I hate their policy swipes with a passion. I feel like strangling that little movie reel guy mascot. Another thing that pisses me off this last season was that every theater seemed to play the trailers in the same damn order on several screens. I think I saw the Hellboy, Van Helsing, Troy, Man on Fire trailers a million times, while I had to watch the Kill BIll 2 teaser on line because I never saw it in the theater despite watching a movie every week. Even the wretched Angelina Jolie and Ashley Judd spring movie trailers seemed to be played late in the order at almost every R Rated movie this year. It would be nice if they mixed up the order more.  |  IP: Logged Randy Stankey Film God Posts: 6539 From: Erie, Pennsylvania Registered: Jun 99 posted 05-19-2004 04:41 PM                     When I was in college, I was a D.J. at the college radio station. Back then we actually played RECORDS! We used TURNTABLES and we had to know how to use a FADER! Not this automated network feed crap they do now! We had to know how to program our music. If you were on in the evening, for instance you'd play a couple of snappy tunes that weren't too fast, then a couple of tunes that were faster until you build up to a peak with a couple songs that really rocked. You'd "bring it down" with a mellow tune and then go to a commercial. (Actually, we played P.S.A.s) I liked to do the same thing when building up trailer packs: Let's say the feature is an Action Flick. Play a trailer for a suspense movie to start. (Moody, suspensful opening.) Follow with a drama then, maybe, a comedy. Toss in the obligatory "Chick Flick" to get the cross over audience. (Guys who drag their girlfriends to the movies.) Finish with another action movie before the policy snipe then into the feature. You have to think about who's going to be in the audience: Don't play scarry trailers on kid's movies. Maybe you WOULD want to play a kid's movie trailer on a movie for adults because they might have kids who would want to see that movie. Put a "chick flick" on with an action movie or vice versa to catch the boyfriends/girlfriends who get dragged in. Nowadays, there's no such thing. You have to play the trailers that are on the list that comes from the home office and you have to play them in the order they tell you. Often times, they are so Non Sequitur it's not even funny! It's the same thing for those stinking automated radio stations where the D.J. only makes a couple of anouncements at the top and bottom of every hour! It's boring. It doesn't flow. Cripes! I could do a better job with my MP3 player set on "shuffle"! There's no showmanship anymore!  |  IP: Logged Steve Scott Phenomenal Film Handler Posts: 1300 From: Minneapolis, MN Registered: Sep 2000 posted 05-19-2004 05:43 PM                     Are those fire trailers required in some cities? I know Crown does one before the feature in Minneapolis, but it's not city policy or anything. Carmike's been noting "All showtimes include prefeature content" in their newspaper ads now too. I've always noticed people groaning when the trailers add up to more than four or five around these parts. I understand the idea of giving people time to spend at the concession stand, too bad you can't reinforce punctuality... there's always new patrons who are unfamilliar with your format.  |  IP: Logged Daniel Alt Expert Film Handler Posts: 111 From: Lakewood, OH, USA Registered: Mar 2004 posted 05-20-2004 05:59 AM                     I'm STILL a DJ at the college radio station, despite having graduated a while back. And I do still play vinyl from time to time. (But it's classical, so there's no sets, just back on the mike after every track) However, since our film society is really struggling to bring in people, we really don't have any choice but to show trailers for the movies we're actually playing. At least until the distributor pulls their usual *%*(! and yanks the movie at the last minute. Sometimes we just don't get any trailers for said movies for a while, so the ones we do have get flogged to death. The worst was when we showed the "Confessions of a Dangerous Mind" trailer for almost a YEAR after it got pulled on us twice.  |  IP: Logged Steve Scott Phenomenal Film Handler Posts: 1300 From: Minneapolis, MN Registered: Sep 2000 posted 05-20-2004 09:08 AM                     We were told to remove the Alamo trailers from all prints and destroy them, all right around christmas. We never got any new ones, so we opened the film completely on external marketing. Not that it did great with the hockey crowd up here... not that it would've done much better with the trailers most likely.  |  IP: Logged Ky Boyd Hey I'm #23 Posts: 314 From: Santa Rosa, CA, USA Registered: Jun 99 posted 05-21-2004 10:09 PM                       I usually specify the order I want the trailers put on for flat films, usually 4 but occasionally I'll agree with Ian and only put on 3. For scope movies we put the scope trailers that are masked to flat on first and then the scope trailers. It makes me crazy to go to a theatre and see a full scope trailer, then one masked to flat, then a full scope, then back to masked to flat. If the feature is in scope and there is anything not in full scope on the program it should be presented first and once a full scope image is presented the image shouldn't get smaller (ie. masked to flat trailers). Being an arthouse, occasionally there are films where we only get one or two trailers for five screens...grrrrr! So, I move those trailers around so they get exposure on different films each week. Scott, with regard to the multi-screen arthouse you work at, it wouldn't be a Landmark would it? At a visit to a Landmark location earlier this year, I saw the I'm Not Scared trailer and then another trailer followed by the commercial for the I'm Not Scared contest which included the exact same scenes as in the trailer. If it had been my call, I'd have pulled the trailer figuring that the contest promo also served to promote the movie.  |  IP: Logged Carl Martin Phenomenal Film Handler Posts: 1424 From: Oakland, CA, USA Registered: Feb 2002 posted 05-22-2004 05:31 AM                        good call, ky. once is pushing it with those damn promos. last time i saw a contest promo following the trailer for the same film, it was rightly and roundly booed by the audience. carl  |  IP: Logged

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