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This topic comprises 2 pages: 1 2
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Author
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Topic: Fox Article on Pre-Show Ads
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Dominic Espinosa
Phenomenal Film Handler

Posts: 1172
From: California, U.S.A.
Registered: Jan 2004
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posted 07-09-2004 10:56 AM
What's so bad about stadium seating? Anywho...Onto the ads. Ads are terrible! I don't mind ads like the Coca-Cola ones because they're generally entertaining. Their latest is a little bland but it's got some style to it. Look at their Movie Theater Hero ad, look at their Football Town USA ad, both decent. Or even the Amex Tiger Gopher spoof of cadyshack. It was funny and didn't seem like a whole minute long.
Anyhow, on to the policies. We used to have a 3 minute limit which recent changed to 1:30. The company I work for, Cinema West, has a policy about trailers, we shoot for 7-10 minutes total. We're all about the features man. Although if I had my way I'd leave off the rolling stock. Especially this wink. Anna Nicole Smith tossing her boobs around on a runway, people dancing in rain in skimpy clothes, and people getting ready to get-it-on are all in poor taste. And you know what they advertise? Drugs at GNC, jeans for calvin klein, and tooth paste...
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