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Topic: Film releases to DVD during the release engagement
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Martin Brooks
Jedi Master Film Handler

Posts: 900
From: Forest Hills, NY, USA
Registered: May 2002
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posted 09-02-2005 09:21 PM
quote: quote: Phil Hill Theatres, especially with the widespread use of TV (i.e. digital cinema), will become advertisement venues for the DVD sales. One will be able to buy the DVD at the concession counter along with the popcorn.
What do you mean "will"? Theatrical release is ALREADY a marketing exercise for the DVD. That's why the emphasis is on wide distribution and the first weekend.
While I agree that most people do not have quality presentation in their home (most people these days buy their systems from Wal-Mart and the like), that doesn't really matter - it's perception that counts. Teens and 20-somethings who live at home will still go to the theaters because they want to get out of the house, but if there is simultaneous release, it's going to kill a LOT of theaters.
Theater owners must stick together on this: they must completely boycott any movie with an excessively short window. If they ignore this, it's a suicide pact.
And the quality of the product must improve -- DVD sales have been dropping as well as theatrical admissions....people are beginning to lose interest in film. It's going to take some good films to bring it back. Also, with the advent of all these entertainment "news" shows and the obsession with the personal lives of stars, rather than a publicity machine that generates interest, it's overkill that makes us sick of these stars. They need to restore some mystery to the film business instead of treating it like the porn industry.
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